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HPR Digital Marketing LLC
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Tips & Conversations for Advanced Internet Marketers
Tips & Conversations for Advanced Internet Marketers

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Have you ever wondered WHY people like some content and not another. Or, WHY social media has exploded onto the scene. I certainly have. I have researched and written three blogs on the topic. The first one has been uploaded to our website. I would value your input. https://lnkd.in/bm9rW8S 
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I have always wondered, does digital ad promotion actually result in hardcore $$ sales? According to Shawn O'Neal, VP of Marketing Analytics for Unilever, it does. Whereas only one in a thousand TV ad impressions prompts a sale, 40 in a 1,000 digital ad impressions convert to a sale. (Source Ad Age)
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While thumbing through my latest copy of Advertising Age, I came across an interesting article. Is the a war going on between Consumers, App Developers and Advertisers? Will we split society into paid content and advertising supported content? So, after a bit more research I wrote a short blog. Let me know what you think.
 http://hprdigitalmarketing.com/2015/09/16/is-there-a-war-against-modbile-advertising/
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Gathering of the HPR Digital Marketing LLC associate team in Salem, OR. What an incredibly talented group of marketers. Thanks everyone for your time and talent. I know we are well set for 2016!
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Ever wonder, what are the key elements for a successful Google Adword campaign? 1: A high keyword quality score produced by: 2: a quality landing page that fully answers the question of the search term. (Sooo simple..not)
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Real-time marketing is on the rise
31 companies, in the Interbrand 100, created and published content on Twitter during the game. Only 26 companies did this last year and just 8 in 2013. This emphasizes how social media is changing the way brands need to interact with their customers. Brands need to jump into the conversation their audience is having and use the strength of trending topics to get their message out there to the masses.
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Management guru Peter Drucker once said that the
job of marketing was to make sales obsolete. The
conventional wisdom is that this is starting to
happen: Marketers are going deeper into the
funnel, into what used to be the territory of sales. (Source: The Economist Intelligence Unit)
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