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Anne McCrossan
Works at Visceral Business
Lived in London
878 followers|141,352 views


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Doing stuff that moves people. Founding partner of Visceral Business
I help organisations thrive in a social age and create strategies for social business by developing the strength of an organisation's network, the diversity and potency of the brand and the deep operational muscles and business models that can help generate full performance potential. 

I'm passionate about reframing the nature of organisation. My technical focus is on business modelling, change management, brand strategy and social business design. Socially it's about enabling the talent in people as social leaders and co-creating powerful experiences and moments of connection that tingle.
Bragging rights
I wore shoulder pads and big hair at Saatchis in the 1980's. Did the whole WPP thing in the 1990's. Went independent in the Noughties. Went social in 2008. I've worked with a *lot* of organisations and brands on strategy, change and brand identity and experience projects. I'm a founding member of of Seth Godin's Triiibes, a TEDX speaker on Reinventing Organisation, a Trustee of the Child's i Foundation and a collaborating author of the book Business Model Generation.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
London - Abu Dhabi - Malta
Social business and brand consulting, particularly developing the talent in people - human business.
  • Visceral Business
    Founding partner, 2008 - present
  • Anne McCrossan Consulting
    Founder, 2003 - 2008
  • The Brand Union
    Client Services Director, 1995 - 2003
  • Bamber Forsyth
    Managing Consultant, 1990 - 1995
  • Saatchi & Saatchi
    Acccount Director, 1985 - 1990
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