Man, this is a cool article. Think you are a cowboy? Think you are this solitary entity carving out a place in this world, always in control, always responsible for your behavior and it's consequences? Think again. Three rules govern all human behavior: 1) Appetitite is the human condition, and desire is amoral; 2) Life requires that you change your mind in profound ways, often under the worst and most humiliating of conditions (like, you fucked up...continually); 3) One of the hardest things to do is to change your mind. The funniest part of the article is the researcher's dismissal of self-narratives coupled with a clueless unawareness that he is simply creating another narrative. You go, dude!