As we mentioned earlier this week, we're redesigning Inc.!
Here's a sneak peek at a new font we'll be using--not as story text--but for bolder accents like headlines, numbers, and drop caps. This font, called "Kit Fat" won't appear in all upcoming issues. Inc. creative director Blake Taylor explains why:
"An important component of the Inc. redesign is what we call 'visiting fonts.' We want to keep the mix energetic and fresh, so along with all the new stories, photos, and graphics featured in each issue, we'll add new typography. Of course there are thousands of fonts to pick from, so we decided on two guiding principles: One, our visiting font has to be distinctive, but not illegible. And two, it has to be free of any 'baggage,' meaning not too military-looking (stencil), or too techie (pixelized)." #fonts #typography #design #magazine #publishing