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Katherine Robinette
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12 followers
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The Foundation of Trust
A large part of our success is due to our strong and
trusting relationships with clients (and each other). We have lots of
discussions about building trust; how important it is; how fragile it is. I
came across this graphic that attempts to demystify what b...
The Foundation of Trust
The Foundation of Trust
bdmarketing-kar.blogspot.com
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Floyd's Looking
Week of December 8, 2014 Ok, so it has been a while since I posted. These are busy times. If you're on the marketing/BD side of your company, you know that this is the time of year when (many) public agencies push out Requests for Proposals for on-calls and...
Floyd's Looking
Floyd's Looking
bdmarketing-kar.blogspot.com
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Get a Meeting
Week of October 20, 2014 This week is about getting a meeting with your clients. How do you get that next "touch point" so you stay Top of Mind? Here are my 10 quick tips. 1) At the end of your project-focused discussion, ask the client what else they have ...
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Attention Hooks
Week of October 13, 2014 Anyone who knows me knows that I am list-maker. I have lists everywhere, on a variety of topics. They are not all "to do" lists. Not all of them. I learned a long time ago that I could not hold on to everything that was being thrown...
Attention Hooks
Attention Hooks
bdmarketing-kar.blogspot.com
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What Will It Take to Win This Job? Part 2
Week of October 6, 2014 Last week, I shared my tip for making a compelling argument to hire your company for that super cool job: writing an executive summary in advance of the RFP. So you have written it. It is well before the RFP has come out. You avoided...
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Our family blog has a new post... for the first time in four years...
Crafter Geek: Life Hacks
Crafter Geek: Life Hacks
craftergeek.blogspot.com
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What Will It Take To Win This Job? Part 1
Week of September 29, 2014 How many times have you heard (or thought) "What do I have to do to work on this project? This would be so cool!" And where does that conversation go? Into the weeds, as I like to say. That is, into the details about the project, ...
What Will It Take To Win This Job? Part 1
What Will It Take To Win This Job? Part 1
bdmarketing-kar.blogspot.com
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Gaining Client Loyalty
Week of September 22, 2014 Ok, so how DO we get to top of mind and build client loyalty? Interestingly, Tom Fishburne spoke on this very thing at his Google keynote, " Marketing Worth Sharing ." At the link to his keynote, he includes both his slides AND hi...
Gaining Client Loyalty
Gaining Client Loyalty
bdmarketing-kar.blogspot.com
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Is Client Loyalty Dead, Part 2
Week of September 12, 2014 Last week, I shared some of my recent pondering about whether or not client loyalty (loyalty to us/our firms) was dead. I have concluded that clients are not really loyal to a company/firm, but to a particular person. So in that r...
Is Client Loyalty Dead, Part 2
Is Client Loyalty Dead, Part 2
bdmarketing-kar.blogspot.com
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Is Client Loyalty Dead?
Week of September 8, 2014 I've been pondering this question a lot lately: Is Client Loyalty Dead? Things keep floating up out of my subconscious in response, like when I worked for my father's law firm. He told me that clients, including managers of corpora...
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