Profile cover photo
Profile photo
Brooke B. Sellas
6,139 followers -
In-the-trenches Digital Marketer and Owner at B Squared Media, LLC -- teaching companies to "Think Conversation, Not Camapign."
In-the-trenches Digital Marketer and Owner at B Squared Media, LLC -- teaching companies to "Think Conversation, Not Camapign."

6,139 followers
About
Posts

Post has shared content
I can't wait to talk about this!

Nerd Alert, psychographics get me really excited! :-) 

Hope you'll join us -- just use the hashtag #BizHeroes  tomorrow on Twitter! 
Originally shared by ****
Hey Publishers,

Here's a question for you: How do you go about defining your customer base? Through social media? From your analytics? By getting on the phone and speaking with your customers?

How about with psychographics? Psycho-what?

Sounds crazy, but it's not. 

For the past 50 years marketers have been obsessed defining customers by demographics. Enter social graphs and multiple touch-point data from the customer’s journey, marketers have a much stronger way of connecting with and targeting potential customers.  

Psychographics take a look at what makes your target audience tick both in-and outside of the context of customer lifecycle. Marketers aren’t ditching geo-or demographic information, they are adding to the mix with psychographic profiling. 

"Psychographics, or psychometrics, are defined as personalities, feelings, thoughts, beliefs, opinions, values, lifestyles or other IAO factors.
IAO = interests, activities, opinions — areas studied by many marketers for better segmentation and advertising.” - Brooke Ballard
 
You are most likely already gathering the information through a mix of social media listening, analytics and talking to folks. What does it look like?

Here’s my back-of-the-envelope comparison between demographics and psychographics:

Let’s say you are selling a toddler-father yoga course targeting stay-at-home dads in your city.

Instead of saying your potential customer is: 

A father
aged 35-45
with a household income of $120k+

Your psychographic overview may look more like this:

Male
First child between the ages of 2 and 5 years old
Spends a minimum of 500$ monthly at whole foods or organics stores 
Lives farther than 500 miles away from family members who can support
Already participates in one child-father group
Lives in within the city limits 

Is it really this simple? The answer is going to depends on many things: the size of your organisation, the resources you have to drill down, complexity of the product or service you are selling, to name a few.  

But one thing is for sure. This approach is a whole lot more helpful, and useful, than simply marketing to sex, age and income. The more detailed information you can gain, the better you can find, meet and engage your existing and prospective customers along their journey.

How to get started: 

When I began researching the topic I tuned into +Brooke Ballard 

Brooke’s the founder of B Squared Online Media, part-time lecturer, marketing consultant and hands-on in-the-trenches marketer who’s been helping small business owners and marketers define and target their audiences with success. 

This week on #BizHeroes Brooke we're excited to have Brooke lead the chat in discovering the whats and whys of using psychometrics to boost our marketing efforts and how to get started.  

Here are this week's Qs. Brings your ideas and questions to the convo. We look forward to chatting!

1. Let’s define….what the heck are psychographics? 

2. How are psychographics different from demographics? 

3. Where do we start with getting our hands on psychometric information? 

4. How do psychographics help with segmentation?

5. How do psychographics help our audience development and marketing? 

6. What tools can help us with psychographics? 
Photo
Add a comment...

Post has attachment
Content Calendar: 17 Ideas To Improve Your Content Strategy

I've got a few (5 to be exact) new and improved ideas for your content calendar in my latest for +agorapulse!

#ContentCalendar   #SMM  
Add a comment...

Post has shared content
Wanna #ThinkConversation  with us today re: content curation?? 
Do those who can, create and those that can't, curate?

The #RayBunch  recently explored “sharing”, why we do it, how we do it and how it fits into our Social Media Marketing Strategy.

This week’s topic is related - Curation.
Is it the same as sharing?
Does it add to “Content Shock”?

We’re stoked to welcome our good friend,+Brooke Ballard to our virtual lunch table.
Brooke is a Digital Marketer and owner at +B Squared Media 
She also co hosts an entertaining and informative Podcast: Ready Set Podcast (https://goo.gl/x740gi) with +Mallie Hart.

I came across a post Brooke wrote on +Mark Schaefer's blog this week:
If you stopped publishing your social content, would anybody notice? (http://goo.gl/iVLRpo) which was the inspiration for this topic.

In the post she asks, 
    What is content curation achieving? 
    Are you building authority? A community? 
    Are you engaging with thought leaders and networking?

What is Curation?

According to Brooke:
“Curation is the act of analyzing, organizing, and/or summarizing.”

Brooke follows the Five Cs of digital marketing:

     1) Content
     2) Community
     3) Conversation
     4) Collaboration
     5) Conversion

Could Curation be the 6th?

Join us Live Tuesday, May 19th at 12:15pm ET

On Mobile?  Watch on YouTube here: http://www.youtube.com/watch?v=WUfv_jVGbWc

The #RayBunch are:

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/ -  Twitter:@whatsnext

+Ray Hiltz - Social Strategist & Google+ Specialist - Power Your Business With People: Visit:  rayhiltz.com - Twitter:@rayhiltz

Here are a few of our recent shows:

- Is Sharing Really About Caring? - https://youtu.be/o2e-zQzpRqY

- The Evolution of Google+ and Communities w/ Martin Shervington
https://youtu.be/ecJFjF38V7Q

- The Medium not the Message with Mark Traphagen:
https://youtu.be/h0M1yn-Hfe0

- How to Build Online Communities & Tribes:https://youtu.be/MSnNAFwub9k

- What's Our Line? RayBunch 75th Show:https://youtu.be/ol5kYGZsHTw

Catch other past Lunch Bunch shows on my YouTube Playlist: -http://goo.gl/6841cD

Subscribe here for my weekly Marketing News & Views Newsletter: http://goo.gl/EbWkOa

Do you want to be in my #RayBunch  show invitation circle?
Reply "yes" or "Maybe" below or leave a comment.
Add a comment...

Post has shared content
Excited to have a lovely conversation with these folks!
Do those who can, create and those that can't, curate?

The #RayBunch  recently explored “sharing”, why we do it, how we do it and how it fits into our Social Media Marketing Strategy.

This week’s topic is related - Curation.
Is it the same as sharing?
Does it add to “Content Shock”?

We’re stoked to welcome our good friend,+Brooke Ballard to our virtual lunch table.
Brooke is a Digital Marketer and owner at +B Squared Media 
She also co hosts an entertaining and informative Podcast: Ready Set Podcast (https://goo.gl/x740gi) with +Mallie Hart.

I came across a post Brooke wrote on +Mark Schaefer's blog this week:
If you stopped publishing your social content, would anybody notice? (http://goo.gl/iVLRpo) which was the inspiration for this topic.

In the post she asks, 
    What is content curation achieving? 
    Are you building authority? A community? 
    Are you engaging with thought leaders and networking?

What is Curation?

According to Brooke:
“Curation is the act of analyzing, organizing, and/or summarizing.”

Brooke follows the Five Cs of digital marketing:

     1) Content
     2) Community
     3) Conversation
     4) Collaboration
     5) Conversion

Could Curation be the 6th?

Join us Live Tuesday, May 19th at 12:15pm ET

On Mobile?  Watch on YouTube here: http://www.youtube.com/watch?v=WUfv_jVGbWc

The #RayBunch are:

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/ -  Twitter:@whatsnext

+Ray Hiltz - Social Strategist & Google+ Specialist - Power Your Business With People: Visit:  rayhiltz.com - Twitter:@rayhiltz

Here are a few of our recent shows:

- Is Sharing Really About Caring? - https://youtu.be/o2e-zQzpRqY

- The Evolution of Google+ and Communities w/ Martin Shervington
https://youtu.be/ecJFjF38V7Q

- The Medium not the Message with Mark Traphagen:
https://youtu.be/h0M1yn-Hfe0

- How to Build Online Communities & Tribes:https://youtu.be/MSnNAFwub9k

- What's Our Line? RayBunch 75th Show:https://youtu.be/ol5kYGZsHTw

Catch other past Lunch Bunch shows on my YouTube Playlist: -http://goo.gl/6841cD

Subscribe here for my weekly Marketing News & Views Newsletter: http://goo.gl/EbWkOa

Do you want to be in my #RayBunch  show invitation circle?
Reply "yes" or "Maybe" below or leave a comment.
Add a comment...

Post has attachment
How Content Curation Can Help Grow Your Business

#ContentCuration and ...

1. The Psychology Of Sharing
2. Why sharing and content curation are NOT the same thing
3. How to tackle content curation
4. 11 tools for curating content 

Read the entire post here: http://www.agorapulse.com/blog/content-curation-for-business

Via +agorapulse 
Photo
Add a comment...

Post has attachment
Your Storytelling Sucks!

Have you thought about counting the times you use I, or ME in your content? Doing so may be an eye opener for how much you're actually talking about YOU vs. the customer.

(and other storytelling scenarios)

See our tips: http://www.b2onlinemedia.com/blog/your-storytelling-sucks/
Photo
Add a comment...

Post has shared content
Enough with the me, more with the WE!
Despite what society and media tell us, it’s not all about us. The world does not revolve around you – or your business, as a matter of fact.

Your community is what matters. It's time #socialmedia  pros and other business owners step out of the spotlight and put it on their community.

So, NEWSFLASH! You're not all that and a bag of potato chips.

Read my thoughts here: http://memarketingservices.com/newsflash-youre-not-all-that-and-a-bag-of-potato-chips/
Add a comment...

Post has attachment
This tree is everything right now.
PhotoPhotoPhotoPhotoPhoto
4/16/15
10 Photos - View album
Add a comment...

Post has attachment
10 Ways To Incorporate Micro Content Into Your Social Media Strategy

1) Make it micro content that lasts
2) Create a Pinterest-specific image for your blog post
3) Use a plugin to make all images on your blog pin-worthy
4) Create micro content within your blog posts for readers to share
5) Create memes
6) Upload a quick video to Facebook
7) Use Buzzsumo for better headlines
8) Create micro content within your emails and/or newsletters for readers to share
9) Curate batches of micro content with Paper.li or Scoop.it
10) Use SMS

Read my most recent post for +agorapulse -- *with examples* --below! 
Add a comment...

Post has attachment
What’s the Difference? Community Manager vs Social Media Manager

(the answer may surprise you!)

Via +Search Engine Journal 
Add a comment...
Wait while more posts are being loaded