Profile cover photo
Profile photo
Tom Jepson
159 followers -
SEO, Guitarist, Amatuer Photographer and General Web Enthusiast.
SEO, Guitarist, Amatuer Photographer and General Web Enthusiast.

159 followers
About
Posts

Post has attachment
My article on Google's upcoming Mobile-Friendly algorithm update. Give it a read and let me know what you think :)
Add a comment...

Post has shared content
Introducing dynamic structured snippets

When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].

Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.

Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].

For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
Photo
Add a comment...

Post has attachment
Add a comment...

Post has attachment
I just published a quick tutorial on how to track mobile click-to-call events in Google Analytics. 
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Add a comment...

Post has attachment
I think a lot of people forget Bing powers now web search on Apple’s Siri, Kindle Fire, Amazon Fire Phone, Xbox, Twitter and others.

Bing will continue to struggle to extricate itself from Google's shadow, but it shouldn't be ignored.
Add a comment...

Post has attachment
Add a comment...

Post has attachment
#DigitalDigest is out! Check out the top digital marketing stories from last week: Apple, Vine for Kids, Football & more!
Add a comment...

Post has attachment
Great comparison and great advice! #contentmarketing  
Add a comment...
Wait while more posts are being loaded