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Hannes König
359 followers -
Google AdWords & Google Analytics certified individual
Google AdWords & Google Analytics certified individual

359 followers
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Hannes's posts

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It is all a matter of context, isn't it?

Except for the most close-minded, most of us realize how imperfect we are. It is part of being human.

But, in the hyper-competitive environment that we live in, we tend to overdo it. We are always comparing, we are always contrasting, we are always setting impossible standards to hit, we can only focus on negative feedback. We all suffer from the Impostor Syndrome (https://goo.gl/snYusY).

I'm not sure that there is a right amount of doubt to have, or the right amount of obsession with negative feedback (while ignoring the positive). But, there is such a thing as too much. I hope you'll keep that in mind (that is also a reminder for myself! :)).

Back to the cartoon... How amazing is the cavewoman! Love the horse. 
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"When you design a city for cars it fails for everyone ...including drivers." 

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New cheatsheet available - Data Visualization with ggplot2.  The just released cheatsheet describes how to build a plot with ggplot2 and the grammar of graphics.  Frans van Dunné of Innovate Online has also provided Spanish translations which can be found at the bottom of the page.
http://blog.rstudio.org/2015/03/30/data-visualization-cheatsheet-plus-spanish-translations/

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Machine learning & prediction with Google Analytics + R

Google Developer Expert +ZoinerTejada shows how to get your Google Analytics data loaded into R so that you can use it to drive machine learning and prediction. 

Check it out: http://goo.gl/hXK2ux  

This blog post shows you how to predict a user’s browser given the region by building a simple One Rule model atop the nthminute, region and browser dimensions, using hits by minute as the metric. #GADevs 
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At a NIPS 2008 workshop, Rajat Raina and I had presented our first CUDA (GPU) implementation of a deep learning algorithm, and started working to convince my peers to move to this new CUDA programming model for deep learning.  It wasn't easy convincing others back then.  That's why I'm really excited that the GPU Technology Conference (GTC) this year feels like it's all about Deep Learning!  I'll also be speaking at 11am Pacific time, and sharing some new deep learning results.  You can watch a livestream of the talk here: http://bit.ly/1xBTePu

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#measure  
Hello!  Thought this may be of interest:

This weekend I made an R app to test the statistical significance of Google Analytics data segments: https://mark.shinyapps.io/ga-effect/

Use it to test if that things like: "Did changing those H1 tags improve my SEO?", or "Did that TV campaign increase Direct traffic to my website?", "Did my website relaunch bring in more new visitors?" etc.

Everything made in R.  Blog coming up on what I brought together to make it, standing on the shoulders of many giants such as Bror's rga() GA import package, Google's CausalImpact R package, Shiny and the new shinydashboard package, and lovely Dygraphs for visualisation.

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A bit of Sunday graph fun... ;)
~via @srayface
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Android Auto brings the Android platform to the car in a way that's optimized for the driving experience. It's the same Google platform you already use for phones, tablets, televisions, watches, and more. In fact, all these experiences will often be in the same APK. But now, your app can also extend to the car in a way that's safer and more efficient for the driver. So drivers can stay connected with their hands on the wheel and their eyes on the road.

Blog post: http://goo.gl/XFTM3s
Documentation: http://developer.android.com/auto

pro-tip: watch the video all the way to the end

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Introducing Treemaps in Google Analytics for AdWords Insights
/by +Joan Arensman  #analytics   #adwords   #treemaps  

Over the next few weeks, we’re releasing a new feature that provides deeper insights into your AdWords performance: Treemaps.

Treemaps let you visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone.

How do Treemaps work? They display hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process.

Treemaps will be rolling out to all GA users over the next few weeks; you’ll find them under Acquisition > AdWords > Treemaps. Use them to generate the right questions that are truly worth asking about your AdWords performance.
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