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Interactive Search Marketing
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What are the key social media and digital marketing trends to watch in 2017? Here are three big shifts.
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New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. https://moz.com/beginners-guide-to-seo
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The best place to start #SEO is within your #content - here's 3 tips to get started! http://buff.ly/2gFNJ3Z by @lexica_editing
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About a year ago I spoke to a class at BCIT and later at a MeetUp about how SEO has changed and what role it has today in digital marketing and web development. There are some really exciting things happening in search, like AI, voice, and semantic search. SEO isn't dead, it just looks nothing like it used to. Here are a couple of really good articles that explain how SEO has changed, recent updates to the Google algorithm and what it means for search experts and marketers:
http://searchengineland.com/seo-not-dead-just-shapeshifter-261188
http://www.thedrum.com/news/2016/10/18/the-marketers-guide-google-penguin-40
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Why sharing other peoples' content helps your brand, by @exploreescape via @Quuu_co http://buff.ly/2enCYhX
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