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Tim Watson
332 followers -
Email and social marketing. Evidence based marketing.
Email and social marketing. Evidence based marketing.

332 followers
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How often to send email calculated.

ReturnPath recently published data about email send frequency and the impact on read rates.

Whilst they didn't calculate the optimal send frequency based on their data, the answer is hidden in the dataset. So I've taken the data and calculated the surprising answer.

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Subject line change that gave 228% increased clicks for inactive segment and 103% for active.

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Here's results from 9 totally different subject line split tests. Including one test you should ignore and the reason why.

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Which of these two approaches is your strategy?

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Here's my view on WHY Google are experimenting with a visual grid layout. On balance its good to see Gmail innovating though I'm in no doubt Google are not doing it without good reason for themselves

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I've been watching out for a good Christmas email and finally one arrived, with a cute animation, watch it here

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Don't think a UK charity will find a better SMS deal than this one. Free.

I'm adding free SMS-2-Subscribe to the deal. So the winning charity can use the free incoming SMS to build their email list.
Seeking Charities to give Free Text Messaging To!
We're looking for UK charities that could use 2014 monthly messages throughout 2014!
Please consider a +1 or reshare. We'd like this seen by as many as possible.

We're also giving 12 months use of a keyword on our shortcode allowing for two-way messaging!

If you know anyone involved with a UK charity please make them aware of this.

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