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Réka Forgách
Where in the world is Reka Forgach?
Where in the world is Reka Forgach?

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Flikli's latest product enables our customers  to collaborate with us on a custom style explainer video!
Pimp My Video - What is Flikli’s Custom Style?

With all of our styles, house or custom, we can incorporate a color palette that’s adjusted to complement our clients’ brands. Recently, however we’ve seen an increase in demand for more customization. Companies have been wanting explainer videos with visuals that speak unquestionably to their brands. And with that, Flikli’s custom style was born!

There are several reasons to go custom. For example, if you want the characters to look a certain way or the settings to mimic a certain place. If you’ve been hard at work on your branding and have already had designers create assets for you and you want your explainer video to fit exactly to that style, custom is definitely for you. You could also be looking for a promotional video that’s absolutely unique and unlike other videos you’ve seen. No matter your reasoning, tell us all about your idea and we’ll make it happen.

The process is slightly different from our house styles, because we spend more time really honing in on the essence of your brand during the production consultation and creating a mood board before the scripting stage, so that we’re all on the same page with you branding and overall concept before proceeding with the writing, illustrating and animating.    #videomarketing   #animatedvideo

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The 5 rules of killing it with creativity...Good stuff in life and work 
Did Kevin miss any tips? What tactics have you used to creatively beat your opponents? 

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Storytelling in the tech industry!
If your video is just recycling cutesy techniques, strings of esoteric acronyms, and misplaced CTAs, there’s a chance even the ever praised power of visuals will be lost in a melee of mediocre.

So what are the rules of tech explainer videos? How do you walk the fine line between professional and memorable? Here are some guidelines that will take your video from alright….to awesome.

Simplicity shouldn’t make people snore

It may seem logical that a tech explainer video advertise every minute detail and special feature included in the app or service it’s explaining...After all that’s what you’ve been working so hard on, and that’s what sets you apart from the competition, right? Not exactly.
Instead of producing a flashy new product description, focus instead on highlighting all of the benefits you offer to your audience that your competition doesn’t. Get specific, and describe a typical use-case scenario if you can. If you’re highlighting specific features in your video, do it in a way that underlines how simple your product is to use, and don’t just publish a meandering screencast that leaves your audience scrambled by a barrage of graphs and charts.

Your tech video can definitely be serious, but it should be very clear who benefits and how.

Technically, you could be funny

A tech explainer doesn’t have to be funny, but it doesn’t hurt! Adding bits of humor to your animation naturally makes an explainer more memorable, but it can also add clarity and context to your product. An important point to look out for here is to make sure that jokes and fun animations don’t distract from your main message. A good script combines humor, clear descriptions, and relevance to create a memorable video in one unified message.

Work your magic

In some ways, tech apps, services, software and hardware are basically magical, making things happen today that we would have never dreamed of even five years ago! The same could be said for animation. Your video can make things that seem absolutely impossible a reality, so take advantage of animation like you would take advantage of a great tech tool! Create an original character, imagine a virtual cloud world for your device, or add that one unexpected twist that could turn your video upside down...

Want to make your tech service, product or app stand out from the crowd and get known? Email us today at for a free consultation!
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