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Hotel Internet Strategies
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Understand your customer's journey. A good primer can be found here.
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I guess the old adage is true. Don't sell the steak, sell the sizzle. What sizzles for your guests? What do you find works from your social efforts?
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I hope that the findings here are not representative of the independent hotel market.
New Research Suggests It Doesn’t Always Pay to Book Direct for a Hotel #hotelspecific #feedly
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Want more off-season business? Learn how in this post by Are Morch
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This is a fantastic article about action steps you can take to beat the OTAs using AdWords. Have you tried any?
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Good article by @AreMorch about optimizing your hotel's performance.
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As hoteliers, we all want to rank for general keywords like Miami Hotels. Insight from this webinar recap tells us we don't have to. Good insights.
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If you have ever wanted to learn how to use TripAdvisor effectively to increase your hotel's online presence, this course is for you.
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If you have ever wanted to learn how to use TripAdvisor effectively to increase your hotel's online presence, this course is for you.
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