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Business Marketing - Social Media, SEO and Local
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Business, Finance, Marketing, SEO, SEM, Social Media, Google+ Tips! Fan page, not associated with Google.
Business, Finance, Marketing, SEO, SEM, Social Media, Google+ Tips! Fan page, not associated with Google.

12,509 followers
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Growth Driven Design 101: Why, How and When You Should Apply It!
#design   #business   #webdesign  

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All that Schema Might Pay Off… Google appears to be showing Rich Cards for sites using markup for NewsArticle!
#structureddata   #google   #seo   #richcards   #schema   #schemamarkup  

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Just a little laugh to start your week.
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Google Enlists Artists To Make Bots Feel Like Friends!
#google   #bots   #tech   #artists  
You've got personality!

Fascinating article by +John Paul Titlow​​ in +Fast Company​​ about Google giving AI 'personality' to help build trust:

Google Enlists Artists To Make Bots Feel Like Friends

People may not remember who you are,  but often they will remember your personality and the connection in their memory about their experience with you. Whether it's a positive, negative, or a neutral connotation.

Your personality is what makes you... You.

This thought is not entirely overlooked by Google when they want to humanise an AI or chatbot, embueing it with character and personality.

Interesting quote highlighted by Titlow was Emma Coats' quote on character:

"... we have to create the most well-rounded character that we ever have tried. "

Let's hope our future Ai friends are more Toy Story and Woody, then
2001: A Space Odyssey and Hal.

Read On:
http://www.fastcompany.com/3060180/google-enlists-artists-to-make-bots-feel-like-friends

After you read the article, enjoy my first thought as I read the article, Lloyd Price singing, 'Personality'. (A fave!).

https://youtu.be/W2aD25M5Su8


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Just spotted. Searched for an individual by his occupation and received a bunch of his comments across several sites. #indexedcomments? Is this old news? I've never seen it before.
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Why You Should Care About Visual User-Generated Content (UGC) – Infographic
http://www.digitalinformationworld.com/2015/12/infographic-how-brands-can-let-consumers-do-the-marketing.html

Did you know that 50 percent of consumers find UGC more memorable than brand produced content, and that 53 percent millennials have said UGC has influenced their purchasing decisions.

"Visual User Generated Content (UGC) is making huge waves in the marketing space today thanks to the huge momentum of smartphone adoption, and the rapid increase in photo-sharing networks available. But as a B2C marketer, why should you care about Visual UGC?

In this infographic +Offerpop demonstrate how large the UGC opportunity is, how consumers perceive visual UGC in comparison to brand produced content, and the incredible results marketers have seen by including UGC in their marketing."

#infographic   #digitalmarketing   #contentmarketing   #contentstrategy   #UGC   #visualmarketing  
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