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Business Marketing - Social Media, SEO and Local
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Complete Overview of Content Marketing Options [Channels & Formats]
Paid, Print, Radio, TV, Social Media, Mobile, Text, EBooks, Infographics, Narrative, Apps, Games.
#contentmarketing   #digitalmarketing   #socialmedia   #mobile   #visualmarketing  
 
Looking to develop a content marketing strategy for your business?

If your business is already investing time and resources in leveraging content marketing to meet corporate goals and objectives, then having a content marketing strategy in place is critical.

http://stuartjdavidson.com/content-marketing-strategy/
Looking to develop a content marketing strategy for your business? Here are 59 different content marketing channels & formats for you to carefully consider
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Facebook Authorship: Meta tag for writers and publishers indicates author profile / publishing page of content and creates linked name attached to shares!
#facebook   #authorship   #contentmarketing   #blogging   #socialmedia   #digitalmarketing  
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SnL Leads's profile photoWiebke Schenk's profile photoSEO's profile photo
 
I had only heard of Google Plus authorship. This is interesting.
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Twitter will start serving autoplay video to its users

The move comes as no surprise. Just catching up with the Jones (Facebook and YouTube).

Here's what you need to know: http://tgcafe.it/1J4sUHY

♨ Videos will be displayed larger within people’s timelines.

♨ Twitter autoplay will also work with Vines and continue working with animated GIFs.

♨ Twitter’s autoplay will be activated without audio when a video comes into view on the screen.

♨ If a user turns his or her device to a horizontal orientation, the audio will switch on and the video will expand to the full screen.

♨ Users will have the option to revert to click-to-play video or have autoplay only active when connected to wifi.

♨ Twitter will continue the click-to-play system for users with low bandwidth devices or in locations high data rates.

♨ Twitter’s standard for viewability: 3 seconds, just like Facebook.

In testing, Twitter said, autoplay video was more engaging for users and more effective for brands.

Among the Twitter-provided results:

♨ People were 2.5X more likely to prefer autoplay videos over other viewing methods (including click-to-play and video preview thumbnails).
♨ They have better video recall with autoplay. In fact, we saw a significant 14% lift in video recall over other video formats.
♨ For brands, during our autoplay tests we saw a 7x increase in completions of Promoted Videos.

This change has rolled out to everyone on Twitter for iOS and twitter.com; the Android version is coming soon.

ht +Marketing Land http://tgcafe.it/1dKEiLc

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Social Signals and Search Engine Rankings! [Infographic]
#socialmedia   #sem   #tech   #animatedgif  
 
The Correlation Between Social Signals And Search Engine Ranking [INFOGRAPHIC]

Ever wondered, what is social proof? Why social signals matter? And how it can impact your site's search ranking?

Well, social signals or social proof referred to the positive influence created when someone finds out that others are doing something. +TechCrunch (http://tcrn.ch/1bMjxHF)

Through social proof, we assume that a crowded line outside of a gadget store means that their products are popular, or when we see a velvet rope and crowded line outside of a club, we assume it's a great place.

How Social Signals Impact Search Engine Rankings?

Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites in order to determine how high to rank your website.

To show you how social media impacts your search rankings, +Neil Patel has shared a GIFographic that explains the correlation.

Pin it: http://www.pinterest.com/pin/381539399653383014/

To enlarge this visual: http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/howsocialsignalsimpactrankings.gif

You can ask anything about SEO and social signals to Neil here: http://www.quicksprout.com/2014/01/31/how-social-signals-impact-search-engine-rankings/

#SEO #socialsignals #socialmedia #infographic  
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Etta Radford's profile photoMahendra Patel's profile photo
 
Cool info
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Excellent SEO Tips To Boost Your Website Rankings and Users!
#seo   #searchengineoptimization   #collections  
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Semantic Search Sandwich ~ Magic in the Middle!
#semanticsearch   #seo   #semanticseo   #infographic  
 
The Complexity We Do Not See

I am working on a presentation for the Click-It Summit (http://goo.gl/iPC2yO) and this made me hungry :) plus you can see the fragility of the complex construct of search. Remove any of the outer layers and the sandwich falls apart. A lot of the magic happens in the middle but you really need everything coming together to make it really work. 
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Google Tests "Chat" Button in Local Business Box!
#localbusiness   #googlesearch   #localseo   #localsearch   #google  
 
Google Search Tests “Chat” Button In Local Business Box
The chat button displays in the business box and when initiated opens up a Google Hangouts/Google Chat window. The Chat button also displays the availability of someone from the company available to chat with customers. Here is that picture, taken from TechCrunch: ...
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Why Your Social Media Ad Needs A Landing Page, and How To Optimize It!
Hint: Supports the customer experience in areas where ads often fall short: provides "....more context for the value add of the initial offer, capture more information about your customers, and allow you to zero in on a specific product or offer." ...Read more:
http://blog.hootsuite.com/how-to-use-landing-pages-for-social-media-ads/?utm_source=googleplus&utm_medium=owned_social&utm_campaign=social_hootsuite&hootPostID=59a3f612139c498d57f468d90599fea9
#landingpages   #socialmedia   #digitalmarketing   #advertising   #socialmediamarketing  
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Greg Strandberg's profile photoSEO's profile photoJay Santana's profile photo
 
That's a pretty tired image now. 
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How to Increase Your Pinterest Engagement by 275% [INFOGRAPHIC]

Ever wondered how brands and marketers are driving thousands of visitors, leads and sales from Pinterest? And how Pinterest generate four times more money per click than Twitter? And 27 percent more than Facebook?

Well, there are two secret aspects working behind Pinterest success - Women and Images. So, if you want to get the best out of Pinterest you will need to build your marketing strategy around this photo oriented platform.

To show you how you can leverage Pinterest from a marketer’s perspective, +Neil Patel decided to create an infographic that breaks down everything you need to know about Pinterest.

Pin it: http://www.pinterest.com/pin/381539399653303571

For complete infographic: http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275

I'd also like to mention Pinterest expert +Anna Bennett she is a superwoman, you can follow her for pinteresting things.
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Social Media Image Optimizing!
#socialmedia  
 
Take a look at the optimum image sizes for Facebook, Twitter, Instagram, Pinterest and LinkedIn, so you can make sure your profiles and content look as good as they possibly can.

Source: https://www.pinterest.com/pin/535998793127880599/

#socialmedia   #pinterest   #facebook   #linkedin   #instagram  
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Great SEO Tips!
#seo   #websites  
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The Step-by-Step Guide to Creating Your Next Piece of Content - Infographic
See the complete and clear image here: http://www.digitalinformationworld.com/2015/05/writing-gps-step-by-step-guide-to-creating-content-infographic.html

This infographic, created by +Ann Handley and +Visually, takes you through the 12 steps that will take your writing from a mess to something logical that is capable of engaging audience. It highlights the process involved in creating awesome content for your audience.

Step 1: Goal

Step 2: Reframe

Step 3: Look for examples and data

Step 4: Organize

Step 5: Address one person

Step 6: Write a draft first

Step 7: Take a break

Step 8: Do some rewrites

#contentmarketing   #contentmarketingtips   #infographic   #blogging   #bloggingtips  
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Business, Finance, Marketing, SEO, SEM, Social Media, Google+ Tips! Fan page, not associated with Google.
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All About Google+ Business - News and Updates on G+ Business and Social Media Tips, Best of Google+ Business Posts and Features, Celebrating Everything Google Plus Business.

All about Business from Finance to Marketing, Seo and Social Media. SEM, entrepreneurs, social networking, marketers, merchandising, business news, online marketers, branding, web design, advertising, social marketing, google adwords, seo tools, pay per click, Google seo, small business marketing, web marketing, website design, graphic design, search engine marketing, social business, ROI, Google Analytics, affiliate marketing, SEO tips, business apps, Google Maps, tablets, smartphones, apple, android, iphone apps, android apps, Google+, Facebook, Twitter, LinkedIn, Pinterest, Flipboard, Google Play, WordPress, Yahoo, Flickr, Orkut, Friendster, Beyondpad, Pocket, Podcasts, GAnalytics, Yelp, Shutterfly, Reddit Google Drive, Disqus, Google Earth, Evernote info, updates and more! 

Note: This page is not associated in any way with Google, Inc. (just fans of the technology!).