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Yoann UZAN
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Soyez visible sur le net

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Remarketing Lists for Search Ads - Bid for Success
Your hottest leads are the people who’ve shown strong interest in your brand or have gone deep into your conversion funnel. For these strong leads, set an aggressive bid modification to target positions one and two on the search engine results page. Start by adding a bid modifier of +100%, then adjust up or down to compete for the top ad slots and optimize from there.

Reconnect with past site visitors by following our RLSA guide: https://goo.gl/Y3JddQ #GoogleBestPractices
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How to Become a Google+ Wizard [INFOGRAPHIC]
To enlarge image: i.imgur.com/KoME7Rf.png

We've all heard the sentiments that GooglePlus is a ghost town and that the social platform's audience is artificially inflated by Google, but a new +Forrester Research study [1] reveals marketers and brands are crazy to ignore it.

Forrester team's research, shows that 22 percent of U.S. online adults use Google+ on a monthly basis, and that Google+ posts generate nearly as much engagement per user as their Facebook posts.

So, if you are not using Google+ in your marketing mix, it's time to start.

In case you are not sure how to use G+ effectively, the following infographic from Gryffin Media will help you in becoming a Plus wizard.

A key takeaway from visual:

"Google is using Plus to incorporate social signals into their search results ranking algorithm. This means your profile, posts, plusones and re-shares will all be incorporated into future rankings."

Pin it for later: http://www.pinterest.com/pin/381539399654032870

Source: http://www.gryffin.com/become-google-plus-wizard

H/t: +Marcela De Vivo

[1] http://blogs.forrester.com/nate_elliott/14-03-31-why_every_marketer_should_use_google_plus

#googleplustips #googleplus  
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You can capture relevant search queries to your site by creating an all-website auto-target in your DSA campaigns. Watch this 3-min video to learn more: https://goo.gl/gmsSAl #GoogleBestPractices
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Your Guide to GooglePlus Business to Business Marketing
To enlarge image: i.imgur.com/sKucVEu.jpg

It's safe to say that the debate over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes are using this channels in some fashion. But when it comes to "which platform to use and why" particularly for B2B companies, debate continues to rage.

After a Ghosty start, Google+ has established its presence in the social media landscape, now just behind Facebook and surpassing Twitter in its number of monthly active users. Whether they are already actively using G+ or not, marketers, especially Business-to-Business marketers cannot afford to ignore its potential.

Here's a handy infographic highlighting why having and managing a GooglePlus presence for B2B marketers is important.

Pin it: http://www.pinterest.com/pin/381539399653759165

Unfortunately the source of this graphic is not mentioned anywhere. So credit goes to: +saad ahmad for finding this visual on: http://visual.ly/your-guide-google-business-business-marketing

#googleplustips #googleplus  
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G+ Web Preview Special
Since you all asked so nicely, we added another feature to our Google+ Web preview today. Starting to roll out now... a real-time indicator of when there's new posts available in the stream.

Please enjoy and as always, keep sending us your ideas/issues using the Send Feedback menu item.
Thanks~
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Top Digital Marketing Trends That Will Rule 2016 - infographic
http://www.digitalinformationworld.com/2015/12/infographic-2016-digital-marketing-trends.html

As we head towards the end of a magnificent year where we have seen a tremendous emergence of new digital marketing trends, it would be interesting to review how these trends will affect businesses the next year.

Today’s highly competitive businesses place great demands on their #marketing teams to keep up with industry trends if they are to face the competition in a bullish manner. What can we except next year when it comes to digital marketing trends?

Read on to find out more so you can be prepared to implement and leverage the power of the latest digital trends before your competitors does.

#infographic #digitalmarketing
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7 Ways To Market Your Business On Facebook [INFOGRAPHIC]

So, you have a business and you see Facebook with it's billion plus users as a great opportunity... Nice first step. Now, how do you tap in to this huge opportunity? This disco infographic (from +Wyzowl ) will show you some of the most important things you need to do to be successful on Facebook.

Some key takeaways are: Share compelling content, use custom tabs, cross promote your accounts, communicate consistently, be authentic and have fun.

Pin it: http://www.pinterest.com/pin/381539399653367061

infographic by: http://www.wyzowl.com/

To enlarge image: http://thumbnails.visually.netdna-cdn.com/how-to-market-a-business-on-facebook_52ea35e99f764.gif
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The Rocket Science Of How Web Links Pass Authority
To enlarge image: i.imgur.com/NDLabjK.gif

Wondering, how web-link authority passes from one webpage to another?

Then wonder no more.

Our pals at +Vertical Measures have designed an infographic illustrating how web-link authority is build and passed from site to site on the internet today, which is one factor search engines like Google and Bing use to determine which site to rank above others.

Some key takeaways are:

- Websites gain authority by building itself up as a reliable resource, with trustworthy content.

- Semantic signals, social media signals, and co-citations can also be passed.

- 10 to 15 percent of page-rank on a page disappears before page-rank flows along to out-links.

Pin it: http://www.pinterest.com/pin/381539399653732789

Source: http://www.verticalmeasures.com/link-building/how-links-pass-authority-infographic

H/t +Erin Pritchard

#SEO #infographic
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