Landing Page Optimization for More Profitable Experiences
Designing for findability, usability, and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue.
By using a conversion rate optimization process that tests UX and persuasion hypotheses, you can create pages that are proven to generate more revenue. Results like that get positive attention from upper management and the C-suite.
Let’s look at an example of how this works...http://uxmag.com/articles/landing-page-optimization-for-more-profitable-experiences