If you couldn't make it down to the Digital Marketing Show then here are the slides and blog fromHe talks about the various touch points that an eyeball is exposed to online and the importance of having a strong seller persona so that your brand is recognisable throughout the entire journey of the buyer. Great stuff!
Do you measure the success of each marketing channel in a granular way? This article may help you to re-think that approach. Do you find truth in data?
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