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John Wiehe
153 followers -
Living the life.
Living the life.

153 followers
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Another explanation for the power of "*I*" is to consider how people arrive at purchase decisions. Ultimately, decisions are made based on feelings and emotions. Using first-person pronouns in your call to action leverages this knowledge by helping visitors feel the personal benefit of clicking. +Tim Ash

Good stuff to know first-person pronouns - me - have worked better than second-person pronouns - you - in Web copy and CTAs because buyers want sellers to talk to them like fellow humans.

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However, driving traffic to content that no one is reading is a waste of time and money. +Tony Haile

The bottom line from this article to all content creators is to create memorable content over clickable content because value can live and thrive there.

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77% of respondents could not identify what SEO means. SEO stands for "Search-Engine Optimization," reports +Salvador Rodriguez 

I'm actually happy 90% of Americans think HTML is not a STD. I'm bummed when nearly 1 out of 4 Americans don't know what I do with SEO because helping companies bring out their big ideas to their customers online is the gist of what I do.

#SEO   #HTML
If you're talking tech with Americans, you may want to avoid using any jargon. A recent study found that many Americans are lost when it comes to tech-related terms, with 11% saying that they thought HTML — a language that is used to create websites — was a sexually transmitted disease.

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Myth No. 86: Every #SEO reading this will agree with all 85 statements.

But, seriously, this is quality information concerning the current state of SEO from +David McSweeney. This can become rich evergreen content.

What do you think about them?
Spent a long time on this... so please read, comment and share if you like :-)

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Hey SEOs,

Learn more about the FTC's guides concerning material connections +Matt Cutts spoke of, check out § 255.5 Disclosure of material connections.

http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf
I don't post SEO/search/webmaster videos here very often, because this is my personal G+ account, but this is an in-depth (8 minute!) video that explains some of the criteria we use when we decide whether a link is paid or not. Roughly, here are some of the important questions we ask:
- What is the value of the gift, product, or service?
- How close is the gift, product, or service to actual money?
- Is it an outright gift or a loan?
- Who is the intended audience?
- Is the intent of the gift to get links?
- Would the gift be a surprise to third party?

My guess is that anyone who has been involved with SEO for a while would intuitively understand these criteria, but it's helpful to clarify some of the questions we ask. Bear in mind that well over 99% of the time, paid links that pass PageRank are abundantly clear--because actual money is changing hands--plus we reserve the right to adapt our criteria when we see new types of spam or abuse.

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So we've (Google) played around with the idea of turning off backlink relevance. And at least for now, backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results. - +Matt Cutts 

No, I don't think links are losing value in +Google's algorithm because links are what improved the entire search engine industry and led to Google being #1.
It is Whiteboard Friday! Today +Rand Fishkin discusses the question, Are Links Losing Value in Google's Algorithm? Check out the video and let us know what you think!

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A solid technical foundation is a prerequisite for strong SEO performance. - +Glenn Gabe 

Recrawl for better results:
1. Cloaking in over-optimized navigation.
2. Rel="dofollowed" affiliate links and the directories holding them.
3. Duplicate robots meta tags.
4. Duplicate titles tags and metadata.
5. Rel="canonical" meta tags and URLs with consistent upper or lower casing.

I think this is great information to keep the SEO audits as worthy as the PowerPoint slides we're writing them on because it makes it easier for users and crawlers to understand what sites are trying to tell them.
The Power of the Recrawl -> 5 Examples of How Recrawling Site Changes Can Nip #SEO Problems in the Bud

My latest post on +Search Engine Watch covers the power of recrawling site changes for long-term SEO success. Recrawls can often catch problems before they become bigger problems SEO-wise.  Don't assume that your recommendations are always implemented correctly...  Instead, recrawl those changes, and make sure all is cool before they are released to production.

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4. “Content marketing and content strategy are basically the same thing.”

I think this content marketing fib is the one I'm most guilty of. Content marketing involves strategy but I should know the differences of them because the two are distinct from each other and serve two distinct purposes.
I consider this one of the most important pieces I've written. There is so much groupthink and misinformation being passed around about content marketing, most people can recite it as verse and actually believe it to be true.

I want to help people rethink that.

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The rankings from finding the amount of referrer types from 52 magazine & media sites in 2013:

1. Search 37.8%
2. Typed/Bookmarked 29.7%
3. Other Web Sites 22.3%
4. Social Media 10.2%

Great information for SEOs to know because we want netizens to engage with content in their most appropriate context & avenues.
How Much Search and Social Media Traffic Do Publishers Get? | Adam Sherk by Adam Sherk < Interesting data.

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But as I think about the anniversary, I’m at least as impressed by two other facts about the Mac:

1) It’s actually existed for 30 years
2) More important, it’s mattered for 30 years

+Harry McCracken 

This is a great anthology on the Macintosh's impact and effects of creativity. Simply put, I love them and these are a few reasons why.

#Macintosh  
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