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Maverick Interactive
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Traditional Reshaped by Digital The marrying of digital and traditional is a ‘megatrend’ that cuts…

Traditional Reshaped by Digital The marrying of digital and traditional is a ‘megatrend’ that cuts across most of the digital marketing’s DNA . But perhaps the most interesting customer experience trend we see on the horizon is how the availability of the…

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The SoLoMo Local discovery is an evolution of “Local Search”. The difference being “Search” is broad and requires the user to invest time and effort in the narrowing down and identifying the content the consumer want served up. Discovery is about…

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Organizations in today’s hyper competitive world face paradoxical challenges that affect everything do or don’t do. Today, more than ever before, SMB’s are forced with facing conflicting challenges; that is, functioning efficiently to sustain the success…

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  The role of disruptive innovations in creating new market value has been an important area. While sustaining technologies serve the needs of most customers, and are improved along the trajectory valued by mainstream customers, disruptive technologies…
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