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Olli Lainto
Works at Coalition Rewards
Attended Hult International Business School
Lives in Helsinki, Finland
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Olli Lainto

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Appreciate the "early" releases, gives us international fans a chance to stay in the loop with the other fans. BEYOND from Finland! 
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BEYOND!
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Olli Lainto

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Hipster NSA was into data before they got big.
Hipster NSA only taps underground cables.
Hipster NSA says you don’t really collect data until you listen to it.
Hipster NSA stopped 50 terrorist attacks. You’ve probably never heard of them.
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Great piece on the implications of Google's new Chromecast!
 
Google just demoted your television set into a second screen, a slave to your phone or tablet or laptop. With the $35 Chromecast you can with one click move anything you find on your internet-connected device — YouTube video, Netflix, a web page as well as music and pictures and soon, I’d imagine, games — onto your big TV screen, bypassing your cable box and all its ridiculous and expensive limitations.

Unlike Apple TV and Airplay, this does not stream from your laptop to the TV; this streams directly to your TV — it’s plugged into an HDMI port — over wi-fi via the cloud … er, via Google, that is. Oh, and it works with Apple iOS devices, too.

I’m just beginning to get a grasp on all the implications. Here are some I see.

* Simply put, I’ll end up watching more internet content because it’s so easy now. According to today’s demonstration, as soon as I tell Chrome to move something to my TV, the Chromecast device will sense the command and take over the TV. Nevermind smart TVs and cable boxes; the net is now in charge. There’s no more awkward searching using the world’s slowest typing via my cable box or a web-connected TV. There’s no more switching manually from one box to another. If it’s as advertised, I’ll just click on my browser and up it comes on my TV. Voila.

* Because Google issued an API, every company with web video — my beloved TWiT, for example — is motivated to add a Chromecast button to its content.

* Thus Google knows more about what you’re watching, which will allow it to make recommendations to you. Google becomes a more effective search engine for entertainment: TV Guide reborn at last.

* Google gets more opportunities to sell higher-priced video advertising on its content, which is will surely promote.

* Google gets more opportunities to sell you shows and movies from its Play Store, competing with both Apple and Amazon.

* YouTube gets a big boost in creating channels and building a new revenue stream: subscriptions. This is a paywall that will work simply because entertainment is a unique product, unlike news, which is — sorry to break the news to you — a commodity. I also wonder whether Google is getting a reward for all the Netflix subscriptions it will sell.

* TV is no longer device-dependant but viewer-dependant. I can start watching a show in one room then watch it another and then take it with me and watch on my tablet from where I left off.

* I can throw out the device with the worst user interface on earth: the cable remote. Now I can control video via my phone and probably do much more with it (again, I’m imagining new game interfaces).

* I can take a Chromecast with me on the road and use it in hotel rooms or in conference rooms to give presentations.

Those are implications for me as a user or viewer or whatever the hell I am now. That’s why I quickly bought three Chromecasts: one for the family room, one for my office, one for the briefcase and the road. What the hell, they’re cheap.

Harder to fully catalog are the implications for the industry — make that industries — affected. Too often, TV and the oligopolies that control it have been declared dead yet they keep going. One of these days, one of the bullets shot at them will hit the heart. Is this it?

* Cable is hearing a loud, growing snipping sound on the horizon. This makes it yet easier for us all to cut the cord. This unravels their bundling of channels. I’ll never count these sharks out. But it looks like it could be Sharknado for them. I also anticipate them trying to screw up our internet bandwidth every way they can: limiting speeds and downloading or charging us through the nose for decent service if we use Chromecast — from their greedy perspective — “too much.”

* Networks should also start feeling sweaty, for there is even less need for their bundling when we can find the shows and stars we want without them. The broadcast networks will descend even deeper into the slough of crappy reality TV. Cable networks will find their subsidies via cable operators’ bundles threatened. TV — like music and news — may finally come unbundled. But then again, TV networks are the first to run for the lifeboats and steal the oars. I remember well the day when ABC decided to stream Desperate Housewives on the net the morning after it aired on broadcast, screwing its broadcast affiliates. They’d love to do the same to cable MSOs. Will this give them their excuse?

* Content creators have yet another huge opportunity to cut out two layers of middlemen and have direct relationships with fans, selling them their content or serving them more targeted and valuable ads. Creators can be discovered directly. But we know how difficult it is to be discovered. Who can help? Oh, yeah, Google.

* Apple? As someone said on Twitter: Apple should have made this. 

Yes, Apple could throw out its Apple TV and shift to this model. But it’s disadvantaged against Google because it doesn’t offer the same gateway to the entire wonderful world of web video; it offers things it makes deals for, things it wants to sell us.

* Amazon? Hmmm. On the one hand, if I can more easily shift things I buy at Amazon onto my TV screen — just as I read Kindle books on my Google Nexus 7 table, not on an Amazon Kindle. But Amazon is as much a control freak as Apple and I can’t imagine Jeff Bezos is laughing that laugh of his right now.

* Advertisers will see the opportunity to directly subsidize content and learn more about consumers through direct relationships, no longer mediated by both channels and cable companies. (That presumes that advertisers and their agencies are smart enough to build audiences rather than just buying mass; so far, too many of them haven’t been.) Though there will be more entertainment behind pay walls, I think, there’ll still be plenty of free entertainment to piggyback on.

* Kids in garages with cameras will find path to the big screen is now direct if anybody wants to watch their stuff.

What other implications do you see?
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Loving this!
Mashable
Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the "departure roulette" board.
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Nessi (+Vanessa Ginman) and Yassi representing the +Google Suomi office today - Finnish agencies are in good hands. One video tells more than a thousand words: Paul McCartney and Stevie Wonder - Ebony And Ivory (Live at the White House 2010).
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Have him in circles
183 people
Neil Perkin's profile photo
Sonya Gonzalez Mier's profile photo
adriana mancilla's profile photo
Sami Kankkunen's profile photo
Teemu Tomminen's profile photo
Erika Raigoso's profile photo
Pratanchai Permpanich's profile photo
Work
Occupation
Marketing Manager
Skills
Digital Marketing, E-commerce, Digital Strategy, Social Media, SEO, SEM
Employment
  • Coalition Rewards
    Marketing Manager, 2013 - present
    TBA
  • Google
    Marketing Project Manager, 2012 - 2014
  • Global Avenue
    Co-Founder & Consultatn, 2011
  • Werdia Oy
    Sales and Marketing Coordinator, 2011 - 2012
  • Project Manger
    3M (full-time internship, 3 months), 2011 - 2011
  • Nike, Inc.
    Digital Marketing Intern (part-time internship / school project for 4 months), 2011 - 2011
  • Latitude Digital Marketing
    Marketing Intern (part-time internship for 9 months), 2010 - 2011
  • GrowHow UK
    Marketing Analyst, 2009 - 2010
  • Loparex Oy
    Junior Logistics Manager (summer job for altogether 8 months ), 2007 - 2008
  • Lohjan Kumi ja Matto
    Salesperson (summer job for altogether 10 months), 2005 - 2006
  • Various summer jobs at Nokia and Lemminkäinen
    Summer jobs, 2001 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Helsinki, Finland
Previously
Lohja, Finland - Tallinn, Estonia - Groningen, The Netherlands - Chester, UK - London, UK - Koh Tao, Thailand - Olomouc, Czech Republic
Story
Tagline
I'm a digital marketing superhero at Google by day, and an outgoing wannabe fitness athlete by night.
Introduction

An internationally experienced, multilingual, digital native with a dash of viking fury. I'm passionate about digital marketing and I'm currently working as a Marketing Program Manager at Google's Helsinki office.

When I'm not kicking ass in the digital marketing field I enjoy working out, playing sports and traveling around the globe.

Even though I love my current role at Google (vendor contract), I'm actively seeking a full-time position in the field of digital marketing. I've had great experiences working for agencies as well for large and small in-house B2B and B2C marketing teams, so a "digital marketing position" in almost any kind of company is interesting to me! 

For more about ME, what I THINK and what I DO, please visit my website at www.ollilainto.com

Bragging rights
Passed my forklift operator's test on the first try, finished first as part of a 3 man team a 50 kilometer "Ranger's combat march" in the army, graduated top of my class from Tallinn Technical University and from Hult International Business School and got a job working for Google.
Education
  • Hult International Business School
    Master's in Digital Marketing, 2010 - 2012
  • Tallinn School of Economics and Business Administration
    Bachelor's in Business Administration, 2006 - 2008
  • University of Groningen
    Bachelor's in International Marketing, 2008 - 20010
Basic Information
Gender
Male
Relationship
Married
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Olli Lainto's +1's are the things they like, agree with, or want to recommend.
Viber
market.android.com

With Viber, everyone in the world can connect. Freely. More than 200 million Viber users text, call, and send photo and video messages world

Chrome Browser - Google
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Browse fast with the Chrome web browser on your Android phone and tablet. Sign in to sync your Chrome browser experience from your computer

eToro
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The world's leading social investment network.Tap into the wisdom of the crowds to make smarter investment decisions!

'Fight Club' Sequel In The Works
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Chuck Palahniuk has confirmed that he's working on a sequel to the bestselling Fight Club that became a cult movie starring Brad Pitt and Ed

Billionaires Dumping Stocks, Economist Knows Why
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WordPress › Blog Tool, Publishing Platform, and CMS
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Iron Sky Teaser 3 - "We Come in Peace"
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Using Visual Recognition to Tap into the Consumer Mindset | Social Media...
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Google's New Office In Dublin
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How Pinterest Helped a Mom Win Major Brands as Clients | Social Media Ex...
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92 dollaria
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Luin taannoin, että yritykset käyttävät keskimäärin 92 dollaria houkutellakseen asiakkaita verkkokauppoihinsa – mutta vain yhden dollarin sa

Advertising is Dead, Long Live Advertising.
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Earlier this year we were asked by Wharton to contribute to their initiative “Advertising 2020” (a book and a companion online platform to b

Tastemade
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Join the global conversation about food.

Viral Video Shows the Extent of U.S. Wealth Inequality
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The matter of wealth inequality in the United States is well known, but this video shows you the extent of that inequality in dramatic and g

I used Google Glass: the future, with monthly updates
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The frosted-glass doors on the 11th floor of Google’s NYC headquarters part and a woman steps forward to greet me. This is an otherwise norm

AdWords Enhanced Campaigns: 5 Things Small Businesses Need to Know
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Expert Larry Kim, CEO of Wordstream, explains why Google's AdWords Enhanced Campaigns will make it easier and more effective to run mobile a

Google+ surpasses Twitter to take number 2 social network after Facebook
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Google+ is the rising star when it comes to global social networking. Twitter, YouTube and Facebook all grew...

Google Trends
www.google.fi

Tutki Google-haun tilastoja Google Trends -palvelun avulla.

Resort with an amazing view. Book a hotel room or a villa with an ocean view, otherwise your better of going somewhere else. The resort is slghtly secluded but you can get to Ao Nang in 15 minutes for all your shopping needs. Stayed 12 nights in December 2013.
Public - 4 months ago
reviewed 4 months ago
Let's keep this short and sweet. Bellevue is one of the best restaurants I've ever eaten at. The location is amazing, the food delicious and the staff are willing to gove above and beyond traditional customer sevice. I highly recommend this restaurant!
Public - 9 months ago
reviewed 9 months ago
3 reviews
Map
Map
Map
Rento tunnelma, tyylikäs miljöö, osaava henkilökunta ja mahtavat näkymät nostavat mun listalla Helsingin parhaaksi kampaamoksi.
Public - a year ago
reviewed a year ago