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Samuel Smith
Building better mousetraps, except that the mice are people and the cheese is a free ringtone or something.
Building better mousetraps, except that the mice are people and the cheese is a free ringtone or something.


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Happy Birthday, America, from Limitless Interactive. You're 238-years young today. #4thofjuly   #independenceday   #july4th

The USA is young, and our story has only just begun.

But in 238 years, we have created amazing things. 

The #Ford Mustang. 
Self-driving cars. 
The #Simpsons.
Rock and roll.
Mount Rushmore.
The #Constitution and the Bill of Rights.
The #Internet.
Space travel.

We will create many more before our story has ended.

#Augmented reality.
Domestic #robots.
Machine-augmented #cognition.

“The sky only used to be the limit.”
That’s a promise as much as it is an observation.

Because we’re hard at work every day to make that the case.

Happy 4th of July from Limitless Interactive,
your source for advertising opportunities, on Earth or anywhere else.

A man walks into a zoo.
The only animal in the entire zoo is a dog.
It's a shitzhu.


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Is your #advertising  agency living in the past? #luissuarez   #worldcup  

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I've heard the death knell of poker.

Let's look at it by the numbers. Fewer players play today than at any point in the past decade. I knew so many professional poker players a few years ago; these days, I know only a couple. The rest of us have moved into new hobbies, careers, families, and all the other things that keep us from actually playing poker.

Lots of semi-pros want to believe that the game is still beatable, and it is, but never again for the kind of money we saw five years ago. I started playing professionally ten years ago. At first, I had nothing but a push-fold chart for sit and gos and I made enough money to quit my job. As I got better, so did everyone else. These days, I can't even go into a dive bar backroom casino and sit at a table with bad players. Everyone is miles above where they once were.

Unfortunately, you can't tap a well that is dry. The money is gone from the poker well.

So while I have enjoyed the ride, I am making the decision to stop all work on my poker website,, effective immediately, and release our flagship coaching product, the Start Winning Heads Up SNG Seminar, for free to all:

At the end of the day, we achieved a lot with RiskOriented. It exists as it is now a repository on the game of poker, with dozens of articles and videos loved by newbies and veterans alike. Our text articles will continue to stay up indefinitely, as will our Bronze Membership package (including all of our coaching videos), which has been reduced to $3.99/month in order to cover bandwidth costs of getting those videos to you.

The site will continue to operate so long as the company's bank account remains solvent, but no further content will be produced. Nor does it need to be. Poker is the same now and forever, and the content I began writing ten years ago remains as relevant today as it was then.

Until then, good luck to you all. And goodbye. 

Baby boomers, Gen Xers, Gen Yers, and Millennials, what's the difference when it comes to how to reach them through advertising? Well, here's the quick and dirty.

So you've got the boomers, right. They're the oldest living things on the planet outside of some trees in San Francisco. They are the people who elected both Kennedy and Reagan, so you gotta be careful around them, because they can surprise you. At the end of the day, they're the people with all the money, because they had lots of really good years in which to earn it. If you can appeal to one generation, appeal to the boomers. They like it when you tell them a good story.

Then you got the Gen X'ers. Man, was that a generation. Right now these guys are dealing with kids. Can you imagine that? Daughters and sons and, in some cases, grandkids. Second mortgages and risky investments hurt a lot of these guys in the last few years. At the end of the day though, they still just want to be those images they saw on MTV growing up. Unfortunately, they have responsibilities, and they tend to be pretty good about honoring them. These are your Harley drivers, your Porsche owners, the guys who build swimming pools in their backyards or build a guest house.

Then you got the Gen Y'ers. We were told by our parents that we could be anything, rockstars, movie stars, millionaires. And we're just now getting hit in the face with the fact that we can't. Really, to understand the Gen Y mentality, go watch Fight Club a dozen times.

The Millennials are the now generation. If it doesn't happen now, or ideally, as soon as I think it, it's too slow. Blame social media, blame television, blame their youth, whatever. Easier sold on time factors (saves you time, works faster) than on price, because they're broke under crippling student loans anyway, or on quality, because they'll be rid of it in two months anyway when the next best thing comes along.

Above all, remember that you have more in common with some Boomers than you do some Millineals, as is typically the case with any stereotypes you may hope to apply to an entire group of folks.

A Few Keys Short of a Full Piano

My old landlord was the kind of guy who often picks things up on craigslist for free or cheap. One day, he brought home a Casio electric keyboard. It's on the smaller side, 65-keys or so, and very old; clearly from the 80s or early 90s. He doesn't play piano, but I do.

But there's a problem with the piano that anybody who played would have noticed right away: the middle B key doesn't work. That's a crucial key for many songs, and upon finding out, I told him how upsetting it was to have a piano on which my songs sounded awful, because there was no B in them. Raised a Vietnamese Buddhist, his smart-alec reply was priceless: "play around the B key."

We are all a few keys short of a full piano, so we all have our challenges. Some we're born with, others rear their heads over time. Find happiness in spite of your flaws, even if it means learning to play a different tune than you're used to.

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If television and radio were the mass communication tools of the last century, the Internet is the communication tool of the next.

That’s not to say that television and radio don’t have their place in advertising: they’re great for wham-bam-thank-you-ma’am ads that cost a fortune. It’s awfully simple to produce a TV spot, sign a contract with NBC, and pipe your advertisement into millions of homes across America. They’re a great way to earn millions of dollars. That is, if you have millions of dollars already.

The Internet is the great equalizer of mass media. It’s completely possible (and an entirely valid strategy) to develop an advertising campaign with no investment that matches the reach of television or radio.

In fact, that’s the entire goal of organic search engine optimization.
We’ll show you how, with some creative planning and a little sweat equity, you can reach millions of people through the Internet without shelling out millions of dollars for a television spot. This report discusses tactics we’re using every day to increase the visibility of brands.

Why is the new media advertising agency running circles around old-media advertising agencies in terms of reach and ROI? It’s simple – old agencies, try as they might to change, are often too entrenched in existing contracts with major clients who like safe, proven advertising. If you’re devoting your entire creative staff to pumping out average advertising for play-it-safe clients, and you’re earning a mint doing it, where’s the incentive to move into untested waters?

Meanwhile, new media advertising agencies are agile and proactive, offering services that old media agencies simply can’t.

For a new media agency, there’s nothing more fulfilling than reaching that 1 millionth Twitter follower or email list subscriber and finding a way to leverage those massive numbers for cheap, high-ROI advertising. To reach a million people via television or radio, you’re going to pay beaucoup bucks just for delivery of your ad. Creative costs are fixed for developing an advertising, just ten or twenty hours from your creative staff to develop a campaign idea, design, and copy for your ad. Altogether, it’s completely possible to develop the creative work for kind of campaign for under $1,000.

Whether that ad is delivered by television or the Internet, creative costs are fixed, but delivery of that campaign via television costs tens of thousands, sometimes millions, of dollars. Meanwhile, posting a tweet is completely free.

It goes without saying that a return on the investment depends on two things: your income from the campaign and your expenses. Internet advertising, when done properly, significantly reduces the cost of the campaign without impacting the campaign’s income. Even though most campaigns don’t have the reach potential of advertising on the Super Bowl, we earn revenue a different way.

New media ad agencies focus on interactive advertising.

That’s because interacting with your audience, rather than simply trying to sell them something, has the potential to develop brand loyalty far better than anything in the history of advertising. When you talk directly to your audience, play with them, and develop a relationship with them, you keep them coming back to your website and products over and over. Eventually, when it comes time for them to buy, you’re where they go.

Interactive advertising comes in dozens of flavors.

Developing a community that interacts with you and each other, whether that’s through your blog or through social media, is a core component of interactivity. People love to discuss topics of interest, share their thoughts, feelings, and opinions, and work collaboratively to solve problems. But communities come in many flavors. You can even build a community that doesn’t interact with each other, just with you and their friends, like iGiveaway, a Twitter marketing firm. 

Want to see some magic? How do you turn an iPad into a new car?

At the core of Internet advertising is its potentially viral nature, the herd mentality in full swing. A campaign we implemented for the iOS marketing firm iGiveaway illustrates this viral potential when taken to its logical, extreme end. How does iGiveaway work? An app developer sponsors a giveaway of an iPod, iPad, or other consumer electronic. Anyone who retweets the sponsored tweet (linking to their product) is automatically entered into the giveaway contest.

The iGiveaway platform uses Twitter giveaways to reach 3,000,000+ Internet users.

Each tweet sent out by iGiveaway to their network of more than 600,000 Twitter followers gets retweeted an average of 3,000 times. That’s because they’ve got one of the most active networks of retweeters anywhere on Twitter, so anything they tweet goes viral right away. Each retweet reaches an average of 1,000 more people. That’s 3,000,000 individuals who see the product’s sponsorship.
And iGiveaway has developed websites to promote their giveaways, too.

With interactive advertising consulting provided by Smith and Team, iGiveaway has developed microsites that allow individuals to enter these iPod and iPad giveaways simply by authenticating the iGiveaway Twitter App and allowing it to access their Twitter account. Users can enter dozens of giveaways in seconds with just one click, retweeting and following the sponsor and increasing the visibility and virality of iGiveaway’s tweets instantly. That’s interactive advertising at the speed of light.

The lifehack community used to be renegade. It was all "Sleep two hours every three hours for better productivity" and "Outsource your brain into your phone." Now it's shit like "How to peel a banana" and "Five new ways to enjoy coffee"

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I went to space because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear; nor did I wish to practice resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms, and, if it proved to be mean, why then to get the whole and genuine meanness of it, and publish its meanness to the world; or if it were sublime, to know it by experience, and be able to give a true account of it in my next excursion. #EveOnline  
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