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Gary Tomlinson
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I can't thank you enough for your kind words, +Laura Zavelson

“Gary spoke to my Introduction to Entrepereneurship class at Elon University on the topic of strategy execution management. As anyone who’s ever started a company or tried to teach entrepreuneurship knows, execution is one of the hardest skills to implement, let alone teach. In fact, it is not covered in any of the popular textbooks on the subject and the resources available on the web are woefully inadequate. Gary’s presentation was engaging, even for 19-21 year-olds. He delivered highly relevant content in a way that was easy to understand. His use of real-world examples made the key points applicable rather than theortetical. Gary gave my students concrete steps that they could use to plan and execute, not just in their future careers, but now in their on-campus organizations and other activities. What Gary shared with my classes was exceptionally valuable.”
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Satisfaction

A while back I attended a two-part seminar entitled; The Effective Use of Language. At the end of the first evening I went up to the presenter, Frank Patterson and introduced myself. I told him I was interested in becoming a better public speaker and that I had recently enrolled in Ty Boyd’s Excellence in Speaking Institute. Mr. Patterson asked why I wanted to become a better speaker. I explained that I had been lecturing at North Carolina State University for over 10 years and was beginning to speak to more and more professional business audiences. I enjoyed being in front of an audience but I still got nervous and felt I could use additional professional speaking education to become better. Mr. Patterson asked me to wait for him and went out to his car to retrieve a set of tapes.

When he came back to the room he handed me an attractive box set of six cassette tapes. The tape series was entitled; Telling. He said he no longer presented on this topic but he thought I would enjoy the tapes and would learn a lot from them. He was so right! I went back to my office and listened to all six tapes. Then I listened to them again. Then I listened to them a third time and took careful notes. Although I learned a lot from the entire series there was one thing that stood out. It’s what I call the “essence of effective communication.”

Mr. Patterson said there are Three Satisfactions that all presenters want from their listeners. They are:

1. Attention – All presenters want their listener’s attention.

2. Belief – All presenters want their listener’s to accept their ideas.

3. Action – All presenters want their words to persuade others to feel, think and act as they want them to.

When we present, whether to an audience of 1, 5 or 500, we want their attention, their belief and their action. However, in order to get those three things we must deliver certain satisfactions back to the listener. They are:

The listener wants to feel comfortable with you and your ideas. You can’t separate the speech from the speaker or the message from the messenger. If your listener is not comfortable with you and your ideas you won’t get the action you’re looking for.
The listener wants to feel attracted to the future. In other words the listener wants to know “what’s in it for me?” “Why should I care about what you’re saying?”
The listener wants to understand how it’s going to play to other people in their lives. Opinions of ourselves often come from how other people see us. As presenters, we have to let our listeners see how our ideas are going to play to others in their world.
The listener wants to understand if they do this, it will help fight against something that needs to be fought against. There’s only so much time, money and energy to get things done. As presenters, we must persuade our listeners that our ideas, products and/or services are worth taking on.
The listener wants to understand that it’s in their power to do it. Your listener has to be able to see themselves doing this. That they can actually accomplish this. That it’s in their grasp to do so.
As presenters, if we are to get the attention, belief and action of our listeners, we must make them feel comfortable with us and our ideas. We must also let them see what’s in it for them. If our message doesn’t persuade them that our ideas, products and/or services are worth taking on or that it’s in their grasp to do so we will never get the action we’re seeking.

I believe that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars. Click here to read Gary’s notes on Telling by Frank Patterson.

Copyright by Gary Tomlinson
Photo

Post has attachment
Satisfaction

A while back I attended a two-part seminar entitled; The Effective Use of Language. At the end of the first evening I went up to the presenter, Frank Patterson and introduced myself. I told him I was interested in becoming a better public speaker and that I had recently enrolled in Ty Boyd’s Excellence in Speaking Institute. Mr. Patterson asked why I wanted to become a better speaker. I explained that I had been lecturing at North Carolina State University for over 10 years and was beginning to speak to more and more professional business audiences. I enjoyed being in front of an audience but I still got nervous and felt I could use additional professional speaking education to become better. Mr. Patterson asked me to wait for him and went out to his car to retrieve a set of tapes.

When he came back to the room he handed me an attractive box set of six cassette tapes. The tape series was entitled; Telling. He said he no longer presented on this topic but he thought I would enjoy the tapes and would learn a lot from them. He was so right! I went back to my office and listened to all six tapes. Then I listened to them again. Then I listened to them a third time and took careful notes. Although I learned a lot from the entire series there was one thing that stood out. It’s what I call the “essence of effective communication.”

Mr. Patterson said there are Three Satisfactions that all presenters want from their listeners. They are:

1. Attention – All presenters want their listener’s attention.

2. Belief – All presenters want their listener’s to accept their ideas.

3. Action – All presenters want their words to persuade others to feel, think and act as they want them to.

When we present, whether to an audience of 1, 5 or 500, we want their attention, their belief and their action. However, in order to get those three things we must deliver certain satisfactions back to the listener. They are:

The listener wants to feel comfortable with you and your ideas. You can’t separate the speech from the speaker or the message from the messenger. If your listener is not comfortable with you and your ideas you won’t get the action you’re looking for.
The listener wants to feel attracted to the future. In other words the listener wants to know “what’s in it for me?” “Why should I care about what you’re saying?”
The listener wants to understand how it’s going to play to other people in their lives. Opinions of ourselves often come from how other people see us. As presenters, we have to let our listeners see how our ideas are going to play to others in their world.
The listener wants to understand if they do this, it will help fight against something that needs to be fought against. There’s only so much time, money and energy to get things done. As presenters, we must persuade our listeners that our ideas, products and/or services are worth taking on.
The listener wants to understand that it’s in their power to do it. Your listener has to be able to see themselves doing this. That they can actually accomplish this. That it’s in their grasp to do so.
As presenters, if we are to get the attention, belief and action of our listeners, we must make them feel comfortable with us and our ideas. We must also let them see what’s in it for them. If our message doesn’t persuade them that our ideas, products and/or services are worth taking on or that it’s in their grasp to do so we will never get the action we’re seeking.

I believe that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars. Click here to read Gary’s notes on Telling by Frank Patterson.

Copyright by Gary Tomlinson
Photo

Post has attachment
Satisfaction

A while back I attended a two-part seminar entitled; The Effective Use of Language. At the end of the first evening I went up to the presenter, Frank Patterson and introduced myself. I told him I was interested in becoming a better public speaker and that I had recently enrolled in Ty Boyd’s Excellence in Speaking Institute. Mr. Patterson asked why I wanted to become a better speaker. I explained that I had been lecturing at North Carolina State University for over 10 years and was beginning to speak to more and more professional business audiences. I enjoyed being in front of an audience but I still got nervous and felt I could use additional professional speaking education to become better. Mr. Patterson asked me to wait for him and went out to his car to retrieve a set of tapes.

When he came back to the room he handed me an attractive box set of six cassette tapes. The tape series was entitled; Telling. He said he no longer presented on this topic but he thought I would enjoy the tapes and would learn a lot from them. He was so right! I went back to my office and listened to all six tapes. Then I listened to them again. Then I listened to them a third time and took careful notes. Although I learned a lot from the entire series there was one thing that stood out. It’s what I call the “essence of effective communication.”

Mr. Patterson said there are Three Satisfactions that all presenters want from their listeners. They are:

1. Attention – All presenters want their listener’s attention.

2. Belief – All presenters want their listener’s to accept their ideas.

3. Action – All presenters want their words to persuade others to feel, think and act as they want them to.

When we present, whether to an audience of 1, 5 or 500, we want their attention, their belief and their action. However, in order to get those three things we must deliver certain satisfactions back to the listener. They are:

The listener wants to feel comfortable with you and your ideas. You can’t separate the speech from the speaker or the message from the messenger. If your listener is not comfortable with you and your ideas you won’t get the action you’re looking for.
The listener wants to feel attracted to the future. In other words the listener wants to know “what’s in it for me?” “Why should I care about what you’re saying?”
The listener wants to understand how it’s going to play to other people in their lives. Opinions of ourselves often come from how other people see us. As presenters, we have to let our listeners see how our ideas are going to play to others in their world.
The listener wants to understand if they do this, it will help fight against something that needs to be fought against. There’s only so much time, money and energy to get things done. As presenters, we must persuade our listeners that our ideas, products and/or services are worth taking on.
The listener wants to understand that it’s in their power to do it. Your listener has to be able to see themselves doing this. That they can actually accomplish this. That it’s in their grasp to do so.
As presenters, if we are to get the attention, belief and action of our listeners, we must make them feel comfortable with us and our ideas. We must also let them see what’s in it for them. If our message doesn’t persuade them that our ideas, products and/or services are worth taking on or that it’s in their grasp to do so we will never get the action we’re seeking.

I believe that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars. Click here to read Gary’s notes on Telling by Frank Patterson.

Copyright by Gary Tomlinson
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