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Simone Baldassarri
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Simone Baldassarri is a marketing professional with nearly fifteen years of marketing experience. Simone is currently Marketing Manager for a Telecommunication company based in the Boston area, and is author of Social Media Marketing, a blog that focuses on marketing, technology, and Internet trends.
Simone Baldassarri is a marketing professional with nearly fifteen years of marketing experience. Simone is currently Marketing Manager for a Telecommunication company based in the Boston area, and is author of Social Media Marketing, a blog that focuses on marketing, technology, and Internet trends.

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The concept “egonomics” was introduced by Schelling in 1978, in his address to the American Economic Association. He was impressed by the ways in which people manage themselves either to do, or to avoid doing, particular activities or behaviors – the “tricks” they play on themselves in order to make unpleasant or difficult decisions unnecessary. Some of the examples he gave were to place the alarm clock at the other side of the room so it cannot be turned off without getting out of bed; to deliberately set watches a few minutes ahead of time to avoid being constantly late; to be committed to weekly payments into a Christmas Club to make saving easier and savings less readily accessible during the rest of the year and, at the extreme, to dieters having their jaws wired up in order to avoid the temptation of food.
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