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Jeff Hardison
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Jeff Hardison

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Why is indoor mapping so hot?

Last week, this company, Meridian, was bought by Aruba. It does indoor mapping. Why is this so hot? Because in the age of mobile and context you'll need to get directions to things indoors and learn about things you are walking near. This can't be done by GPS alone. Strategically these indoor mapping companies are hot because this is the next smartphone and Google Glass differentiator.  

Apple recently bought WifiSlam for the same reason. Here's an article on Aruba's purchase: http://www.oregonlive.com/silicon-forest/index.ssf/2013/05/indoor_mapping_startup_meridia.html

Here you get a good look at what indoor mapping does. I
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Jeff Hardison

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It's been a long day (er, past few months). But happy we're now offering our stuff to other app developers. 
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In anticipation of Windows Phone, my coworker +Nick Farina blogged about his fun-filled experience developing for Windows Mobile back. in. da. day.
Windows Mobile: Before Location was Cool Today the mobile app marketplace is dominated by iOS and Android, but lately everyone’s been speculating about the future of Windows Phone. I recently had the....
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Jeff Hardison

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Mobile Mappers - Feeling lost at Powell’s or the Portland Art Museum? There’s an app for that.
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On the heels of speaking at O'Reilly's Android Open, +Nick Farina comes out with this bit for O'Reilly Radar. http://radar.oreilly.com/2011/10/indoor-navigation.html
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Jeff Hardison

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Friends, if any of you try out the Meridian App at the Portland Airport, let me know how it worked for you. Lots of points of interest, so want to ensure it's a good wayfinding experience.
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Excited to see Powell's and Timbers' mobile app screenshots made it in Businessweek's piece on mapping.
Google, Skyhook Wireless, and startups are mapping airports, malls, and other indoor spaces
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Big news for us today: We at Meridian closed our first outside funding round. Thanks to all of you who've been so supportive over the past few months. Means a lot.
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This is like a new video game I need to figure out. But not too difficult. Like Little Mermaid for Nintendo 64.
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Yes! Thanks for asking, Betsy.
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Have him in circles
209 people
arman malik's profile photo
Dayn Wilberding's profile photo
Jono D'souza's profile photo
Caitlin Mulrooney-Lyski's profile photo
Alex Williams's profile photo
Peat Bakke's profile photo
Carmen Hill's profile photo
Sarah Perez's profile photo
Annie Bowers's profile photo
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I'm VP of marketing at Lytics (www.getlytics.com). Formerly, director at Hewlett Packard Enterprise.
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