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I've written a guest post on +BlueGlass  about how we do content auditing at +Quaturo 
BlueGlass's profile photoNed Poulter's profile photoPaul Dow's profile photoDave Chaffey's profile photo
Hi Kevin,

Great post. I really like the approach of looking at the value of content in terms of what that exposure would have cost via paid search. It helps frame the commercial benefit nicely. Thanks for sharing.
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