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Kevin Gibbons
Managing Director UK, BlueGlass Interactive
Managing Director UK, BlueGlass Interactive

Kevin Gibbons's posts

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Great post by +Irma Hunkeler from earlier today on the +BlueGlass blog

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Excellent forward thinking article by +Mark Traphagen on where Google are going next with authorship
Where Is Google Heading with Google Authorship & Author Rank

Based on the answers of Matt Cutts in this video, I offer my takeaways and tips for what you should be doing today to take advantage of the future benefits of Google Authorship (as well as pitfalls to avoid that will hurt your Author Rank).

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Very useful to understand who will see your Google+ posts
Infographic: Will A User See My Google+ Post (new version)

Yesterday I saw this great infographic from +Jack Stepanyan. 
( Because its outdated (incoming stream) I created a new one which even includes the possibility to post to communities.

I hope you like it. Feel free to share it and have a nice day!

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#googleplus   #googleplustipsandtricks   #sharepublic  

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Here's what we got up to at +BlueGlass this week!
It's the weekend!!!

Just in case you missed anything at BlueGlass this week, here's the recap: 

1) We co-organised #SEOBarcamp , an in-house digital marketing event which was an incredible event, with great ideas shared by everyone - here's a full recap on the blog from +Chelsea Blacker:

2) We also presented at #SEOBarcamp - here's +Kevin Gibbons'  slides on the evolution of the client-agency relationship:

3) We announced a very exciting speaker line-up for our Travel Blogger Event in Aug! More details from +Holli Pickford here:

4) +Pak Hou Cheung was confirmed as a speaker at +SES Conference & Expo in Hong Kong in September!

5) And the Royal Baby, George Alexander Louis was born - checkout our infogram for +Personalised Gifts Shop:

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Wow - England, Wales, Scotland and Northern Ireland now just classed as "United Kingdom" in Google Maps!
You won't find England, Scotland, Wales or Northern Ireland on Google Maps. No, really. That's because labels or boundaries for those countries don't appear. It's "United Kingdom" -- which is the union of those countries -- or nothing. Happens with Bing, too, but not Yahoo or Apple. More below:

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Really good night at #SEOBarcamp yesterday!

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We've got some great speakers lined up for our #TravelBrekkie  event on 13th Aug - register for tickets!

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Thought provoking post by +Avinash Kaushik on how to target your audience
See - Think - Do: Content, Marketing, Measurement Business Framework

No shortcuts. No quick fixes. No magic formula. Rather a framework that forces you to confront reality, the incredible opportunity on front of you and completely rethink what it takes to really win big. That is my audacious goal with my new blog post:

How do you attract the optimal audience for your business? Execute on all possibilities of marketing.

Once they show up do you have the content to create the engagement points to establish a relationship with them, regardless of why they are there? Execute on all possibilities of content/product.

Through it all are you judging a fish by its ability to climb a tree? Stupid, right? Create a measurement plan that measures what really matters.

All three facets are addressed in my new See - Think - Do framework. A sneak peek is below. The post will make you go: "OMG, I have a lot of work to do because I want to be awesome!"

Read: Share your feedback via comments on the post. Go!

#newideas   #recipesforsuccess   #business   #marketing  

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Check out what we've been up to at +BlueGlass this week!
It's Friday!!!

We just wanted to give you a quick recap of what we've been up to this week at BlueGlass in Paddington, London!

1) +Chelsea Blacker was featured in Inc. Magazine for her tips on how to find images for your website:

2) +Andrew Miller wrote his first BlueGlass post on how to make the extra effort with clients to understand their brand for marketing campaigns:

3) +Holli Pickford announced that we are running a travel blogging seminar in London on 13th Aug - signup here:

4) Next week we are co-organising the next #SEOBarcamp - still time to signup for the waiting list here:

Have a great weekend and enjoy the sun!
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