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The Google SEO Help Doc
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Apex, NC 27502
USNorth CarolinaApex
(919) 345-5318seohelpdoc.com
Internet Marketing ServiceToday 9AM–7PM
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"He also gave us additional ideas to make our customer experience even better!"
"Greg is very helpful in setting up Google stuff!"
"Great jobs on setup the google tour and thanks for the beautiful pictures"
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Bodycare Sunrise's profile photo
Bodycare Sunrise
a year ago
Fantastic photos and virtual tour make my business look more professional. the Best customer service. Greg helped me a lot on my google+ page and gave me very helpful suggestion. absolutely 5 stars !!
John Ballam's profile photo
John Ballam
2 years ago
Greg helped us out with our 360 tour for Legacy Chiropractic of Cary. For being a new business it is helping us get found and moving our website up on the Google pages. We are getting business off of it. Greg was also great at checking our Google plus page to make sure it was set up correctly and he always is sending tips on how to optimize our presence on the web. A+ work!
Response from the owner - 2 years ago
Thanks Dr. John we hope your new practice in Cary, NC benefits from Google Business Photos
Terry Havranek's profile photo
Terry Havranek
2 years ago
The service from the business tee is great. The panoramic view of the salon is great. However it is far too difficult to do a Google review.
Response from the owner - 2 years ago
We know how you feel Terry. It's not easy to Review on Google but we have full confidence that Google will soon make it easier on all devices!!!!
Andrew George's profile photo
Andrew George
2 years ago
My experience with Greg was great! He has follow through on what we agreed and even followed up after the work was done to make sure I was satisfied. He also gave us additional ideas to make our customer experience even better!
Response from the owner - 2 years ago
Thanks Andrew we hope the Virtual Tour is providing a great experience for your potential new customers.
Frank Fedorovich's profile photo
Frank Fedorovich
2 years ago
Greg was awesome to work with. He helped us create a virtual tour on Google for Workout Anytime, which not only allows potential clients to really see all that we have to offer, but also bumped us up Google search. He also helped us with our Google Plus page, answered questions about AdWords, and explained all sorts of questions we had. He was friendly, on time, and insightful. It was a true pleasure to work with him.
Response from the owner - 2 years ago
Thanks Frank we are glad we could help and look forward to working with you in the future.
Amanda Morris's profile photo
Amanda Morris
2 years ago
Greg assisted us with our Planet Beach plus page and thoroughly explained details. He also provided advice with other business goals. He was professional and spent quite a bit of time with us.
Ashley Sparks's profile photo
Ashley Sparks
2 years ago
Greg helped us set up our accounts beautifully! Even helped us work through iPhone issues!
Jackie Nusbaum's profile photo
Jackie Nusbaum
2 years ago
Greg helped set up Twitter and teach me again about my google maps Jazzercise of Apex page! He showed me how to write reviews and optimize my google plus page!
Response from the owner - 2 years ago
We are glad we could help Jackie, call us anytime!

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The Google SEO Help Doc

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Think With Google

Great information from Google about different industries and valuable online information. Discover timely insights from data and statistics from Google.

#ThinkWithGoogle  
Data Gallery is an interactive tool that helps marketers find and share insights from Think with Google.
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The Google SEO Help Doc

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Online Business Reviews

Does your business really own them? What to do to make sure you control your #OnlineBusinessReputation .
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The 2015 Shopping Season

Is your business ready to give your current & potential new customers (searching) what they are looking for #mobilefriendly to capitalize on new sales?

Everyone is using their mobile phone or tablet researching and purchasing online than ever before.

2014 Statistics:
· 78% used the Internet for holiday searching in 2014
· 40% of holiday shopping occurred online

If your business is not positioned to take advantage of these trends you will fall behind. Give people what they want, when they want it in 2015!

More statistics: https://goo.gl/5PbjpI  

Check & get your website Mobile Friendly: http://googleseohelpdoc.blogspot.com/2015/03/mobile-as-ranking-factor-will-start.html
   
       
The holiday shopping season is almost upon us. Really. Will you be ready in all of the moments that matter? Here are five trends to keep your eyes on.
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The Google Local Search Shakeup

If your business hasn't already noticed, Google has changed the number of business listings it shows in #SearchResults . More specifically the #LocalGoogleMaps Results.

Currently it is only showing 3 Maps Results on the first page of search results. This means that instead of showing 5 or7 businesses in the pack and on the map, those spots are now only available to 3 businesses.

These results are sometimes called:
 
· 3 - Pack that use to show 5 or 7 - Pack results 
· Local (Snack) Pack Results 
· Local Map Listing   

Basically it is what the Maps Results look like.

What does this mean for your business?

#1. It's more difficult to show on the first page of Map Results

#2. This includes Mobile Search too (see photos)

With 7 businesses being featured in a 7-pack results prior to this change, that are now completely removed with the 3-pack, all businesses will be seeing a lot more competition for those 3 spots.

Don't be tricked by slick or negative SEO Company (you get a call from Google it's not Google) attempts as a way to compensate for this. Your business will probably gets calls/emails trying to scare you into spending money with them. Don't be fooled.

Here is what we would suggest:

#1. Go in and Claim your Google My Business local business page or make sure it is optimized for your area.

#2. Provide Real, Relevant & Fresh information* to customers on your website and on your Google+ Business page.

#3. Get Reviews on your Google+ page if you don't have a system to get them on your website.

Yelp, Angie's List or any other Review site is nice but YOUR BUSINESS DOESN'T OWN THESE REVIEWS. These sites can do what they want with the reviews your business gets (not respond to your request, make you pay more for them, etc).

This is very important to understand and you don't get much, if any, benefit in SEO from anything outside your website and Google.

This is a huge shakeup for local.

Is your business ready?
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Do You Know How Your Business Shows Up on Google?

Google gives your business great tools that help you understand how they see your business in search. #GoogleMaps #GYBO #GoogleSearch #GoogleMyBusiness  

Go to https://www.gybo.com

Choose Check My Business Information

Fill in your Business Name and City and it will show your listing.

If you get the message "Your Business Isn't On The Map" don't worry. Getting your business on Maps is FREE and easy to do! Choose GET STARTED!

It will tell you how many business page listings that your business has online with Google. If there is more than one listing, contact Google https://support.google.com/business.

• Request a Call
• Chat
• Email

They will also give you tips on how to improve your listing.

Your business might get phone calls from other companies telling you "your business listing is not claimed with Google". They say this to everyone even if you have it verified. THIS IS NOT GOOGLE!

Unless you click that support link and fill out your information, I highly doubt Google will call you, and they will never call you saying "your business listing is not claimed".

Good Luck! If you have any questions feel free to contact +The Google SEO Help Doc we are here to help!
Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at gybo.com
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Advice & Tips for Google and SEO

http://www.seohelpdoc.com/Google-Advice-SEO-Blog

Topics include:

#GoogleMyBusiness  
#SocialMediaStrategy  for your Business
#MobileFriendly  Websites 
#GoogleBusinessView  
Improving Your #SEO  
#GoogleTrends  
#GoogleInsights  
Advice & Tips on everything Google Search SEO Internet Marketing Mobile Friendly Websites. Keeping businesses up-to-date on the latest changes in Search.
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Google Algorithm Updates
What do they mean for your business?

In the simplest terms...nothing. Yes I know you're saying to yourself "updates mean nothing?" My feelings are if you are doing what's right on your website (not all SEO's are doing it right), you should not be worried about any updates.

Now for those that see their rankings drop, yes you have some questions to ask your SEO team. FYI...even if you are doing it right your rankings may drop (they will improve) when a Google Algorithm Updates happens.

Updates are happening all the time but you may only hear about certain updates when they affect a lot of websites #googlepenguin or #googlepanda .

Google is always trying to make things better (better search results) and will change things very quickly (some not as quick as we would like).

My advice to any business owner who has hired an SEO firm to design their website or provide SEO...ask your self if your website represents the following:

What Search Engines like Google look for on your site:

1. Expertise ​– Are you answering the search query that Google’s user entered (people who are searching for your product or service)? This is why #content is still king when it comes to your website. Does Google think your Content is considered "Expert" and are you answering the questions that your customers are asking?

2. Authority ​– Google looks at how long you’ve been around (you can't control this), what people say about you, your community contributions and more. Search Engines look at your #businesscitations , on­-page #schema and even your site’s Privacy Policy and Terms and Conditions pages to determine authority.

3. Trust ​– Google wants to see your reviews. What do your customers say about you on Google+, Facebook, Yelp and BBB? Even your reviews on your own website play a role in this.

Take control of your web presence and online reputation with reviews that help your website, not another website. All the other online reviews sites own the reviews that you get for your business. Start helping your own website and own your reviews with products like this https://www.leadsnearby.com/products/reputation-builder/.

Check out Google's Guidelines here https://goo.gl/c5e0EL. It's not the most exciting read, but you will better understand what Google wants from your website.
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Mobile Moments & Your Business

How is your business taking advantage of #MobileMoments ? With 2/3 of what, when, where, how, why and who searches coming from #Mobile your business cannot miss these opportunities. To win, businesses have to be there to meet the consumer in these micro-moments.

To prepare your business for the Shift to Mobile & Create the Experience that your consumers expect when they want to find, do or buy something from you...your Mobile Strategy must be:
 
· Immediate       
 
· Relevant to the Consumer       
 
· Involving little Difficulty to get what they want     

Download the Guide from Google
https://www.thinkwithgoogle.com/research-studies/micromoments-guide-pdf-download.html
Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here’s a complete guide with strategies, insights and customer examples for mastering micro-moments.
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How Important is #YouTube to Your Marketing Efforts

Great article from Google https://goo.gl/A80Dc1 about "I Want-to-Do Moments"

If your business isn't concentrating on the I-Want-To...Moments you are missing out and YouTube for the Millennial Generation can be a great opportunity to reach them...

Also check out this blog article on YouTube: http://googleseohelpdoc.blogspot.com/2015/05/5-using-youtube-to-improve-your-seo.html
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How Consumers Turn to Mobile Phones with Intent

Customers are expecting YOUR BUSINESS to deliver immediate answers. These are the "I want to..." Moments every business needs to focus on:
 
· I want to KNOW, GO, DO & BUY Moments that decisions are made and preferences are shaped. In many countries, including the U.S., more Google searches take place on mobile devices than on computers:

· 65% of smartphone users turn to lookup something while watching TV
 
· 82% of smartphone users lookup a local business 
 
· 91% of smartphone users turn to their phones for ideas while completing a task 
 
· 82% of smartphone users consult their phone while in a store deciding to buy

Is your business taking advantage of the #MobileMoments that are available?
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Why Encouraging & Responding to Online Business Reviews is so Important for Your Small & Medium Sized Business

User reviews help build your business’ visibility & improve your local search results. Google is looking for "real & relevant" information about your business - most of the time reviews are real and they are very relevant for the person searching.

I understand that your competition is going to try and give you a bad review. On Google, they have to create a new account every time that they want to attempt this (no one has the time to do this anymore). So there are no anonymous reviews on Google in theory.  People have found ways around it but Google usually fixes this if you point it out to them.

Google is pretty smart. They probably know when someone is doing this and this gives you an opportunity for them to investigate this if you believe it's true. So you can't use that argument.

#1 Way to Encourage Reviews

ASK FOR THEM
Yes it sound simple but I'm so surprised by how many business owners I talk to that say "I can't get reviews." I ask them "do you ask for them?" The answer is usually "no". If you have satisfied customers just ask them for a review. Most people with oblige.

Encourage your customers to leave ratings and reviews. This is proactive and something that you control. You cannot control the people that actively go out and review you but my guess is you can gain a lot of knowledge about how your service/product is performing.

• Send an email

• Put out a flyer at checkout

• Create a short-URL & brand it so that people will have an easy time typing into their phone or computer (example: http://bit.ly/BusinessName-Reviews)

• Do you have a call-out on your website?

The more positive, authentic reviews your business receives, the better your business will appear in search. The is real, relevant and authentic up-to-date information about your business. The search engines notice this!!!

Have you seen the STAR Ratings on Google or any other local review site?

• Once you receive 5 Reviews on Google your business will have a Star Rating that shows up in Search.

• It's powerful especially if the competition isn't getting them (see photos).

Have you ever seen a listing of search results and noticed the business with Stars next to their name?

If you don't think online reviews are important for your business, you are just losing ground to your competition. Start asking for them and you will see improved search results!

Good Luck!
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How Search Works | Crawling, Indexing & Search Results

#Googlebot is Google's web crawling bot or sometimes sometimes called a "spider". This spider crawls (fetch) the web to find & discover new and updated web pages to be added to the #GoogleIndex .

BEST PRACTICE: create real, relevant and fresh content if you want it crawled and indexed by Google. 

*CRAWLING
Google Computer Servers #fetch  or #crawl  the web to find new pages and use #algorithms  to complete the process all the time. These computer programs determine which sites to crawl, how often and how many pages to fetch from each site.

INDEXING
Googlebot processes all the pages it crawls & compiles a massive index of all the words it sees and their location on each page. It also processes key content tags that include #TitleTags  and ALT attributes. Not all information on your web page is crawled or indexed like some rich media files or dynamic pages.

File types indexable by Google:
https://support.google.com/webmasters/answer/35287

The Takeaway:
Search engines are text based. For something on your website to be crawled and indexed, your content needs to be in text format. Google can now index text content contained in Flash files, but other search engines may not. 
 
Does this mean you shouldn't use rich media content such as Flash, Silverlight, or videos on your site, absolutely not! It just means that any content you embed in these files on your website/page, should also be available in text format. *Provide text equivalents for all non-text files if you want it Crawled & Indexed!*

The #1 Question: How do I get my site ranked high?
Make sure that Google can crawl and index your site. Check out Google Webmaster Guidelines outline for some best practices that can help you avoid common pitfalls and improve your site's ranking.
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