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The Google SEO Help Doc
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Apex, NC
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Internet Marketing ServiceToday 2:00 – 7:00 pm
Monday 9:00 am – 7:00 pmTuesday 9:00 am – 7:00 pmWednesday 9:00 am – 7:00 pmThursday 9:00 am – 7:00 pmFriday 9:00 am – 5:00 pmSaturday 9:00 am – 7:00 pmSunday 2:00 – 7:00 pm
The Google Help Doc is an Internet Marketing Company serving the Raleigh, NC area. We consult, train, teach & help businesses understand Search Engine Optimization (SEO) with affordable Online, Website & Internet Marketing Services that won't cost your thousands of dollars. Our Local Search Techniques will instantly help your Small & Medium sized business improve your Online Brand, Marketing, Advertising & Digital presence. Get your Business Found by more Customers, Seen by New Customers & Engaged on the Web
You no longer have to pay $1000 to be found in Search! We'll even let you decide what value you put on Improving Your Search Results. If we don't improve it - You owe us nothing! 

Have you ever wondered what Google is looking for or what you need to do to be found in Search?

Services Include:
  • Google Business View: bring Street View technology & your business to life. Partner with Google for a 360° Virtual Tour that invites customers inside with a tour of your business that shows up on Google Search, Google Maps and Google+. Get your Business found, seen, engaged & showcased on Google. 
    • What's more REAL & RELEVANT than your business...nothing! And consider's on Google's Network. This is Content that Google "Likes".
Perfect for All Types of Businesses | Click to "See Inside" on Google
  • Google+ Business Page Optimization: completing & optimizing this page will help Improve Local Search Results & show up more on Google Maps. Think about this, Google+ = Google. If you don't utilize this page you are missing out! We will help set it up correctly, complete and optimize it for FREE to help get you started. 
  • Digital Asset Evaluation: There is so much information about your business online, how much do you know about it & how it's currently affecting rankings?
  • Training & Teaching: Keep you up-to-date on the changes affecting your search results & rankings.
  • Social Media Content MarketingHelp choose the best Social Media options for your Business. There are some Social Media options that are best for your business and no you don't need to be using all of them.

Serving Apex, Cary, Chapel Hill, Durham, Garner & Raleigh, NC areas with personal service. Remote availability available for businesses outside 50 miles of the Greater Raleigh/Durham, NC area. 
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Have them in circles
198 people
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"Greg helped us set up our Google Plus page and Google Virtual Tour. We Love it!"
"Wonderful at helping your business through google search!"
"The service from the business tee is great."
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Bodycare Sunrise
8 months ago
Fantastic photos and virtual tour make my business look more professional. the Best customer service. Greg helped me a lot on my google+ page and gave me very helpful suggestion. absolutely 5 stars !!
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Amanda Morris
a year ago
Greg assisted us with our Planet Beach plus page and thoroughly explained details. He also provided advice with other business goals. He was professional and spent quite a bit of time with us.
Terry Havranek
a year ago
The service from the business tee is great. The panoramic view of the salon is great. However it is far too difficult to do a Google review.
Response from the owner - a year ago
We know how you feel Terry. It's not easy to Review on Google but we have full confidence that Google will soon make it easier on all devices!!!!
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Tanya Huynh
a year ago
Very helpful with lots of real world knowledge which will dramatically help our business grow. Greg helped us fix our Google Page and advised us on what information to post on our page to best serve our clients.
Response from the owner - a year ago
Thanks Tanya we look forward to Showcasing Holly Springs Vet Hospital on Google
Frank Fedorovich
a year ago
Greg was awesome to work with. He helped us create a virtual tour on Google for Workout Anytime, which not only allows potential clients to really see all that we have to offer, but also bumped us up Google search. He also helped us with our Google Plus page, answered questions about AdWords, and explained all sorts of questions we had. He was friendly, on time, and insightful. It was a true pleasure to work with him.
Response from the owner - a year ago
Thanks Frank we are glad we could help and look forward to working with you in the future.
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John Ballam
a year ago
Greg helped us out with our 360 tour for Legacy Chiropractic of Cary. For being a new business it is helping us get found and moving our website up on the Google pages. We are getting business off of it. Greg was also great at checking our Google plus page to make sure it was set up correctly and he always is sending tips on how to optimize our presence on the web. A+ work!
Response from the owner - a year ago
Thanks Dr. John we hope your new practice in Cary, NC benefits from Google Business Photos
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Ashley Sparks
a year ago
Greg helped us set up our accounts beautifully! Even helped us work through iPhone issues!
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Andrew George
a year ago
My experience with Greg was great! He has follow through on what we agreed and even followed up after the work was done to make sure I was satisfied. He also gave us additional ideas to make our customer experience even better!
Response from the owner - a year ago
Thanks Andrew we hope the Virtual Tour is providing a great experience for your potential new customers.


The Google SEO Help Doc

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The Google Local Search Shakeup

If your business hasn't already noticed, Google has changed the number of business listings it shows in #SearchResults . More specifically the #LocalGoogleMaps Results.

Currently it is only showing 3 Maps Results on the first page of search results. This means that instead of showing 5 or7 businesses in the pack and on the map, those spots are now only available to 3 businesses.

These results are sometimes called:
· 3 - Pack that use to show 5 or 7 - Pack results 
· Local (Snack) Pack Results 
· Local Map Listing   

Basically it is what the Maps Results look like.

What does this mean for your business?

#1. It's more difficult to show on the first page of Map Results

#2. This includes Mobile Search too (see photos).

With 7 businesses being featured in a 7-pack results prior to this change, that are now completely removed with the 3-pack, all businesses will be seeing a lot more competition for those 3 spots.

Don't be tricked by slick or negative SEO Company (you get a call from Google it's not Google) attempts as a way to compensate for this. Your business will probably gets calls/emails trying to scare you into spending money with them. Don't be fooled.

Here is what we would suggest:

#1. Go in and Claim your Google My Business local business page or make sure it is optimized for your area.

#2. Provide *Real, Relevant & Fresh information* to customers on your website and on your Google+ Business page.

#3. Get Reviews on your Google+ page if you don't have a system to get them on your website.

Yelp, Angie's List or any other Review site is nice but YOUR BUSINESS DOESN'T OWN THESE REVIEWS. These sites can do what they want with the reviews your business gets (not respond to your request, make you pay more for them, etc).

This is very important to understand and you don't get much, if any, benefit in SEO from anything outside your website and Google.

This is a huge shakeup for local.

Is your business ready?
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The Google SEO Help Doc

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Why Encouraging & Responding to Online Business Reviews is so Important for Your Small & Medium Sized Business

User reviews help build your business’ visibility & improve your local search results. Google is looking for "real & relevant" information about your business - most of the time reviews are real and they are very relevant for the person searching.

I understand that your competition is going to try and give you a bad review. On Google, they have to create a new account every time that they want to attempt this (no one has the time to do this anymore). So there are no anonymous reviews on Google in theory.  People have found ways around it but Google usually fixes this if you point it out to them.

Google is pretty smart. They probably know when someone is doing this and this gives you an opportunity for them to investigate this if you believe it's true. So you can't use that argument.

#1 Way to Encourage Reviews

Yes it sound simple but I'm so surprised by how many business owners I talk to that say "I can't get reviews." I ask them "do you ask for them?" The answer is usually "no". If you have satisfied customers just ask them for a review. Most people with oblige.

Encourage your customers to leave ratings and reviews. This is proactive and something that you control. You cannot control the people that actively go out and review you but my guess is you can gain a lot of knowledge about how your service/product is performing.

• Send an email

• Put out a flyer at checkout

• Create a short-URL & brand it so that people will have an easy time typing into their phone or computer (example:

• Do you have a call-out on your website?

The more positive, authentic reviews your business receives, the better your business will appear in search. The is real, relevant and authentic up-to-date information about your business. The search engines notice this!!!

Have you seen the STAR Ratings on Google or any other local review site?

• Once you receive 5 Reviews on Google your business will have a Star Rating that shows up in Search.

• It's powerful especially if the competition isn't getting them (see photos).

Have you ever seen a listing of search results and noticed the business with Stars next to their name?

If you don't think online reviews are important for your business, you are just losing ground to your competition. Start asking for them and you will see improved search results!

Good Luck!
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The Google SEO Help Doc

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How Search Works | Crawling, Indexing & Search Results

#Googlebot is Google's web crawling bot or sometimes sometimes called a "spider". This spider crawls (fetch) the web to find & discover new and updated web pages to be added to the #GoogleIndex .

BEST PRACTICE: create real, relevant and fresh content if you want it crawled and indexed by Google. 

Google Computer Servers #fetch  or #crawl  the web to find new pages and use #algorithms  to complete the process all the time. These computer programs determine which sites to crawl, how often and how many pages to fetch from each site.

Googlebot processes all the pages it crawls & compiles a massive index of all the words it sees and their location on each page. It also processes key content tags that include #TitleTags  and ALT attributes. Not all information on your web page is crawled or indexed like some rich media files or dynamic pages.

File types indexable by Google:

The Takeaway:
Search engines are text based. For something on your website to be crawled and indexed, your content needs to be in text format. Google can now index text content contained in Flash files, but other search engines may not. 
Does this mean you shouldn't use rich media content such as Flash, Silverlight, or videos on your site, absolutely not! It just means that any content you embed in these files on your website/page, should also be available in text format. *Provide text equivalents for all non-text files if you want it Crawled & Indexed!*

The #1 Question: How do I get my site ranked high?
Make sure that Google can crawl and index your site. Check out Google Webmaster Guidelines outline for some best practices that can help you avoid common pitfalls and improve your site's ranking.
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The Google SEO Help Doc

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Google Webmaster Tools

Check out the re-branded version of #GoogleWebmasterTools called #GoogleSearchConsole  
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The Google SEO Help Doc

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Start  #Collections  on #Google  

GROUP YOUR POSTS BY TOPIC with #GoogleCollections 

Thanks for the "How to Create a Collection" +Dmitry Shapiro 
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The Google SEO Help Doc

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Ready To Get Your Business on #GoogleMaps & Show Up More in Search, no matter what device people are using?

It's simple & easy! Go here and have your business information show up more in Search. 

Advantages of Claiming Your #GooglePlus Business Listing:

♦ Show up in  #SearchResults on any device
♦ Gain a  #CompetitiveAdvantage in your marketplace
♦ Show up more on Google Maps
♦ If your Pin Location is not correct - You can move it!
♦ Improve your #BusinessBrand on Google

The list could go on forever!

If you have any problems or if you want to see if your have #Optimized  your listing - Contact +The Google Help Doc today. We offer Free Evaluations and help!
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ashutosh vilas's profile photo
Lisa Ann's profile photo
Warren Yanicelly's profile photo
Stephanie Izevbizua's profile photo
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The Google SEO Help Doc

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How Consumers Turn to Mobile Phones with Intent

Customers are expecting YOUR BUSINESS to deliver immediate answers. These are the "I want to..." Moments every business needs to focus on:
· I want to KNOW, GO, DO & BUY Moments that decisions are made and preferences are shaped. In many countries, including the U.S., more Google searches take place on mobile devices than on computers:

· 65% of smartphone users turn to lookup something while watching TV
· 82% of smartphone users lookup a local business 
· 91% of smartphone users turn to their phones for ideas while completing a task 
· 82% of smartphone users consult their phone while in a store deciding to buy

Is your business taking advantage of the #MobileMoments that are available?
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The Google SEO Help Doc

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Do You Know How Your Business Shows Up on Google?

Google gives your business great tools that help you understand how they see your business in search. #GoogleMaps #GYBO #GoogleSearch #GoogleMyBusiness  

Go to

Choose Check My Business Information

Fill in your Business Name and City and it will show your listing.

If you get the message "Your Business Isn't On The Map" don't worry. Getting your business on Maps is FREE and easy to do! Choose GET STARTED!

It will tell you how many business page listings that your business has online with Google. If there is more than one listing, contact Google

• Request a Call
• Chat
• Email

They will also give you tips on how to improve your listing.

Your business might get phone calls from other companies telling you "your business listing is not claimed with Google". They say this to everyone even if you have it verified. THIS IS NOT GOOGLE!

Unless you click that support link and fill out your information, I highly doubt Google will call you, and they will never call you saying "your business listing is not claimed".

Good Luck! If you have any questions feel free to contact +The Google SEO Help Doc we are here to help!
Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at
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The Google SEO Help Doc

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Advice & Tips for Google and SEO

Topics include:

#SocialMediaStrategy  for your Business
#MobileFriendly  Websites 
Improving Your #SEO  
Advice & Tips on everything Google Search SEO Internet Marketing Mobile Friendly Websites. Keeping businesses up-to-date on the latest changes in Search.
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The Google SEO Help Doc

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The Importance of Google My Business Insights

Understand Your Business Insights with #GoogleMyBusiness

If you're not a Google Analytic specialist, Google My Business Insights is something you should be taking a look at to gain some valuable information about your business.

The insights page has three sections:

1. Visibility - see the number of cumulative views of the page and your business content on Google+. How often your business page and the content you provide on it are viewed on Google. Some pretty important information all businesses should be seeing.

Beginning on October 1, 2012 you could have begun using Google+ to promote your business. If you've waited to claim/verify & use your G+ business page (just claiming and verifying it is good but not the whole story) you're been at a disadvantage but remember it's never too late!

You can see these views broken down into search results, photo, post and profile views (see photo).

2. Engagement - see the total number of actions your business information and content has received/seen/views/eyeballs in the last 7, 30, or 90 days.

Actions include:

+1 clicks: the number of times people clicked or +1 on a Google+ page’s posts = similar to "likes" on Facebook but this affects how your information shows in Search.

Shares: the number of times people re-shared posts from a Google+ page = engagement.

Comments: the number of times people commented on posts from a Google+ page = more engagement.

3. Audience - track the number of new followers of the local Google+ page for your business by country, gender and age.

You might have to start compiling some information before you see all this information.

People Search (Google it) for information all the time. If your business is not taking advantage of what Google is offering you, get on board and start receiving the value you can get from it.'s not going anywhere no matter what you read!!!
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The Google SEO Help Doc

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Mobile Markeing & Your Business

When consumers today need or want something, they reach for their phones first (even if watching TV) and it's only getting more common day-by-day. How many times during a day do you think someone looks at their phone? This is the new #micromoments  ( your business should be focusing on! These moments are being lived on #mobile and are happening throughout the day and the decision making lifecycle.

When consumers are looking they want! How is your business winning the hearts, minds and dollars during theise moments?

Smartphone users are more likely to watch & share when using a mobile device.

Get deeper personal connection on mobile, but give consumers a choice.
When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded ...
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The Google SEO Help Doc

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What Does #LocalSEO Mean To Your Business?

I hear it all the time "my business isn't showing in Local Search! My question usually is "what are you doing to Improve Your Local Search Results?

The answers range from "we have a website" to "people just search for my business name". I try to keep a straight face. 

87% of people who #Search for a local business call or go to that type of business within 24 hours!

5 Things Your Business Can Do to Improve Local SEO:

1. Claim Your Google My Business Page

• This is so important because Google uses the information you give them in Local &  #MobileSearch . You will show up more on Maps and it gives you an opportunity to have Social Media Post show up in Search.

• Upload photos, profile image and cover photo; add your opening/closing times of business & complete the profile.  

• There is no other place on the web that you can give this information directly to Google - take advantage of it!

• If you haven't claimed your #GoogleMyBusiness Page yet go to:

• Contact +The Google Help Doc for a Free Evaluation if you have already claimed your Google My Business or need help optimizing it. 

2. Determine What Types of Business Listings Your Business Should Be In & Claim Them 

• Keep your information (name, address and phone #) consistent!

• Make sure the links you provide on these listings point to your website. 

• Some of the most important listings for all businesses include Yahoo, LinkedIN and Bing but don't forget about relevant & important Local Listings like, press releases, reddit, local PR & church events. The list depends on the importance within your community. 

3. Determine What Type of Social Media Your Business Should Be Using

• Determining what social spaces your customers prefer can be a smart move for nearly any local business.

• If you don't really understand what all these Social Media platforms do here is a link to find out which each one does:

4. Get Local Reviews

• Determine what reviews (Google, Yelp, BBB, Angie's List, Yahoo) are most relevant for your Business.

• Do you offer people the opportunity to leave Reviews on your Website? If you don't consider it!

5. Google Business View

• This could be the best #Content your business can provide not only to Google but anyone searching and finding your business information online.

• It is Street View for "Inside" Your Business

• This is #Content Google Likes. Think about this for one shows up on Google's Network via Search (your Business Knowledge Page), Maps and Google Plus page. 

• You can easily embed this Virtual Tour on your website for greater reach and branding!

• Go here for more information:

• It's perfect for any brick and mortar business. 
The Google Help Doc is an Internet Marketing Company serving the Raleigh, NC area. We consult, train, teach & help businesses understand Search Engine Optimization (SEO) with affordable Online,
Michelle Stinson Ross's profile photoThe Google SEO Help Doc's profile photo
Most of these suggestions do not need tracking but Google Analytics is always a good choice.
• Claiming your Google Business Page - once you claim it your business will show up more on Maps. You will also have more opportunities to show up in Local Search. You have some tracking with Insights on your G+ page too specifically for your Google+ page.  

• Types of Business Lisitings: this is determined by the Business. I ask the business owner "what's important to your business or what types of industry listings would be important to be in?" Now there are citation listings that you can pay for (Whitespark or BrightLocal) or try N.A.P. Hunter Lite.

• Types of Social Media to be in. This again is knowing your customers. How do they like to communicate or get information about your business? I don't feel you have to use all the different types but some will be more important to you individual business. Track referring traffic (Google Analytics), Review Content (unique page views, time on page, total pages viewed), how often is your business mentioned, engagement (CRM tools), postitive and negative tags. You can set up a Social CRM tool for whatever type of Social Media you choose.

• Reviews: you see the numbers but most businesses do even ask. You have to ask or promote reviews if you want them.

• Google Business View can be done through Analytics. Your bounce rate for your website (if you decide to embed this tour on your website) will be much better!

Hope this helps +Michelle Stinson Ross  
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