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Safe-Xchange

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2013 has been a pivotal year for Safe-Xchange.

The first half of 2013 was spent doing a crowd funding campaign.  We got many musicians and bands involved with the crowd funding, but musicians need to put most of their attention towards their own careers.  I had hopes of getting file sharers involved, but that didn't happen, and the fact that it didn't happen helped me to understand that we needed to position ourselves differently.

If Safe-Xchange is a normal for-profit company, there are major difficulties in appealing to file sharers and artists, not just for crowd funding but, over the long run, for downloading and sharing.  As a for-profit company, Safe-Xchange looks like just any other company trying to make money from artists.  The weak results from crowd funding persuaded me to spend a lot of time investigating other approaches, including becoming a non-profit or a cooperative.  

Finally someone brought my attention to benefit corporations, often called B corps.  B corps, rather than having the single goal of making a profit for their shareholders, have two goals.  One is to make a profit for shareholders, but the other is to do something that is in the public benefit.  That's exactly what Safe-Xchange is.  Yes, we want to make money, but the goal of connecting artists with file sharers (and making sure artists get paid for their work) is equally important.

Becoming a B corp will make it easier to raise money from investors who want to make money but also have an interest in helping artists.  I'm working on a revised business plan.  Early in 2014 we will be looking for seed and angel investors who are interested in both making money and helping artists.  That's been the key all along.  It took the unsuccessful crowd funding to make that clear.

Over the last year I have worked on our connections with people who are involved with the file sharing community.  That is critical.  As a B corp we will have much more credibility with file sharers.  I found a partner I am working with who will be responsible for much of the technology.  It has been a long road getting here, but I think we are on the right path.  

30 years ago, when I stopped playing professionally, it was hard to make a living playing music.  It has gotten harder.  The record industry blames file sharers, but the major record labels are causing many of the problems.  New inventions change the world, and one of my passions is finding ways to use the internet to help musicians, not hinder them.

2014 looks like it may be a very good year for Safe-Xchange.
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The harder the record industry and film studios work to eliminate file sharing, the more file sharing is generated.  There is a better way for artists to get paid.

http://torrentfreak.com/432-million-pirates-share-9567-petabytes-a-month-130917/
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Looking for One or More Partners

I'm looking for one or more partners.  If you can either help as a partner or lead me to people who can do that, please respond.

Here's the deal:  Safe-Xchange brings artists and file sharers together in ways that generate revenues for artists and satisfy file sharers' huge love of artists, music and film.  I am looking for one or more partners to help me bring Safe-Xchange through the next stages.  In particular I'm looking for people who have knowledge of the music and film industry and/or knowledge of finding investors for a venture like this.

If you are interested, or of you know someone who might be interested, you can either send me a message here, or go to the contact page on our website:

http://safe-xchange.com/contact.php

Make sure that in the comments you mention you or a friend is interested in becoming a partner.

If you have clues as to other places for me to look, please let me know.  Thanks!
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A note to everyone who has been interested in what Safe-Xchange is doing:

I am working very hard on creating a demo app that can be adapted to each artist and group we are working with.  The good news is that I have found a way to create an app, using Adobe Flash CS5 and Adobe AIR 3.7, that will run on Windows, Mac, iOS phones and tablets, and Android phones and tablets.  It is very important to the long term success of the app to have versions that run on mobile devices.  Originally I thought it was going to require a substantial amount of native code on each platform because the app is not part of a browser, but it looks like I'll be able to avoid at least some of that extra work.

I had hoped to raise enough money in the crowd funding campaign to hire a programmer to help.  That didn't happen, but in the long run it may be simpler to have both the design and the coding coming from one person, with other programmers hired at a later date to maintain and add features.  At this point the app plays music within the app and displays videos that come from the internet within the app.  I'm working on adding features like sales, social networking, and Google Hangouts On Air.  This is going to be an absolutely amazing app!

Now, I'd better get back to writing the app.  I have to admit, it's fun to be back doing programming!

http://safe-xchange.com/
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Help Us Help Musicians!

Here is a short video explaining what Safe-Xchange is and how it helps musicians.

Help Us Turn People Who Share Files Into Paying Fans!

If you would like to help us help musicians, please go to our IndieGoGo campaign and contribute!

http://igg.me/p/348777
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First, Safe-Xchange is going to do a HOA for musicians and bands on Saturday, April 13, at 10:00 AM PT.  I'm going to try to send invitations to everybody, but between G+'s limitations and the fact that I have nearly 1,000 musicians on my list here, I may miss you.  If I do, and you want to attend, please send me a note.

Safe-Xchange is talking to a number of artists and many of you have asked for some clarification as to what we do and why it's worthwhile.   Hopefully the following will help:

There are many instances of artists using the file sharing networks to get attention and profit.  In 2006 there was a rave article in the WSJ about a peer to peer campaign that Jay-Z and Coca Cola did that was very successful.  Even the major labels liked what happened until they realized that it opened doors that would decrease their market share.  A few years ago Neil Young said, "Piracy is the new radio. That’s how music gets around."  The Counting Crows called P2Ps their "new radio station".

A few years ago we were associated with a P2P campaign where a Flash application with videos from Eric Clapton and Carlos Santana was used to sell a DVD.  They never shared the actual numbers, but they ran it three times- obviously it was successful.  The great thing about the Eric Clapton app was that you could purchase the DVD directly from the app.  Other people have tried pushing audio or video tracks on the P2Ps, and it has worked, but the fact that you could purchase the DVD directly from the app was what made the Eric Clapton app work so well. 

We looked at the success of the Eric Clapton app and decided that was the route to use.  The original version we built used Flash for platform interoperability, but Apple decided they didn't like Flash, so we're moving to a combination of a native base for desktops and mobiles and HTML5.  Our app will include everything from digital and physical sales to ticket sales to social networking and even Google Hangouts, which are really gaining traction as a way for artists to connect with fans.  Our app gives a truly direct connection between the artist and their fan.

Here's our signup page- sign up now so you get 10% of our receipts from crowd funding from your fans!

http://safe-xchange.com/signup_2013/index.html
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Safe-Xchange's profile photoDon “BigEviL” Legion's profile photo
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Flash is well known in the linux community to be very bad news...if I find anything with flash content in it I steer clear. The last exploit was pretty bad...first major linux exploit I ever came across. Most windows and mac users don't even know what we can script in a flash video or player, or what will happen as soon as they hit that play button....or on youtube the "skip" ad button...
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Safe-Xchange

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Interesting article from +Rick Falkvinge.  As usual, he has good points.  He often tends to miss the fact that artists need to get paid for their work, but then again, so do the major labels and film studios.  That's why Safe-Xchange is critical.

If you have expertise in marketing and are interested in bringing together file sharers and artists, let me know.  I'm looking for some additional people to help bring this to fruition.

http://torrentfreak.com/kill-the-copyright-monopoly-altogether-130915/
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Yet more evidence from Spotify that the only way for musicians to get paid is to appeal to file sharers.  Online piracy goes up after music festivals, regular sales do not.

I'm working my head off to get that Safe-Xchange app working so that musicians can take advantage of this!

http://torrentfreak.com/online-piracy-surges-after-music-festivals-spotify-reveals-130718/
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New evidence that the people we call "pirates" because they share files are the people musicians and filmmakers need to direct their attention to.  Safe-Xchange is on the right track!

http://torrentfreak.com/file-sharers-are-well-educated-and-earn-more-money-130615/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Torrentfreak+%28Torrentfreak%29
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Thanks to questions from a number of sources, but especially C Bret Campbell , I put together a better video explaining what Safe-Xchange is doing an how it will help musicians.  Please contribute today so you can help us help musicians!

http://igg.me/p/348777
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Have them in circles
28 people
Kristian Jackson's profile photo
Gina Jordan's profile photo
neel kumar's profile photo
Steven Mramor's profile photo
Samuel Laveaud Bangs's profile photo
Claudia Schiffer's profile photo
amanda caudel's profile photo
Louwana Krafthefer's profile photo
Steve Madore's profile photo
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Connecting artists and fans in new and profitable ways in the digital world
Introduction

The Problem: the digital world has dramatically reduced music, film, and TV revenues.

Over the last 15 years music industry revenues have dropped by more than 50%, causing problems for artists, labels, and bands. Film revenues have also dropped.

Why? 15 years ago sales and distribution were done by means of physical products like CDs and DVDs. Today it can all be done digitally.  Part of the problem is illegal file sharing, but even if a way was found to eliminate all piracy, revenues would not go back to their previous level.   The music, film, and TV industries must find ways to adapt to the new landscape.

Our Solution: use file sharing to connect with more fans in a new way

Safe-Xchange has a radical solution.  We use apps distributed on the file-sharing peer to peer networks to provide our clients (artists, bands, and film and video companies) with ways to connect with and sell products to fans, and to generate revenue from advertisements.  The app has built in links to Google Plus, Facebook, and Twitter for building a fan base by social networking, and we will be using Google Music and other new Google features to help our clients find their fans and build interest in their material.

200 million people share files on the peer to peer network every month; even more use streaming services.  Studies have shown that P2P downloaders buy more products and are more advanced in the way they interact online than the average internet user.  Getting their interest by allowing them to download some content for free, with the permission of the content owners, sets up a perfect environment for turning them into fans and customers.

The Safe-Xchange App:

The Safe-Xchange app is a multi-platform program customized for each Safe-Xchange client.  The first version runs on Windows and Mac, the next version will run on Windows, Mac, smartphones, and tablets.  Free content, chosen by the client, is combined with access to Facebook, Google+ and Google Music pages, Twitter feeds, and ways to sell downloads, physical product, and tickets to performances.  Apps can contain revenue producing ads from third parties including pre-roll and overlay videos, banner ads, and popups.

The first version of the app is built with Adobe Flash and is self contained.  The second version of the app will be a branded, customized mini-browser that has only core functionality in the app, with the rest being delivered over the internet.  Server-based tracking will allow targeted ad and demographic information for maximum revenues.

If you want to improve your revenues and relationship with fans, contact us now.  If you are an artist, represent a label, a band, or a film or video company, please contact us so we can start getting you set up to add fans and revenue and turn the drain of digital distribution into a wellspring of opportunity.