One of the buzzwords you heard the most in 2011 was “gamification“. It has no real definition, meaning it’s not in the dictionary as of yet, but the trend to turn everything into a game somehow has definitely caught on.
Adding badges, leaderboards, and simple turn-based gaming elements to any site is fast becoming to go-to approach for increasing engagement on anything from news sites to consumer shopping sites.
Badgeville, a company that provides a gamification platform for enterprise customers, has seen tremendous growth this year, 400% to be exact. With over one hundred new customers this year alone, including Dell, Samsung, and eBay, the company is showing the world that by adding a few social gaming elements to your online presence, you can increase engagement and increase profits. You’ve even seen Badgeville elements here on The Next Web.
Not sold yet? For its customers, Badgeville increased social sharing by 200%, user-generated content by 50%, and paid conversions by 10%. That’s one heck of a game.