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Badgeville
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The Behavior Platform: where social meets gamification
The Behavior Platform: where social meets gamification

243 followers
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Welcome to our newest customer Recyclebank! We're very excited that Recyclebank will be using Badgeville's technology to reward and motivate "green" behaviors!

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One of the buzzwords you heard the most in 2011 was “gamification“. It has no real definition, meaning it’s not in the dictionary as of yet, but the trend to turn everything into a game somehow has definitely caught on.

Adding badges, leaderboards, and simple turn-based gaming elements to any site is fast becoming to go-to approach for increasing engagement on anything from news sites to consumer shopping sites.

Badgeville, a company that provides a gamification platform for enterprise customers, has seen tremendous growth this year, 400% to be exact. With over one hundred new customers this year alone, including Dell, Samsung, and eBay, the company is showing the world that by adding a few social gaming elements to your online presence, you can increase engagement and increase profits. You’ve even seen Badgeville elements here on The Next Web.

Not sold yet? For its customers, Badgeville increased social sharing by 200%, user-generated content by 50%, and paid conversions by 10%. That’s one heck of a game.

Happy Thanksgiving from Team Badgeville! We're thankful for everyone who has believed in our company as we grew from just 3 people a little over a year ago, to now 50 team members with 100 customers. Thanks to all of our friends, customers, and fans!

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In this first post from Tim Piatenko, who heads up our analytics team, he offers his take on the complicated concept of analytics and provides an overview of Badgeville’s behavior-based approach. Tim has an extensive background in big data analytics and insight, coming from Zynga and eBay, where he analyzed large amounts of data for the most popular social games and eCommerce environment

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In an independent report of top enterprise B2B marketing technologies entitled "Market Overview: 2011 Social Media Platforms For B2B Tech Marketing," Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation.

Badgeville, a provider of behavior lifecycle management and advanced gamification solutions, was selected for Forrester's annual list of social platforms for enterprise technology marketing. The company was also highlighted in the report as a top platform helping marketers"create super content." Vendors in this category, Forrester describes, achieve the goal of making content more social.

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"Needs are not hierarchical. Life is messier than [Maslow's structured pyramid model of needs.] Needs are, like most other things in nature, an interactive, dynamic system, but they are anchored in our ability to make social connections."

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Congrats to +Esteban Contreras on this month's launch of Samsung Nation, powered by Badgeville. Check it out on www.samsung.com.

If you love Samsung products as much as we do, you'll want to sign up for a chance to share your excitement about their newest mobile and electronics products, and for a chance to even win some of them!
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