Notes on Monetizing MOOcs
Under Coursera’s contracts, the company gets most of the revenue; the universities keep 6 percent to 15 percent of the revenue, and 20 percent of gross profits. #MOOC
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- Other possibilities around the edges include charging a subscription fee, after a class is over, to continue the discussion forum as a Web community, or perhaps offering follow-up courses, again for a fee. And advertising sponsorships remain a possibility.Jan 9, 2013
- the company is an Amazon affiliate, getting a sliver of the money each time Coursera students click through the site to buy recommended textbooks or any other products on Amazon.
(..) The funny thing is that we’re getting more than twice as much money from things like Texas Rangers jackets as from what the textbooks are bringing in.”Jan 9, 2013
- costs => Mr. Rock, whose university has produced 16 Coursera courses, said each one costs about $50,000 to create, the biggest expenses being the videography and paying the teaching assistants who monitor the discussion forum.Jan 9, 2013
- new source : https://chronicle.com/article/Providers-of-Free-MOOCs-Now/136117/
Mr. Ng said that the largest source of revenue will probably come from selling certificates, rather than such matching. So far the company has not charged for certificates, but it plans to start doing so in the coming months.Jan 21, 2013
- May 14, 2013
- May 14, 2013
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