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LIDA360
20 followers -
Engineering powerful corporate and executive brands
Engineering powerful corporate and executive brands

20 followers
About
LIDA360's posts

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Veteran resources discussed here... including Lida's interview on her new book, coming out soon!

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Are you careful about who you connect to on LinkedIn? Maybe you should be 

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Lida is interviewed in this Russian media outlet. The power of personal branding is truly international!
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So often we think we're anonymous online... are you protecting your reputation?

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6 Interview Tips For New College Grads Spring is upon us which means many new college grads are hitting the job market in search of their dream job or at least an entry level job that will pay the bills. In addition to competing against fellow grads for open jobs, you’ll be competing against older, more seasoned employees with more experience. New grads have great advantages in the workplace and should leverage them to secure opportunities. Here are 6 tips for college grads when interviewing for their first job out of college.

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Are you a job snob? Many people today find themselves unemployed and underemployed. They have skills, talents, experience and expertise that should make them highly sought after and desirable by employers. Why, then, do they find themselves working in a job paying a wage below what is competitive or struggling to find work at all?

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Personal Branding Tip: Asking for Recommendations An important part of building your brand is creating a narrative for how you want to be known and making sure others understand that narrative. You want to be sure that when someone introduces or refers you, they are able to highlight those values, qualities, skills and attributes you want to be known for. This is particularly important when you ask for recommendations, introductions, referrals or testimonials.

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3 Rules for Building Social Equity for Your Personal Brand 

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Are You Taking Advantage Of Your “One Shot”? While I’m a marketing strategist and a reputation management specialist, as part of my work I often help clients become clear about their desire to create purpose in their lives through personal branding. We work on the importance of integrity, credibility and meaning as it builds towards an ultimate legacy that will live well beyond their earthly years. I call this “taking advantage of the One Shot”.
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