An author, instructor, thought-leader, and marketing enthusiast, Jon excels at crafting memorable, measurable strategies that help companies achieve their goals while building great brands. His passion lies in helping companies tell authentic stories that stimulate customer acquisition, retention, and ongoing advocacy. To do this, he taps into his creative skills as a former Hollywood storyteller and talent director, combines this with his technical know-how, along with his ability to manage to the numbers in order to consistently deliver positive business results. Jon is an avid supporter of the Syracuse Orange, loves hurtling over dirt ramps on his mountain bike, and has a weakness for Singapore pepper crab.
A strategic analytical thinker as well as being a hands-on marketer, Jon has managed all aspects of the marketing department, spanning both digital and traditional. Experience includes creating and managing to annual budgets, hiring & mentoring staff, working with creative agencies & outside vendors, lead generation management, website/landing page optimization, social media marketing, paid digital marketing (SEM/PPC, display, email, etc), video production, content publishing, mobile marketing, e-commerce, television & radio advertising, real-time analytics, reporting, C-level & investor presentations, CRM systems such as Salesforce.com, as well as overseeing customer care & live chat.