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David Yoon
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Korean-American guy in Seoul, Korea originally from Chicago, IL.
Korean-American guy in Seoul, Korea originally from Chicago, IL.

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Moto E 2nd gen is here! Its for those looking for a great mobile experience at a price that won't break the bank. http://t.co/bP9WwoiH9X 

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Sometimes it's far easier to show than tell. On 25 Nov 2014,  +Motorola Mobility uploaded Moto X - The Maker to YouTube.

From the 428,397 views, it's had an audience retention of 92%. The video is an idea 60 seconds long.

Let's break that 92% down while understanding why people have watched till the very end. 

Looking at the elements of the 43 clips, we have a figurative tennis match where the viewer follows the rapidly moving ball across the net between Designer and Maker. This continues, with an average clip length if 1.398 secs. Where the last two slides are a balance.

I choose the tennis analogy as we humans will following a fast moving object, usually until we are told not not. 

Remember, there are no words in this clip, just music, action and some comedy. It's a lot about good timing ie the colour change to bamboo. 

Had there been a spoken script, it would've slowed down the flow and pace while probably extending the clip to maybe two and a half minutes - and if you do that, big risk you'll end up losing most of your audience.

All of you are capable of looking deeply at the slide and decide for yourself. What have I missed? /as always my door is open for discussion..

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Mary Meeker always does a fantastic job on this analysis and this years report is as good as ever; well worth reading.

http://www.kpcb.com/internet-trends

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Jeremy Lin / Day in the Life: Road Trip: http://youtu.be/KvLo7pyWoHE

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New Google Camera app for Android. 구글 키메라 앱.

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Elon Musk: How the Internet is Changing Humanity: http://youtu.be/HDLefzO0rZE

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