A Short Rebuttal to Ben Parr's "If Google’s Management Doesn’t Use Google+, Then Why Should You?"
-J.C. Kendall, President, TekPersona LLC
Did you ever have one of those days where you said to yourself: “Why the f#&k did I do that?”
I’m guessing Pete Cashmore, CEO of Mashable is saying that this morning, after linking us last evening at 8:08PM Pacific Time, to what promises to be one of the single worst examples of bias, illogic, and downright silliness ever allowed to see the light of day on Mashable, or anywhere else for that matter.
The G+ link to the post is here: https://plus.google.com/101849747879612982297/posts/5xS3g1sJmik
Ben Parr took the term “Epic Fail” (I hate that term) to new heights in his piece entitled “If Google Management Doesn’t Use Google+, Then Why Should You? “
Ben starts the article with this false premise: “One of the most important rules in software is to eat your own dog food. The concept is simple: if you have confidence in your product, you should be using it.”
Not only is this wrong on its face, it is stupid in its interpretation.
I was present at the actual adoption of the term; popularized by my former boss at the time; Bill Gates.
There was a time when it was a question as to whether Microsoft could build Enterprise-Class software that upon which a business could base its operations. We were developing a number of products, but the ones in question were Windows NT, and more germane to the point, the Exchange Server.
At that time, with an employee count of around 20K and a large Windows-based network in Redmond we migrated to these solutions long before they became available to the public, so that we could get a sense of how they performed on a large distributed networking environment.
When it was confirmed that these products were ready for prime time, Gates would speak publicly about our internal pre-usage as “Eating our own dog food” and the phrase became part of Microsoft lore, and adopted industry-wide.
In summary, 'eating one’s dog-food', is about test and development, not about expressing confidence in your product through using it internally in day-to-day operations.
So think again about the obnoxiously silly way that Parr co-opts the term to mean if you don't use your product (another Straw-man, due to the fact that Google employees are all over this site; many in circles beyond Ben's prying eye) that you lack confidence in it.
By the premise of Ben’s article, I think next he expects Google to throw out all corporate Telecomm infrastructure, and conduct all business via Google Voice?
I’m inclined to believe that maybe Ben Parr thinks the executives at the Boeing Corporation should be building 10Kft runways in their back yards, so that they might commute to work each morning via 777?
Just kill me now?
The following, was my initial response to reading Ben’s screed on Mashable in Cashmore’s thread:Forgive me, but that is one of the most stupid and off base articles I've seen on Mashable. How many false premises can one squeeze into a single rant? First, they have NO data as to posts made outside of the Public stream, so they don’t even have an accurate usage statement.Second, Google has assigned specific individuals to interact with us here on G+, why muddy the waters by confusing available resources?Third, these people have JOBS, some of us are lucky enough to be able to use Google + while we work, but many people are only here before work or after. Who's to say Google execs are not busy? Fourth, before there was a Google +, I'm sure Google management had a form of communication already in place. If some move to Google + to communicate, would that not suggest ALL of Google do the same thing? Or should people be expected to maintain multiple corporate communication, so that +Ben Parr can be pleased to say Google eats its own dog food? This is ankle nipping, and its silly.
Mr Parr has not had a great month: http://mashable.com/2011/09/26/facebook-ipad-app-iphone-app-exclusive/
<----so wrong as to be hilarious, were it not so sad.
In other writings, Mr Parr has gone bonkers in his level of Facebook love, suggesting that upcoming changes at Facebook would cause the world to stand up and applaud their brilliance and foresight.
We all now know that the response to Facebook’s evolution has been less than stellar.
Here’s a rule, Ben. One you can take to the bank, pal. When you are in a hole; STOP DIGGING.
In your position, Mr Parr; either you should have known there was no iPhone 5 yesterday, or you should not have written about it; especially with the big-ol [EXCLUSIVE] in the headline, as if you were “in the know”. Clearly, you had no idea.
But to follow it up with the “Dog Food” article? Put down the shovel, baby. Somebody is gonna get hurt.
Read Mr Cashmore’s thread at the link for innumerable comments about what users think of the Dog Food Article.
I’m not going to go into more detail than the above, but I caution all writers with respect to Google +, it is a fact at this moment, that you don't know, what you DON'T KNOW.
Don't pretend to understand how this process works if you don't. If you are not a geek, do not take on Geek cred to pin a hit piece against the competition to your beloved Facebook.
Do your homework, use logic, write only what you can prove. If you don't, you might wake up one morning looking like a real dick.
Good effin' mornin....