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Ardea Coaching
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Making Your Web Presence Work For You
Making Your Web Presence Work For You

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Yea, Power-User me! (I did learn a couple of things from this level, mostly in the second half of the course. My hunch is that they were relatively newish additions to Google Analytics...but could have just been that I didn't notice that button, or that this arrow was clickable, or whatever.)

Oddly, though, their 'share' feature would only share the background graphic, not any of the information that referred to me. So screen shot it is! :)
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If you used the tool Facebook provided to check if Cambridge Analytica had your data, realize it only checked for one app. The testimony of this former employee makes it clear that the 'This is Your Digital Life' app wasn't the only one they used.
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“In 2003, one year before Facebook was founded, a website called Facemash began nonconsensually scraping pictures of students at Harvard from the school’s intranet and asking users to rate their hotness. Obviously, it caused an outcry. The website’s…
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Is blogging going to play a role in your 2018 marketing? Check out these resources by +Mike Allton (which I actually saw first because of +Peg Fitzpatrick). And follow both of them, too.
2018 Blogging Planner available now!

It's here! Your 2018 Blogging Planner. Everything you need to organize and structure your blog & blogging business, including:

📘Goal-setting
📘To Do lists
📘Topic Brainstorming
📘Editorial Calendar & Scheduling
📘Contacts & Event Connections
📘Influencer Marketing
📘Affiliates & Sponsors
📘Expense & KPI Tracking
📘Email Campaigns
📘Change Log

...and more!

👉 Go to http://thesmh.co/Blogging-Planner.

🖋 "Holy smokes - I'm definitely going to use Mike's blog planner for 2018 and you should too! Blogging without a plan isn't going to be effective or work well. Use the planner and put the time in to plan and you'll see results.”
- +Peg Fitzpatrick

🖋 "If this is the year you’re going to get serious about blogging, get this planner NOW.”
- +Alisa Meredith

🖋 "Whether you're looking to start a new blog or reinvent your current one, Mike Allton has built the roadmap. Inside his new guide is everything you need to know to launch, manage, and monetize your blog."
- +Rebekah Radice

🖋 "Practical. Tactical. Will leave you with no excuse not to get things DONE.”
- +Ana Hoffman

🖋 "Successful blogging requires a solid strategy. You need to know your goals and steps to achieve those goals. The hardest thing is defining those - but this guide gives you all the resources you need to keep yourself organized in one place. And you'll be ready for blogging success!”
- +Jenn Herman

This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Get yours today at http://thesmh.co/Blogging-Planner - for just $10!

#Blogging #BloggingPlanner #ContentMarketing #BloggingTips
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Some good tips here.
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This might be relevant to those solopreneurs out there, and for those hiring some of your first employees--be sure to think about your policies and trajectory for employee expectations.
Working from home gets a bad rap. Google the phrase and examine the results—you’ll see scams or low-level jobs, followed by links calling out “legitimate” virtual jobs.

But Stanford Graduate School of Business professor Nicholas Bloom says requiring employees to be in the office is an outdated work tradition, set up during the Industrial Revolution. Such inflexibility ignores today’s sophisticated communications methods and long commutes, and actually hurts firms and employees.
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Congratulations Washington State for being named CNBC's #1 state for business! Among the highlights: fastest growing economy in the nation, and a leader in technological innovation.

http://www.cnbc.com/2017/07/11/washington-is-americas-top-state-for-business-in-2017.html
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Success of Your Advertising Campaign May Depend on Platform
Rather than tease the article (just read it!), my takeaway from it is that success of an advertising campaign hangs on multiple factors. This study clearly shows the topic or domain your business operates in should be considered. The article also points out that the measured differences could be tied to demographics and the interests of the target market.

In short, don't just go spending money on ads without really taking some time to do some planning or you could just be throwing money away.

http://mashable.com/2017/05/23/google-facebook-dominate-referrals-different-content/
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A new (better!) way of building your community on Google+. Now you can share an invite link instead of having to invite people one at a time. Whew!

H/T +Carter Gibson
Originally shared by ****
Invite all the right people to your Communities all at once

Communities are a great way for groups of people to share around a topic. But when you’re creating a Community for a group you’re a part of, like a book club, parent-teacher association, or work team, the last thing you want to have to do is invite each member one-by-one.

Since so many groups already have a way to get ahold of one another, whether that’s through email, chat, a newsletter or something else, we’ve created a new Community invite link so you can invite all the right people at once.

Community owners and moderators can share an invite link with their group however they choose. People with the link will be able to directly join both private and ask-to-join public Communities, and anyone who doesn’t have a Google account or Google+ profile will be able to create one along the way. Communities that are restricted to a given G Suite organization will continue to only be accessible to members of that organization.

If something changes, you can easily disable a shared link or generate a new one at any time. To share an invite link to your Community, just open the invite menu on Google+ web, turn on the “Allow invites by link” option, and grab the link that appears.
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