Today I was forwarded a copy of a newsletter that goes out to people working in the field of planned giving. In it was the section below about marketing to people using wearables. These folks are not trying to sell anything wearable related, they are offering advice to professionals working in the field of philanthropic giving and telling them how to best present their message to the growing number of people using wearable tech, and the advice is not bad:
Tech Tip: New Email Marketing Trends
Addressing Wearable Technology
Given the technical and physical size limitations of Smartwatches and other wearables, emails targeting this technology should provide a simplified message. When a new email is received, the wearable device will alert the user and let them quickly scan the information. If the user needs to fully engage with the email or reply to it, they can transfer to another device (smartphone, tablet, laptop, etc.). Email marketers can optimize campaigns for wearables by crafting vital information that can be understood at a glance.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3342039/ to accompany the pictures of the cool statue.
Support the worthy efforts of The Planetary Society and Bill Nye to keep our eyes on space:
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