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WSIX Media
Your Partner in Digital Growth
Your Partner in Digital Growth


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Almost all businesses start at the bottom. Every entrepreneur has encountered one too many hardships before getting to where they are. The road to success is not an easy path to take. With hard work and determination, you too can be one of the inspiring businesses that managed to thrive in today’s market.

But competition is all around. How does one find success amidst all the challenges? As a business, you should also put your efforts on building a strong brand identity. You might think that coming up with an impressive logo is enough for your brand. But a brand is multi faceted and a logo is only one small part.

A logo is how your customers distinguish you from the rest of the competition. It is a good way to make your brand recognizable. However, you must not neglect your brand identity. Build a brand not just a logo with these tips and stand out.

Make your brand shine, not just your logo.

Promoting your brand in this modern age of technology means that every second counts. Making an impression within a limited time span is not always easy to achieve. As an entrepreneur or a logo designer, put your brand in the spotlight and not just your logo. Create good first impressions that build out your personality, tone and aspirations as a company.

Build a brand that represents your business well.

Your brand is the persona of your business. This should reflect what your business is all about. An accurate representation is the key to producing strong brand identity. Choose your options carefully, from the font style that you use, down to the color scheme, website images and tone of voice in your copy. Your logo design should also go together with what your brand stands for, and even amplify that.

Artwork and copy are important.

In building your brand identity, consider artwork and copy as your best friends. Just how your logo should be a faithful visual association of your brand, your artwork and copy should also remain in line as your business grows. Avoid stagnation. Update your artwork and copy to keep fresh and relevant. Apply the best practices in logo design and overall brand management, like consistency and training staff on style guidelines.

Don’t be afraid of rebranding.

Rebranding can be done for a variety of reasons. You don’t always get it right the first time around, and that’s okay! It can also be due to your business evolving and keeping up with the times. Even people get makeovers, why can’t your business have one? When faced with a rebranding project, what you should keep in mind when doing it is that you do it with sense, purpose, and consideration.

Avoid gimmicks.

Your brand identity should develop without the use of gimmicks. Be determined and patient in establishing your brand identity. Fast-tracking things may only produce half-baked results.

Logo designs are critical to the success of your business, but building a strong overall brand identity has a greater importance and can become one of your most valuable business assets.
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Let’s be honest, mass appeal does not exist. We would very much like to believe that mass appeal does exist and that a product can indeed be for everybody, but that unfortunately is not the case.

However, that does not mean that you should break into a cold sweat. If you decide to offer a niche service or product, you will not have fewer customers who are willing to pay for what you have to offer. In fact, concentrating on a niche product or service is an excellent idea.

Nowadays the web is consumer lead. There are so many product and service providers that buyers can keep the prices down and afford to be fussy. So, ask yourself the following, “Why should my customers pick me and what makes me different from the competition?”

There are three questions customers ask themselves when they are deciding what to buy:

Does this deal resonate with me?
Is this deal in line with my values?
Will this deal satisfy my requirements?
Essentially you need to determine if you are offering your clients an exceptionally good user experience. If the need for your product/service exists and you are able to answer those three questions within a niche, it will lead to success.

Generates More Leads:

You will generate more leads once you know precisely whom your clientele is, who are the ones that actually purchase your service/product and their reason for supporting your business.

This knowledge empowers you to fine-tune what you offer even more, streamline your web development and to boost your user experience so that it is even more attractive to your target audience.

Better Conversion Rates:

In your web development phase, when your user experience is better, your conversion rates will improve too. In order to focus on boosting your users’ experience, you first need to gain a thorough understanding of all your customers.

Increases Your Income:

Why is it important to generate more leads and improve your conversion rate? Well, the answer is simple – it leads to more income!

When your service/product caters only to a specific target market, it is seen as more exclusive which also generates more leads and improves its conversion rate.

Improves Customer Satisfaction:

You will enjoy clarity when you decide to concentrate your hard work on only one specific type of customer. Within the business world, clarity is extremely useful as it gives everybody a grasp of their dream customers and what they should do to keep them satisfied.

When you know your customers, it becomes significantly easier to keep them happy while at the same time empowering you and your web development team, to offer a first-class user experience.

Improves Retention:

Your customers will be more pleased when you grasp what is important to them, what they require and like, what the issues are that they are facing and how to resolve their problems. Plus, when you understand all of this, your customers will also be inclined to offer you their continued support and recommend you to their friends.

Better Communication And Positioning:

You can come up with very captivating messages that are more effective when you have a thorough understanding of precisely who your target market is. Messaging that will boost your brand and offer an enhanced user experience. When you boast a strong position, your conversion rates will also be better and it will make customers trust you more.

Use Your Time More Efficiently:

When you position yourself within a niche market, you will no longer have to attempt to convert leads and possible customers that are not the perfect fit for your product/service.

Spend Your Money More Efficiently:

Although advertising and marketing are very important, it is very expensive. When you position yourself within a niche, you can devise a plan that will only concentrate on ensuring that your deals are spotted by the correct people. This empowers you to spend your money efficiently by focusing on quality instead of quantity.

Use Your Resources Better:

When you know what your niche is and who your customers are, you do not have to waste any resources, like money and time, by coming up with redundant features on your website that your target market is not interested in. You can sidestep this common stumbling block by concentrating all of your development efforts on the right things.

Less Stress:

Apart from all the other perks that were mentioned earlier, you will also experience a lot less stress!

Work Intelligently:

Nowadays it is key that you work smart online. Focus on addressing the requirements of a particular group truly efficiently and aim to offer this group of people the ultimate customer experience. Do not try to satisfy everyone constantly.

Although it is hard to change that way of thinking, you must stop to concentrate on all the income that you could generate (but in actual fact won’t if you aim your service/product at everyone), because everyone can’t be a target audience.

When you attempt to entice everyone, you will in fact not appeal to anyone. It doesn’t matter if you’re providing a service or selling a product, it is key that you are precise about who you’re trying to target and who your market is. This is important in order to offer your customers a more positive user experience, boost your conversion rates and make your website perform more efficiently.

If you don’t identify your actual target audience clearly, you will not be able to grasp their needs or what they will resonate with well.

All your attempts to offer a first-class experience and keep your customers happy by resolving their issues will be in vain when you do not have the necessary knowledge. The only thing you can do to gain a thorough understanding of your clientele is to concentrate on a niche. When you begin to view your clientele as individual people who have specific requirements that you can satisfy, your work will become more enjoyable and gratifying.

Once you discover that your service/product is responsible for making people happy and satisfying their requirements while at the same time helping your company to meet its objectives, the benefits will increase.

So, concentrate on satisfying the requirements of a niche group of people with whom you can truly connect instead of trying to please everyone.
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Shipping on an ecommerce website can make or break your business. Your shipping carrier can let down the high quality service that you provide before you hand over the goods to the shipping company. To ensure that your customers end up happy and your business continues profiting, we have some tips and advice for setting up shipping on your new ecommerce website.

As online sales have risen exponentially, so too have the expectations of people when purchasing goods online from ecommerce websites. With the rise in online purchasing, the stakes have become high in order to compete with other brands and ensure that at the end of the day, your target market is choosing to shop with you over your competitors.

Packaging Insight:

Ensuring that your customers not only get an amazing product, but also a happy unboxing experience is paramount. There are a huge variety of packaging options, including cushioning material, boxes and more. But if your product doesn’t require protection, you can think outside the box and go for something a little lighter and less expensive to ship, like coffee bags. The smaller and lighter you keep your packaging, the less likely you are to eat into your profits or to pass on those high costs to your consumers who would prefer to not pay for shipping at all.

Shipping Prices:

Prior to setting your shipping rates, be sure to check all of the costs associated in getting the product to your customer. If you can figure out how to ship products at a low cost, you could potentially even profit from shipping. Be sure that this is the case rather than losing out and eating into your profits every time you make a sale. At least, you should be breaking even on shipping.

Insurance and Tracking:

Depending on the value of your products, it may be worthwhile adding insurance and/or tracking to your shipments to add a layer of security and ensure less customer service nightmares trying to figure out where missing orders have gone, or how an item has arrived broken into pieces. But do keep in mind that some couriers and shipping companies offer built in insurance for peace of mind so remember that when deciding on your ideal shipping partner.

Shipping Overseas:

If you’re shipping internationally, remember that you need to warn your customers that their item could potentially be held up in customs, and that they may be charged customs fees if the item is over a certain value. Keeping the customer as informed as possible means that they are more likely to be happy with your service and become a returning customer.

Free Shipping:

Also consider offering free shipping, whether it be all the time or for special promotions, as this is likely to be a promotion that gets you a customer that returns to your website.
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Businesses know they need a high-quality web design, but most don’t have any idea why. To set things straight, web design is not just about visual appeal. Your website’s main goal is to attract visitors and traffic to sales. If you can’t achieve that, aesthetics are useless. Web design complements internet marketing. What most businesses don’t understand is that they need to hire one company for the job to achieve their goal of generating money through the web. You can’t hire one company to design your webpage and another to handle your internet marketing campaign.

Work with One Firm:

Branding strategy and inbound marketing should be incorporated into web design. Hiring different firms for SEO, web design, and branding can be disastrous and more costly. You need cohesion between all the elements on your website to maintain your brand image. Hence, hiring multiple companies is ineffective. Look for one firm you can trust and ask them to do all three for your business.

It’s Not Just About Design, Content Matters Too:

Websites should serve a purpose, and you should treat it as a platform to connect with your target market. Visitors judge websites quickly as trustworthy or shady based on its web design elements. Common red flags include exceedingly small fonts, amatuer web design, busy layout, slow load time, and pop-up ads.

First impressions don’t stop with design elements, visitors also consider content. Written text only is ineffective in holding the attention of your visitor for long. Your goal is to spark customer engagement which is easier done through rich content. Infographics, photos, videos, games, and supplement information will give visitors more reason to stay and browse through your site.

Step Up Your Branding:

Google is constantly updating its search algorithm, and the ABC company seems to be putting more value on branding. Websites should uphold your brand’s image similar to a brick and mortar store. If you have an outlet, for instance, you want all elements from colors to fonts to the logo to stay consistent. The way you communicate with clients in all internet marketing platforms should also be the same. Doing this will make your brand more credible, and this will reflect in your sales figures.

Focus on Converting Traffic to Sales:

The main goal of increasing website traffic is to attract customers. Internet marketing experts used to have differing opinions on the role of web design in conversions. Now, there’s a consensus that your website’s appearance affects sales figures. Color scheme, navigation, and the call-to-action all affect conversion.

Always check the ease of navigation for your website. Visitors should find the pages they want right away. All pages on your website should have relevant call-to-action to improve conversion rates for your site. For a sales boost, use A/B testing to find the best CTA placement and find the word which appeals most to visitors. Finally, look for the colour scheme which best triggers the customer’s buying impulse. Psychology plays a huge role in the process. The right colour scheme integrated into your web design will result in more page clicks and buying more time for you to close a sale.
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Drawing a shape and placing the name of your business or company is enough for a logo, right? Oh, if only it was that simple. The art of logo design is a unique class of its own. Much thought and time is spent on creating the perfect logo. And it’s right to do so because a logo is most often the first thing that customers see about your company. It holds great power for your brand’s visual identification.

In the long run, a good logo’s benefits are endless! This article features hot tips for logo design.

A logo must be distinct and unique.

You might have heard of this tip from countless advice articles, but we can’t help but emphasize its importance. A unique logo that distinguishes you from the rest of your competitors is a must.

Through the years, countless logos have been created. It can be an effort to come up with something original, but it is a challenge that isn’t impossible to overcome. Avoid plagiarism at all cost as it can have damaging effects on your business. The key here is to think outside the box and go all out with the creativity.

Get to know your brand well.

Every brand has its own personality. Knowing this, your logo must be able to effectively introduce the brand and what it represents. Research your brand, and spend time really getting a clear vision and understand it by heart. By doing so, you can comfortably create something that visually represents it. Create something that people can easily associate with.

Colors are essential in logo design.

Colors are effective in evoking a certain mood and feeling. When people see your logo, do you want them to feel an air of mystery? Do you want them to feel happy? Or, do you want them to feel peaceful and tranquil?

With effective use of colors in logo design, you let customers feel the emotion that you want to bring out. There is a psychology behind colors. Get to know what each color represents and what each one could say about your business.

You can always go for a simple, flexible, and versatile logo.

A logo that is simple, flexible, and versatile can withstand the test of time. It also comes with other advantages in usability. Since not everything is on paper now with the introduction of computers and mobile devices, a simple, flexible, and versatile logo will look good almost anywhere. Think of the logo Adidas. It isn’t a complex one and yet it has been used by the company everywhere for quite some time now.

Be patient when designing a logo.

Not everyone experiences instant success with their logos. A logo designer must not be easily swayed by initial reactions. Patience is a good virtue. Not every iconic logo of today has experienced a positive response at first, especially if there are innovative and pushing boundaries. Do not rush into making changes, and yet let your logo evolve through the passage of time.

Take advantage of online resources.

The internet is a powerful tool and a deep well of inspiration. There are plenty of logo design services offering good logo design deals. Capitalise on these resources and take advantage of the number of creative minds at work.

A logo is one of the highlights of a company’s brand identity. We sure hope that these hot tips for logo design are helpful. By taking note of these tips, you are already on your way to creating the right logo for you.
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It can be great for your ecommerce store to spread some holiday cheer. This way more customers will be able to relate to you and feel part of the current festivities. The following nine tips will ensure that your customers will remember you this upcoming holiday season.

1. Organize Your Calendar for Holiday Sale days

First things first, check that every single holiday is indicated on your calendar and that you have set a reminder. You will need adequate time to get your content ready for every holiday and then of course to promote it well in advance so that you can encourage customers to spend money.

2. Ensure That You Promote A Deal

The simplest way to take advantage of the holiday season is by having a sale. The success behind certain events like Boxing Day sales is that they increase sales by slashing the prices. Basically, all you have to do is identify the products that you are going to include in your sale, how much discount you are willing to offer and then get all your marketing ready.

3. Include A Free Present

Apart from offering discounted prices, spoiling your customers with a gift when they make a purchase is another way to celebrate the holiday season. It doesn’t have to be big, something as simple as a coupon will do the trick.

4. Design Some Videos

Thanks to the Internet, you can now also use videos to market your business. There are many platforms such as Promo that make it effortless to create your promotional video.

5. Don’t Forget About Social Media

Just because it is a holiday doesn’t mean that you too can take a break from posting on social media. You will have to remain active on your different social media platforms encouraging your customers to support your business.

6. Share What Happened During The Year Via A Personal Email

An email message can be more personal and intimate than a post on one of your social media platforms. So, it is a great idea to write a story about your business in which you thank all your customers for their continued support. Also, this is a great chance to add some call to action in your email.

7. Decorate Your Website

If you have an ecommerce business, you might be forgiven for thinking that you don’t have to decorate your store. Though, don’t forget that you can spread the festive cheer by adding a few banners to your site. While you’re at it, why not be creative with your packaging?

8. Adjust The Goals That You’ve Set

As the end of the year creeps closer, it is a great opportunity to analyze where your business is. Evaluate your goals and create new goals. Also, this is a great time to update your website’s content.

9. Let Your Personality Shine

The holiday season is supposed to be a fun time of the year. So, what better time than to be yourself and start fostering a real relationship with your customers?

It pays to take some time and do a bit of extra work to ensure that your business is not missing out on one of the best chances to relate more sincerely with all your customers. So, include some festive fun into your marketing!
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As technology is in a constant state of evolution, so are website design trends. But, do you have to continuously keep updating your site every time a new trend pops up? Of course not. But you should at least be on top of these trends and be adopting the ones that can benefit your business goals.

In this post we’re specifically discussing the trend of one page websites and their impact on SEO. At the moment, one page websites are on trend.

The beauty of a one page website is that a user can find all they need without having to click around a menu.

Of course, for the greatest user experience, they should still have a navigation menu which will take them further down the page to the part of the website that they are looking for.

A one page website removes all extraneous information and focuses on the important information and gives the user whatever they may need to convert.

So, what are the advantages of a one page website?

It’s simple for users to get the information they need, and you don’t need to create a number of unique pages to direct your users to, just the one.
Easier to manage as there is less content.
More focus on the quality of the design rather than providing a lot of content.
Okay, so what are the disadvantages?

As you can imagine, a one page website will have a longer load time, due to having to load up much more information on just one page rather than smaller amounts on separate pages.
The slower load time can lead to a lower conversion rate, which of course is very important to all website owners.
It’s a complex process to add more information and can affect the whole design, while with a multi-page website you can just add in an extra page if you wanted to.
How does having a one page website impact SEO?

While one page websites are extremely popular, the trend does negatively impact SEO. Of course the page load time increases exit rates, and the more pages you have indexed on search engines, the better. With just one page Google sees less value in your website. There is also the lack of internal linking to think about. If your website is just one page, you can’t link between your content.

And lastly, of course you can’t focus many different keywords on an uncluttered one page website. If your website is several pages, then each one can rank well for your keywords, but if it’s just one page then it is unlikely to rank for more than a couple of your keywords.

Our verdict: Yeah, one page websites look good, but if you want to rank well then stick with a traditional website.
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A great logo is one of the hallmarks of a great brand. Every logo designer knows that it takes more than just a creative mind to come up with outstanding results. Mastering the art of logo design does not happen overnight. There are different factors that make a brand logo successful. These are a combination of skills, expertise, theory, and creativity. Aside from these, careful and thorough planning also plays a big part.

In this article, we will help you appreciate the power of planning your logo design.

Research your competition:

Before you ultimately decide on your logo’s concept, the first thing that you should do is research your competition and your brand’s market space. Armed with your research, you can have comparisons on hand of what kind of logo design that you want and don’t want.

A logo stands out because of its uniqueness and its effective visual association with the brand that it represents. Researching will help you with your design inspiration.

Determine your logo’s purpose:

The branding process can be a complicated one as it also involves strategy. Ask yourself the proper questions that will help you determine the purpose of your logo. As a logo designer, ask yourself some questions before the start of each project. Formulate questions that can lead you to building a strong logo concept such as the following:

Who are we?
What do we do?
How do we do it?
What makes us better compared to the rest?
Have a flexible and open mind during the planning stage.

Once the research and formulation stage of logo design is completed, don’t have everything fixed just yet. There are times that even the best concepts only work well in theory but not in practice. Visualisation can be different from producing the actual result. When this happens, let your logo design and strategy evolve. Leave an open mind and flexible attitude.

Be aware of your existing logos heritage.

If you are entering a rebranding process it comes with pros and cons. A logo that is endeared and loved by its consumers should be respected. Breathing new life into a logo through fresh changes should be done with consideration. Be aware of the heritage left behind by a logo by respecting the previous designs.

Keep in mind that a logo does not stand alone.

In conceptualising a business logo design, bear in mind that it is not the only branding process involved. A logo is not the only thing that introduces the brand to its consumers. When thinking of a logo design, always remember that it must be in line with the brand’s image and tone.

The power of planning your logo design rests in your hands. A logo designer should put as much effort in the early stages of a logo’s conception up to its creation. An effective logo should be versatile, engaging, and strategic.
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Of course the launch of your new website is extremely exciting, but before you pop the champagne you have to ensure that you have got this as close to perfection as humanly possible. Can you imagine launching only to find that one of the most important features isn’t working? That the enquiry form isn’t firing, or that there was a spelling mistake in your brand name?

So, before you launch, here are some tips to ensure that your website development goes off without a hitch and the whole team can have a little happy dance over the huge success of your project.

Here are some basic tips and processes to ensure you don’t spend 48 hours post launch fixing bugs when you should be jumping for joy instead. Here are our four website development tips to get it right the first time around:

1. Have a checklist

Whether you are the designer or developer of this website, you are the gatekeeper for defense against errors in this project. But of course, no one is perfect and its easy to simply forget to get something done and get swept up in all of your other tasks. So make sure you have a list of things to test thoroughly, on which platforms, and ensure the links work, the hosting is setup properly, and everything else that is crucial to that particular project.

2. Get people to check it over

Get as many people, whether they are friends, family, colleagues, or even strangers you meet on the train to look over the work and test it for you. Get them to use the website and complete a few tasks that a user would come to your website to do. This will not only help you to catch bugs early on but also to ensure that your design is easy to use and that users are finding the website easy to follow. Also consider hiring another designer or a professional tester to check it. This way, you can get valued feedback from people who know how to check for common bugs and take a look at things from a more scrutinizing perspective.

If you have room in your budget, also consider hiring a professional proofreader to ensure that all of the spelling and grammar is up to scratch and you can avoid dreaded typos in your work.

3. Take a well deserved break

Prior to launching your site, work on something else for a little while, and then come back to it and see it with fresh eyes. This will help you spot any mistakes that may be lurking right in front of your eyes!

4. Validate and Lint

You can also make use of services that can help you clean up/lint your code by highlighting errors in your code. Think of it like spellcheck for code. They aren’t foolproof, but they might help you realize an error before you go live.
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One of the most obvious and overlooked steps to higher conversion on ecommerce sites is improving the checkout page. By making it easier for your customers to pay, you will receive more payments. More payments= more profit. If you want customers to have the best purchasing experience, then follow these tips to set up a useful payment process on your ecommerce website!

1. Provide an array of payment methods

By accepting a range of payment methods, you will increase the amount of people who are able to shop with you, it’s as simple as that. As well as credit cards and paypal, you could also offer coupon options or giftcards. Take a look into what payment methods your target audience uses and integrate those methods into your checkout.

2. Allow guest checkout

Not much is more annoying to users than to have to go through 30 required fields when all they want to do is purchase their sneakers! Make it easy for them to purchase, deliver and great product and they will be more likely to return again.

3. Keep your design consistent

If you want to create brand awareness and develop a sense of security on your website for users, be sure that all of your webpages look like they fit in together, especially the checkout page. Keep it simple and ensure it looks trustworthy.

4. Don’t over clutter

Don’t give your users too many things to do as they may miss the one thing you NEED them to do, which is make the purchase. Don’t worry about getting them to watch a video, read a blog or sign up for an email newsletter at the checkout. Just simply focus on getting them to make the payment at this stage.

5. Place clear calls to action

Placing phrases like ‘continue shopping’ and ‘checkout’ in clear places will enable the user to easily know where they need to go and what they need to do to receive the items in their shopping cart.

We hope these simple tips will help you to set up the perfect checkout on your new ecommerce site, but if you’re not sure about copy or layout, you can always do an A/B test and see which works better for you.
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