The Keyword Opportunity Cube

That’s where I started to test the “personality” of my keywords using competition and search term exactitude (that’s AJ’s reversed Keyword Match Ratio).  What became apparent was that I could not identify the true personality of my keywords. One other important dimension was missing-- volume. I added it to the equasion. That's how a 2D personality test became a Keyword Opprotunity Cube.

It's great to see people like +Sergey Andrianov take the keyword match ratio to a new level. Even if you don't get the science here, the three dimension approach to creating different 'personalities' of keywords is really interesting.

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