SEOmoz, a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz”. SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name.
What do you think of this change?
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- Yup, SEO in itself won't work for Search anymore. Good change this.Feb 17, 2012
- Compartmentalization is not a good strategy...This change makes sense given the ongoing shift towards integrated social/seo/ux/ads strategies.
I've never been clear on what "moz" meant, though. And I wonder if this will hurt their SERP ranks for "seo" phrases....Feb 17, 2012
- Makes sense to me and I would always keep one brand rather than brand + multiple products. Freeing themselves from 'SEO' will not only keep up with the blurring of lines within that space but will also allow them to dive into other 'online marketing' areas.Feb 17, 2012
- Jun 21, 2012
- I personally think that SEO is TOO niche and with the proliferation of other online marketing channels its probably not the worst idea to diversify a bit.
I mean heck, even the USPS has a regional inbound marketing campaign that costs less than just about any online google based search marketing campaign.
Marketing is marketing and its better to be prolific than not so help me find 100 ways to get one customer and I'll use them all but if you want to stick with one way to get 100 then you should probably do some research to find out what most businesses are experiencing ala the Yellowpages.Oct 23, 2012
- SEOmoz is known for one of the best SEO communities and software. While other companies such as HubSpot and Raven Tools focus on the integration of tools, SEOmoz features have focused primarily on SEO with some other really good social media tools added on. If I want inbound marketing tips, I go to HubSpot. If I want SEO tips, I go to SEOmoz. (HubSpot's articles are good for all inbound, but I find their SEO articles not as innovative as SEOMoz's)
As long as that same focus to SEOmoz's core competency exists, I don't think it's a big deal. However, it would be a problem to try and be an expert in everything. A product that is marketed towards everybody, is a product for nobody.Dec 10, 2012