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AJ Kohn
62,491 followers -
SEO, Marketing, Product Strategist
SEO, Marketing, Product Strategist

62,491 followers
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The Tinderization of Mobile Search

Should Google’s AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.

Just some thoughts about the future of mobile search and how it could dramatically change in the course of the next few years.

#seo   #search   #mobile  

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Adwords Keyword Data Response Plan?

Wouldn't the best way for the SEO community to respond to Google's blatant extortion of small businesses by hiding keyword volume data for smaller advertisers be to do the following:

1) Create a new Adwords account
2) Have multiple SEO professionals contribute to funding the account
3) Run a campaign targeting keywords where Google currently buys terms and run competing ads that explain Google is being a dick.
4) Provide access to any and all people who want granular keyword data via MCC or whatever they're calling it these days.

It's probably a crazy bad idea but ... who knows?

cc: +Rand Fishkin +Eric Enge +Ian Lurie +Cyrus Shepard +Larry Kim 
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I did wake up in Puerto Vallarta.
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The RankBrain Survival Guide

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain.

My latest post addresses the shiny-new thing syndrome overtaking the SEO industry.

#seo  

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How Long Does Link Building Take to Influence Rankings?

It seems that each link has a small to medium effect initially, but that effect increases over time. If you add a lot of links at once, you're not only going to see faster results, you're going to see much bigger results over time.

I think this is an interesting piece despite the small sample size. My experience and general theory is that Google doesn't assign full value to new links, in part because so many disappear within a month's time.

So perhaps a new link is work 10% in month one but then gains weight the longer it is alive until it's passing the full value.

#seo  

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RIP Prince
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Biometric Feedback a Future Ranking Signal?

A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using machine learning, build a model based upon that satisfaction, raising or lowering search results for a query. This kind of reaction might be captured using a camera on a searcher’s phone to see their reaction to a search result, as depicted in the following screenshot from the patent:

I think this is possible but I think it might fall more under personalization than pure algorithm and it all might be done in the far future (i.e - 10 years from now.)

#seo  #2030

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Search Console API Updates

This. Is. Awesome.

#seo  
If you're using the Search Console API, here are some updates you'll like. :)

# Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters. Check out the "startRow" field documented in https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics  

# Crawl errors now include "linked from" information from the start. Check out urlCrawlErrorsSamples.list on https://developers.google.com/webmaster-tools/v3/urlcrawlerrorssamples

# Higher & clearer quotas. Like it so much that you just can't stop using it?  https://developers.google.com/webmaster-tools/v3/limits

I'd love to see what you make with the API -- feel free to drop a link to your tool or to a screenshot here. Are there big ideas you'd like to build that aren't possible with the current API? Let us know here too!
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Google Will Crawl and Use Image Title Attribute Tag

It does indeed appear that Googlebot-images reads and ranks img=”title:x” for the text in the img = “title:x” after all.

Very nice test here by +Dawn Anderson to show what is and isn't used by Google Images for ranking.

#seo  

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The Screaming Frog Log File Analyser

While crawling is a wonderful thing, analysing your log files directly from the server allows you to see exactly what the search engines have experienced, over a period of time.

The Screaming Frog Log File Analyser provides an overview of key data from a log file, and allows you to dig deeper.

This looks like it could be quite useful. #seo  
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