- PLS GO TO My G+ PROFILE: https://plus.google.com/u/0/+BLOchman/postsPublisher, 2002 - present
- pawfun.comFounder, 2007 - present
- whatsnextonline.comSVP Digital Comunications/Founder, 2012 - present
- AFS Intercultural Programs/ContractualSr Creative Technologist, 2012 - 2013
- Proof Integrated CommunicationsManaging Director of Emerging Media, 2010 - 2011
- whatsnextonline.comPresident/Founder, 1996 - 2010
Uniquely experienced, ROI-focused Google Plus coach, executive digital marketing communications & social media strategist
- INTEGRATED MARKETING SPECIALIST
- REVENUE PRODUCER
Leader with 15+ years of experience integrating successful, results-driven Internet marketing strategy with creative technology and social media.
B.L. Ochman has been creating high-yield, kick butt Internet and emerging media marketing strategy for Fortune 500 companies since 1995
Please follow me at my other G+ profile
I help companies integrate social marketing strategy into data-driven, ROI-based communications in order to engage their audience and increase their sales.
Recent accomplishments include:
- GooglePlus coach
- CEO Maximum-Plus Workshops for Google+ Success
- Strategy for re-branding of Mrs. Fields Cookies.
- Producer of web content, date-driven social media campaigns, corporate blogs for Fortune 500 companies including Meijer, Stacks & Stacks, Simon & Schuster, American Greetings
- Leading a team creating a global online and mobile community for non-profit AFS Intercultural Services. the world's largest foreign exchange program for high school students.
- Creator "Sightings, a Facebook social game I created for Transitions Lenses
- Chief architect of a specialized social influence measurement and analysis platform in use by Light Squared, Transitions Lenses, Avon and other major corporations
- Lead the creative team of whatsnextonline.com, blog at What's Next Blog (an AdAge Power 150 blog
- SVP Digital/Co-Founder Pawfun.com - where pet lovers can create and send free ecards using their favorite pet photos
- Contributor to AdAge Digital Next http://adage.com/digitalnext, Social Media Today and many others
- Publisher, Ethics Crisis - where you can anonymously confess the most unethical thing you ever did in business and readers can vote on how bad they think it was
- Internet marketing strategy, with emphasis on emerging media
- experiential marketing campaigns ranging from Facebook games to online contests to community creation
- digital reputation management
- social media research to determine who is influencing your brand
- C-suite and corporate coaching and social media strategy
- proven record in high-yield blog advertising campaigns
As a leader in social media marketing, I created the renowned, precedent-setting Up Your Budget Treasure Hunt for Cendant.
This 4-week, 16-city search for $160K in cash was the first-ever entirely blog-based viral marketing campaign, promoted exclusively through blogger outreach and blog advertising.
In only 4 weeks, it generated a million unique visits, over 10 million page views, and more than 300 online and offline stories – for less than the cost of a 30-second national ad on network TV.
I conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, http://www.cluttercontrolfreak.com for Stacks and Stacks http://www.stacksandstacks.com a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the blog was recently voted one of the Top 10 Business Blogs.
My articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications.
Before turning my talent to the Internet in 1995, I ran an award-winning New York PR firm that grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more.
- Pls follow me at https://plus.google.com/u/0/+BLOchman - NOT hereJournalism, 1973 - 1977
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