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Springfield Printing Corp.
Springfield Printing Corp.'s posts

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We’re so happy to be printing in the craft beer capital of the world. Click the link below to read a bit more about what makes #Vermont #beer such a hot commodity:

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Trees produce fruits, nuts, seeds, leaves, bark, and sap for human consumption. Would you like to live in a world with essentially no fruit?

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Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful.

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Have you ever thought about sending out a free calendar to your customers?

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Did you know that color improves readership by as much at 40%, color increases retention by about 18%, color increases the tendency to act by about 26%, and color generates 33% more responses?

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There are two sides to every story, right?

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6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers are not as low as predicted. In fact, the latest direct mail statistics are rather encouraging.

Thanks to innovations in design, production and data management, marketers are much closer to bringing those numbers back up to where they used to be. That is, if they play the game right. Here are six ways to improve your direct-mail marketing return on investment.

Know your audience

In marketing, both inbound and outbound marketing, knowing your intended target audience is hugely important. An effective direct-mail campaign begins with your target audience. As a marketing professional, you need to know your target’s needs and how you establish a connection with them.

Make your content pop

While making your content personable, you also need to have clear and entertaining messages. Your main goal is to show your prospects how and why your services or products can benefit them.

Comply with postal regulations

There are several important factors to consider while designing your piece. First, in order to get the best postage rates, make sure you are leaving plenty of room in your design to allow for the address and the barcode. Then, there is thickness. The USPS postcard requirements state that postcards must be at least .007” or thicker. Letters cannot be more than ¼” thick, and folded self-mailers must be on 70# text or thicker. If you do not follow these guidelines, your postage is going to cost you a lot more money than it should be. And while this could be beneficial to USPS’ wallet, it won’t be to yours.

Choose your colors wisely

The colors you choose to use on your mailer will set the mood for the piece. Colors have varying subconscious effects on people, and it is important that you choose wisely. Red, for example commands attention, while blue inspires confidence. Green can be connected to money, the environment, healing, and tranquility.

Respect technology

With all the improvements happening with mobile phones, the internet, and video-based communication, it is important that your direct-mail be technology friendly. While we are sticking to the basics by using snail mail, it is suggested that you make your mailers web-compatible. By including a simple QR (quick response) code, you are reinforcing your email and social media campaigns, through direct-mail.

Direct-mail can come in all shapes, sizes, and formats

The key in selecting which format will work best for your mailer is knowing your audience, how much mail they may receive on a daily basis, and what message you are trying to send. Your goal should be to be creative and to grab your audience’s attention. You don’t have to stick with a 2-dimensional design. Feel free to experiment with shapes, layers, and pieces. Test your materials, measure their strengths and weaknesses, and track your results. Check out Urban River for some great, creative direct-mail examples:

Direct-mail is a critical component of contemporary cross-media marketing campaigns. If you design your direct-mail with the goal of getting noticed, and integrating the messaging with your other cross-media platforms, you will begin to close the loop on your lead conversion cycles.

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While it sounds like something from a science fiction novel, augmented reality or AR is an already-active technology that seems destined to grow ubiquitous with time.

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Why print?

Savvy marketers know that there is power in print. A printed message is lasting, tactile, beautiful, and effective. Long after the file has been deleted, your printed collateral will be there for repeated impressions.

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Is There a Difference in Reading Comprehension?

Is there a difference between reading words typed on a screen and those on a printed page, beyond the disparity in material form? If so, how does this affect the way our brains process the information we read? Surprisingly, these are not new questions, though they are more relevant than ever as technology allows us more and more options with which to consume books, newspapers, and magazines. In fact, more than a hundred...   read the rest of our blog
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