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Jared Spool
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Jared Spool

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UI18: In-depth, full-day workshops on critical UX topics, like microinteractions, designing with scenarios, Lean UX, and starting your organization's research efforts. Innovate through design.

It'll be great to see you there!
#UX   #Innovation   #LeanUX   #Microinteractions   #UserResearch  
Photo of. Stephen Anderson. Displaying Data in Digestible Ways. 8:30 am – 5:30 pm. A good experience is about more than access to information. We should design information in a way that helps people understand and make informed decisions. Mine, prioritize, and display diverse kinds of data ...
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I wish i could come. I am sure this is an amazing conference. 
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Jared Spool

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If you want to become a great user experience designer:

Start making stuff. 

Start by mimicking things you like. 

Then mimic things you don't like, but other people seem to. 

Then take those things apart and find out what works and what doesn't.

Learn to see the little details — the things nobody else sees.

Take an idea and add your own spin to it — make it yours.

Then ask other designers for feedback. And listen to what they say.

Finally, teach someone else what you've learned, because you learn the most when you teach someone else.
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+Nishi Singh make a simple webpage to start with.
Then look at it from the perspective of a user - do you like it ? How can it make more sense and how can you improve it.
Keep that in a loop & you'll become one :)
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New Post: KPIs are Metrics, but Not All Metrics are KPIs. •
http://www.uie.com/brainsparks/2012/10/05/kpis-are-metrics-but-not-all-metrics-are-kpis/
“What are some good KPIs I should use to measure our UX?” This is a question that comes in quite frequently and, at its heart, it shows that they are confused about what a KPI is. A KPI is a Key Perfo...
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I'm looking for people who work in Boston area tech start-ups of all sorts who are regular readers of various media about start-ups, innovation, and business news and stories about all things related. Nerds, geeks, founders, engineers, developers -- we want to meet them all. For a usability study. 

Each session is 1 hour with each person (these are individual sessions, not a focus group). Each person will receive a $100 gift card for participating. The sessions are on June 20 and 21 in a lab near UMass - or from your desk! Session times are flexible. 

Know people at startups or incubators who might like to participate? Please let me know asap.
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New UIE Post: Campaigns Are Where Conversion Rates Shine – Moving Beyond Conversion Rates, Part 4
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Avoid Ratios As Metrics - Moving Beyond Conversion Rates, Part 1

I've written the first of a multi-part series on why conversion rates make for poor UX metrics and what you can do about it. Here's the first installment. What do you think?
Immediately, I received several responses, all of them showing the common misunderstandings that people have about conversion rates. The conversion rate has become a standard metric for many online bu...
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Jared Spool

Discussion  - 
 
If you want to become a great user experience designer:

Start making stuff. 

Start by mimicking things you like. 

Then mimic things you don't like, but other people seem to. 

Then take those things apart and find out what works and what doesn't.

Learn to see the little details — the things nobody else sees.

Take an idea and add your own spin to it — make it yours.

Then ask other designers for feedback. And listen to what they say.

Finally, teach someone else what you've learned, because you learn the most when you teach someone else.
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I am currently also using Illustrator. But I still wanna look for other tools
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Working on something really cool & need your help

Hey there,

I'm hoping you can help me find an awesome back-end web developer who is ready for major job upgrade. 

This coming year, we're rolling out some enhanced new services. We've been paying top contractors to build it for us, but now we're ready to bring the development in-house. 

The assignments are pretty sweet. Lots of good tech challenges and complete ownership of the work. 

If you know someone who you think could be up to this challenge, have them check out the sweet ad at the bottom of this message.  (You might want to check it out too. We think it's pretty cool -- not your average job ad.)

I'd love any help you can give me on this. We've got this one position open and we need to get it right.

Thanks for your help,

Jared

- o - o - o -

Are you UIE’s newest Back-end Web Developer?

Fast Forward One Year…

We’d like to thank you for your fantastic job of building and maintaining the business-critical server functionality that keeps User Interface Engineering running. Your hard work has driven our revenue to new levels, increased our productivity, and helped us enter new markets that we only dreamed of before you arrived.

We’re amazed at how adeptly you jumped in and took over the back-end work for the biggest development project UIE has ever tackled: our new seminar subscription service. You jumped right into our migration to ExpressionEngine and were instrumental in its launch.

We didn’t think anyone could learn about the nuts and bolts of our new implementation as fast as you picked it up, and then you dazzled us with the ways you found to make it even better. While the team we’ve assembled to do this is one of the best in the business, your contributions immediately shined, helping us get the service into Beta and then launched just a few months later. You kept on top of the launch issues and made the experience smooth for all of our new customers.

You produced a fabulously thorough initial review of our existing back-end server infrastructure, pointing out critical issues we never thought about. Your creative solutions for those issues took immediate effect and everything is running so much better. We loved how you worked with our team to evolve our development workflow process, enhancing our Git setup and our archiving system.

You took the e-commerce platform we’ve built for our new subscription service and extended it to all of our other UIE products and services. Now, we’re tracking all of our sales activity through a single interface. This greatly simplified our back-office operations and dramatically improved the customer’s user experience. The cost savings and increased revenue that came from that hard work was totally worthwhile.

We also loved how you helped migrate the hundreds of articles, blog posts, and podcasts found on UIE.com into our new ExpressionEngine platform. You worked with some of the industry’s best designers to create a great look and feel for all this content. This made it substantially easier for our customers to find and take advantage of all that wisdom UIE’s been publishing for 20 years.

Everyone in the company would like to thank you for your dedication. We can’t wait until next year.

Now Back To Today…

If you’d like this to be your story, send us your resume with a half-page write-up of your most significant back-end development accomplishment. While we’re less concerned with your skills and qualifications, we won’t compromise on your ability to deliver team results. We’ll be back to you in 24 hours if you have what it takes to achieve something special.

You might even want to check out our web site—www.uie.com—for some insight into what we’re doing. We think you’ll be excited by where we are today and the challenge to get us where we’re going.

You will work in our North Andover offices. (Sorry, we don’t hire remote employees.) We’ll provide all the equipment you need, including Apple hardware and Mac software to bring out the best in your talents and skills.

Send your resume and write-up to: BackEndDevJob@uie.com
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I know someone! +Julien Loutre 
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Where do you put your passions? Are they in learning and exploring design? Do you get too tied to the work you’ve produced and the ideas you’ve thought of?
Recently, we've interviewed dozens of design managers about what separates out their best designers from the rest. One of the consistent answers we've gotten is “The best designers are passionate abou...
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UIE is hiring an Amazing Business Intern for the summer. Paid!
We're looking for an amazing Business Intern for a paid, 4-month internship. Fast Forward Four Months… We'd like to thank you for doing a fantastic job as our 2012 Summer Business Intern. You ...
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Yah, it's a trick we stole from hiring guru Lou Adler. Works great. We get lots of positive response for it. All of our positions descriptions start with the future.
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Not All Users Make Great Customers – Moving Beyond Conversion Rates, Part 2

Continuing on why conversion rates can be harmful to site design.
A few years back, the executives at the electronics retailer Best Buy made a hard decision. They decided to become less attractive to a large group of their customers. These customers were frequent pu...
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Love this mini case study from +Jared Spool about critique and how language combined with experimentation, evaluation and open discourse is what criticism is all about.

Thanx for sharing this nice articulation.
I’ve been fascinated by critique lately. It’s a fabulous tool to help the entire team – designers and non-designers alike – learn more about what makes great design great. I’ve learned that you can tell that a team is taking advantage of well-done critiques by the new, personalized language they are now sporting. They have a set of terms and phrases that only have meaning to them, but the meaning is deep and thoughtful. I saw an example of this f...
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