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Kami Huyse
Works at Zoetica Media
Attended George Mason University
Lives in Houston, Texas
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Kami Huyse

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Excited about our talk with Laura R Nathan-Garner from MD Anderson tomorrow talking about Social Advertising. #SMBHOU  You can join us live at 8:30am CDT or watch the replay later.
 
With recent changes to the Facebook algorithm putting even more pressure on brands to pay to get their content seen and Twitter and other platforms moving in this direction, understanding how to maximize social advertising is fast becoming a non-negotiable skill. 

We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.

Here are just a few things we will discuss:

Why your brand should consider social advertising and how to determine on which platforms you need to advertise 

How to define your goals and target the ideal audience for your ad campaign 

Effective targeting and best advertising practices

Why successful advertising starts with great content

How to get a lot out of social advertising with a small budget 

How to convince your company’s leaders to provide the financial resources to support social advertising

SPEAKER

Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer Center

Laura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.

Personal Twitter:@lnathan
Work Twitter:@mdandersonnews
Facebook Page (MD Anderson): facebook.com/mdanderson
Instagram: MDAndersonCancerCenter
LinkedIn: https://www.linkedin.com/company/md-anderson-cancer-center
Pinterest: MDAndersonCC
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
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Making Social Advertising Work for Your Business
Fri, June 12, 9:30 AM
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The Hispanic population is the largest and youngest minority group in the U.S., accounting for 17 percent of the total population, with an estimated purchasing power of $1.5 trillion. One in 6 Americans is now Hispanic, and 1 in 5 teens is of Hispanic descent, with a population increase expected to rise to 132.8 million by 2050. For brands and marketers, understanding Hispanic consumers is now more important than ever. 

A leader in state-of-the-art communications, entertainment services, and amazing innovations like connected cars and devices for homes, offices and points in between, AT&T is also an innovator in Hispanic marketing. During this month’s conversation, Cristina Gamboa will share with us her unique insights on AT&T Hispanic marketing efforts.  

Key Takeaways: 

1) Learn why understanding consumers is a critical part of Hispanic marketing 

2) Hear how research and segmentation can help discover key insights about your consumers 

3) How AT&T is leveraging research and key findings across its overall marketing efforts 

4) Case studies that describe how technology and social media fit into overall business objectives 

5) How influencers are helping to connect with targeted segments  

SPEAKER

Cristina Garcia Gamboa is Director of Hispanic Marketing & Advertising for AT&T’s Hispanic Home Solutions program. She oversees an integrated approach that revolves around the customer; gathering customer insights, then defining the strategy and execution of many programs across all tactics. Her campaigns span across TV, Radio, Print, Direct Mail, SEM, SEO, Mobile, Social Media, E-commerce, database marketing, retail promotions, website management and PR. 

AT&T on Twitter: https://twitter.com/attlatino 
AT&T on Facebook: https://www.facebook.com/attlatino  
AT&T on YouTube: https://www.youtube.com/user/attlatino
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
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Hispanic Marketing: Facilitating Cultural Exchange via Social Media
Fri, May 8, 9:30 AM
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Great presentation and conversation! Thanks for putting this together. 
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It should be interesting to see how this plays out over the next few months.
Company will push Google+ photos to its storage product, but still remains mum about plans for its social network.
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Google is Indexing Twitter and Google+ Now

Some great tips on how to take advantage of the fact that Google is indexing Twitter again.

---

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Hi Navino, I trust you are having fun with this.
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>> Listen Live on Friday or Play Back Later

Instagram has 200 million monthly active users who post 60 million photos and videos per day, which garner 1.6 billion likes per day. It stands to reason that individuals and brands want a piece of that action. Even behemoth Facebook saw the potential and acquired Instagram back in April of 2012, for $1 billion, when it only had just shy of 50 million users.

But Instagram isn't like Facebook, Twitter and other networks at all. What are the best practices to be successful on Instagram? Our speakers this month are reporters that cover beats such as music and fashion. These niche interests are using Instagram in full force. They will share what they have seen and covered using Instagram, and give insights into some of the best practices on the platform. Some of the questions we will discuss include: 

- How is Instagram different than Facebook and Twitter? 
- How do you see companies using Instagram (the good, the bad and the ugly?)
- Is Instagram video catching on? How does it compare to Vine in popularity?
- Who are the local Instagrammers that we should be following? How about nationally?
- How is the hashtag used differently in Instagram than on other platforms?
- Do you have any tools that you recommend using to manage Instagram?
- How are media organizations using Instagram?

SPEAKERS

Joey Guerra, Houston Chronicle

Joey Guerra is a music critic and pop-culture writer for the Houston Chronicle. He is a prolific writer, covering the major genres, the Houston/Texas music scene and various aspects of pop-culture and TV. He has reviewed way too many RodeoHouston shows and is also a weekly American Idol correspondent for KRIV FOX 26 news. He is active on Twitter/Facebook/Vine/Tumblr/Instagram/SnapChat, incited a tweet tirade from Blake Shelton and was one of the first Chronicle writers to have a regular online blog, to podcast and to work with video. He is director of the Pride SuperStar singing competition, now in its seventh year; has put together various local music events; executive-produced the "Houston Hearts Haiti" benefit CD; and has been voted Favorite Blogger/Tweeter/Writer by various magazines.

Chronicle: http://www.houstonchronicle.com/author/joey-guerra/
Twitter: https://twitter.com/joeyguerra
Instagram: http://instagram.com/joeyguerra
Facebook: http://www.facebook.com/joeyguerra

Joy Sewing, Fashion & Beauty Editor, Houston Chronicle

Before she could even write her name as young girl, Joy Sewing knew she would become a journalist. She currently is the Houston Chronicle's fashion and beauty editor, ShopGirl blogger and FitGirl columnist. An award-winning journalist, Joy has worked for the Kansas City Star, the New York Post and has written for Money, People, Vibe, Shape, Time, Town & Country and other magazines. She has interviewed hundreds of famous faces, from Oscar de la Renta to Houston’s own Beyoncé Knowles and is a regular style commentator and speaker at area style events. 

Chronicle: http://www.houstonchronicle.com/author/joy-sewing/
Twitter: https://twitter.com/joysewing
Instagram: http://instagram.com/Joysewing
Facebook: http://www.facebook.com/joysewing
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
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Preview
Live
Building Value with Instagram
Fri, February 13, 9:30 AM
Hangouts On Air - Broadcast for free

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I am getting a "private video" notification. How can I see the edited version?
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Kami Huyse

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When it comes to Facebook, one thing that you can count on is that things will change. Here are the four things you need to know about Facebook to start off 2015.
A deep dive into the most important changes for Facebook in 2015. Get up to speed fast.
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Making Me Crazy

My daughter knows more about coding than my son, by far.
The 2010 book Barbie: I Can Be a Computer Engineer was highly criticized this week; it shows Barbie designing a game, but relying on male friends to code it for her. So the Internet set out to fix it.
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Kami Huyse

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With recent changes to the Facebook algorithm putting even more pressure on brands to pay to get their content seen and Twitter and other platforms moving in this direction, understanding how to maximize social advertising is fast becoming a non-negotiable skill. 

We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.

Here are just a few things we will discuss:

Why your brand should consider social advertising and how to determine on which platforms you need to advertise 

How to define your goals and target the ideal audience for your ad campaign 

Effective targeting and best advertising practices

Why successful advertising starts with great content

How to get a lot out of social advertising with a small budget 

How to convince your company’s leaders to provide the financial resources to support social advertising

SPEAKER

Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer Center

Laura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.

Personal Twitter:@lnathan
Work Twitter:@mdandersonnews
Facebook Page (MD Anderson): facebook.com/mdanderson
Instagram: MDAndersonCancerCenter
LinkedIn: https://www.linkedin.com/company/md-anderson-cancer-center
Pinterest: MDAndersonCC
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
Q&A
Preview
Live
Making Social Advertising Work for Your Business
Fri, June 12, 9:30 AM
Hangouts On Air - Broadcast for free

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Really enjoyed hearing all the insight Laura gave regarding advertising content on social media. As a Social Media Specialist, I can completely relate to the obstacles of trying to persuade higher management of the benefits of social media/advertisement when it's considered "new" or insignificant to those who don't personally use it which influences your budget. Thanks for giving me more ammunition to take back to my company! Greatly appreciate it!
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While companies should build their own social media presence and relationships, they also can work with established events, influencers and complimentary brands to make a bigger impact. In addition to having its own strong social media channels, Kroger works with influencers and sponsors to build loyalty with its customers. We will talk with the Public Relations manager for Kroger for Texas/Houston (how can I refer to you Kristal) and the co-creator of the Houston Bloggers group and the Blog Elevated conference.
• Some of the things we will discuss include:
• How to partner with others in social media 
• The benefit of sponsorships and how to find the right one
• Working through issues in a corporate environments
• Making a national brand feel local in social media
• Measuring success in social media

SPEAKERS
Kristal Howard is an award-winning PR & corporate communications professional offering writing, editing, publicity, social media, marketing, reputation management, branding, sports partnership, community relations and event planning expertise along with proficiency in agency, freelance and corporate settings.

She discovered PR during her communication studies at the University of Houston. She’s been in the industry since 2005. 

Presently, she’s contributing her talents to Kroger, a Fortune 50 company. She’s recognized by PR News as one of the “Top 30 under 30” in the field. Progressive Grocer also recently named her one of the Top Women in Grocery−one of the food industry’s highest honors. She was recognized in the “Rising Star” category for her innovativeness, passion, dedication and leadership. 

In 2013, she was invited by the vice president of public affairs to participate in The Kroger Co. Social Media Core Team. She was one of five among 325,000 employees invited to participate.

When she steps away from the office, she spends time as a career development speaker, volunteer with Dress for Success and youth mentor with Big Brothers Big Sisters. 

Personal Twitter:@kristalhoward
Personal LinkedIn: www.linkedin.com/in/kristalhoward 
Company Twitter:@Kroger 
Company Instagram:@KrogerCo 
Company Facebook: www.facebook.com/Kroger 

Lisa Stauber
Lisa Stauber is the founder (co-founder) of Blog Elevated, a conference that brings local and national brands together for real conversation. We want to connect bloggers and brands to move beyond swag and really work together.
She created the HoustonBloggers to provide a place for local bloggers to create personal relationships and to provide continuing education for website owners. Personal connections, support, and encouragement are the cornerstones of HBC. 
She is also created Shiny Things Media to connect brands and new media influencers, collaborate on projects and facilitate relationships between companies, bloggers, and social media professionals. 

Blog: http://www.milehimama.com
Personal Twitter:@lisa_stauber
Conference Twitter:@BlogElevated
Personal LinkedIn: https://www.linkedin.com/pub/lisa-stauber/33/142/b14
Instagram:@BlogElevated
Company Facebook: https://www.facebook.com/BlogElevated
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
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Leveraging Social Media Alliances
Fri, April 10, 9:30 AM
Hangouts On Air - Broadcast for free

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I'm thinking it should just start automatically...I'm hoping? 
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Storytelling is so important to gaining support in a nonprofit environment.
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Hi
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+Danny Brown I have always loved that you are true to your convictions. I have seen this in action both publicly and privately. Excellent synopsis of what has worked for you.
If you can see where you’re going right, and learn to notice where you’re going wrong, it’s a lot easier to take the steps needed to meet your own success metrics, whatever they may look like.
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wgbwy klhu
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There is a lot of talk about online communities in social networking circles, but very few people and companies are building these online communities effectively. This month, we will be discussing how to build a strong online community that allows everyone to grow and succeed. Our conversation this month is with Amy Robinette who has built a dynamic Facebook community that meets and networks both online and offline in Houston. We will discuss what she has learned over the last year in the trenches of community building. Please come armed with lot of questions and your own experiences with community building. Let’s start off 2015 with some major learning.

We will discuss:
• What makes an online community grow exponentially?
• What are the biggest pitfalls when building an online community?
• How can you monetize an online community?
• Why is Facebook the best platform to build an online community?
• How do you build your email list?
• What are the benefits of meeting in person as well as online? 
• What are the drawbacks to live meetings?

If you have any other thoughts and questions, please add them to the comments.

SPEAKER

Amy Robinette is the founder and president of The Gold Buying Girl, a Houston-based company she started in 2008 with only $500. Last year The Gold Buying Girl bought more than $15 million worth of gold. The company works with women to make buying and selling their discarded jewelry more accessible.

As her business grew on referrals from woman to woman, she started to recognize how women naturally wanted to help each other. In 2014, she created a networking Facebook page to tap into this sharing spirit. “Women Helping Women 2 Network” (#WHW2N”) is a platform created so female entrepreneurs can connect with one another, network, succeed, and thrive in a business world that oftentimes encourages the growth and success of men more than women. The community has grew to nearly 3,000 members in less than six months. The community is designed to connect women in Houston and provide resources and includes meetups across the city. She is now converting the Facebook page into a paying membership with added value for its members. Before she started either of these two ventures she had a successful career in the personnel industry working for national firms and also founding her own company Staffing Strategies.

Contact Info
Twitter: https://twitter.com/goldbuyinggirl
Facebook: https://www.facebook.com/groups/642299972525208/
Website: http://whw2n.com
Website: http://www.goldbuyinggirl.com
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
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Building a Dynamic Online Community
Fri, January 9, 9:30 AM
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It was a really great speaker. I got on a little late, so didn't catch her name, but enjoyed the feed! 
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Education
  • George Mason University
Basic Information
Gender
Female
Other names
Kami Watson
Story
Tagline
Connector...Mom...Cofounder of Zoetica
Introduction

Kami Watson Huyse, APR, CEO of Zoetica, a digital communication and strategy agency that serves nonprofits and companies looking to make a difference

She is the author of the blog Zoetica Talks, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. You can read more about her speaking here.

A 20-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She has been named PR Professional of the Year in San Antonio,  was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, and was named one of AG Beat's Top 50 Influencers.

Kami served as a 2010-11 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She co-founded and administers Social Media Breakfast of Houston

Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style.  

She can be found on Twitter, LinkedIn, Facebook.

Bragging rights
Have three kids under age 10
Work
Occupation
Public Relations
Skills
communication and social media strategy, social media and measurement training, implementation support, communication and social media measurement, influencer and blogger relations, online crisis management
Employment
  • Zoetica Media
    CoFounder, 2010 - present
  • My PR Pro, America's Charities, Manufactured Housing Instiute
    Owner, 2002 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, Texas
Previously
Englewood, Colo. - Washington, D.C.
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