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Kami Huyse
Works at Zoetica Media
Attended George Mason University
Lives in Houston, Texas
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You can Watch this Event Live Online as Well >>> http://zoeticamedia.com/smbhoulivestream

Hosting an event can be a great way for brands and organizations to connect with influencers, raise awareness about a product, service or cause and build awareness. But there is often a gap in expectations between what a brand hopes to get from these events and what an influencer can deliver. Often, organizations don’t understand what influencers need to be able to effectively share events and products on social media. So, brands walk away from the experience without getting the social media response they expected and assume that an influencer strategy “doesn’t work.” Collaborating with influencers can be very effective, but it requires all the right ingredients. The panelists will share solutions for bridging the gap between what brands provide and what bloggers and influencers need including:

1. What to do before the event: how to choose and invite bloggers, compensation models, and setting expectations
2. What influencers need during the event: Setting the stage (literally) for success, making your event shareable, how to work with influencers at the event, who should be at the event
3. What to do after the event: sharing the influencers content on your own channels, following up and building a long-term relationship that will pay off in dividends

PANELISTS

Sarah Shah, Image Expert, Author and Speaker

Sarah Shah began using her blog and social media to provide resources for her image and media clients, share her TV appearances and highlight her services.
Overtime, her social media took on a life of it’s own. Brands invite her share their fashion shows, events, products and services on her social media channels. Her following is smaller, but very engaged. Sarah has appeared on TV more than 90 times, has over 100,000 views on YouTube and a Klout Score of 65+.
Twitter:@SarahShah
Blog: SarahShah.com/blog
Youtube, Instagram, Snapchat and Facebook:@SarahShahTV

Jaclyn Kent - Blogger experienced in PR Partnerships

Jaclyn wears many hats and not all of them are stylish. She is in a small corner of the internet that combines fashion and motherhood. Jaclyn had partnered with brands like Shoe Carnival, Elaine Turner, and Francesca's. She has also hosted events with Peska Seafood Culture, Hotel Sorella and Kendra Scott both through corporate contacts and PR contacts.

Blog: BeautyAndTheBinky.com
Facebook/instagram @BeautyAndTheBinky
Twitter/Pinterest:@BeautyAndBinky
#BeautyAndTheBinkyBash

Allie Danziger, President and Founder, Integrate Agency

Don't let her 5-foot tall frame fool you; Allie is driven, full of spunk, creativity and drive. Fueled by Diet Dr. Pepper and a daily minimum of three cups of coffee, this thriving entrepreneur is dedicated to surpassing expectations and developing strong client, media, employee and community relationships. Leading the team through booming success over the past 7 years, Allie is creating quite a niche in the PR industry with uniquely "integrated" campaigns that capture people's attention.

Allie started Integrate to help brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her experience, network and management skills cultivate the top PR, marketing and social media professionals in the industry who, under her leadership, consistently deliver the best results for clients across a wide-range of industries.

Allie's well-connected finger is constantly checking the pulse of today's fast-paced social media and digital worlds, always searching for the next big thing that can help clients' businesses flourish. She is a recognized speaker in the industry, delivering her insight and unique perspectives to audiences across the nation.

Integrate PR’s Profile
Twitter: https://twitter.com/integrateteam
LinkedIn: https://www.linkedin.com/company/integratepr
Facebook: https://www.facebook.com/IntegrateTeam/
Instagram: https://www.instagram.com/integrateteam/
Snapchat:@IntegrateTeam
Website: http://integrateagency.com/

Allie’s Profile:
https://www.linkedin.com/in/alliedanziger
https://www.instagram.com/alliedanziger/
https://www.facebook.com/AllieDanziger
Snapchat:@AllieDanziger
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How to Get Results From Influencer Events
Fri, August 12, 9:30 AM
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The SMBHOU Aftershow
Fri, July 8, 8:00 PM

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Just Testing Some New Mics I Just Bought
Fri, July 8, 8:00 PM
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It’s difficult to talk about politics, even when you’re advocating for equal rights, open data, or sending kids to college. With the presidential election news cycle in full swing, it has become even harder to talk about policy and government in the public square, especially in social media. In these troubling times, how can organizations get the word out about important initiatives and causes without huge backlash online and beyond/

Join this month’s panel to hear about their experience working with the public sector, and learn new ways you can make a meaningful contribution without getting dragged into the political fray. Learn how social media fits into this and how individuals, non-governmental companies and organizations fit into the puzzle. We all have a role to play in the public square.

In this discussion our panelists will talk about:

• How to talk about important social issues online in a non-politicized way
• Using social media for advocacy and change
• Why companies should consider adopting a cause-related brand strategy
• When it makes sense to form strategic partnerships between companies, nonprofits and government
• How to deal with online backlash, when it occurs, and make advocates out of enemies

SPEAKERS
Jeff Reichman - January Advisors, Sketch City
Jeff Reichman is the founder of January Advisors, a technology consulting firm, and Sketch City, a nonprofit community of tech and data advocates. One of the main areas of his work is open data and government transparency at the municipal level. Jeff also sits on the board of the League of Women Voters of the Houston Area, where he leads projects related to voter issues and advocacy. His work has been honored by the Houston Business Journal and the White House, among others.
Twitter: https://twitter.com/fileunderjeff
LinkedIn: https://www.linkedin.com/in/jeffreichman
Website: http://januaryadvisors.com

Chris Valdez - Primer Grey, Project 1550
After spending most of this century on the agency front or client-side as Community and Search manager for a Texas Fortune 500 technology manufacturer, Chris counts among his achievements six ADDYs for his work as a copywriter and art director. In his previous lives, Chris has worked with brands such as Bacardi USA, American Heart Association, Dell and ConAgra Foods. Today he handles strategy and creative direction at Houston-based Primer Grey, a digital marketing and web design agency. He’s a fan of dive bars, fine restaurants and Third World countries, and when not working can usually be found in any of these places. He currently serves on the boards of two Houston non-profit, C2 Creative and the Hispanic Family Initiative, and is an active court-appointed advocate in Harris County with Child Advocates, Inc.

Twitter: https://twitter.com/thewhether
LinkedIn: https://www.linkedin.com/in/chrisivaldez
Website: https://thisispg.com/

Aimee Woodall - The Black Sheep Agency, Better Make Room
People builder, dot connector and big yesser of life, Aimee is the person that skes “what if” and “why not” and is ever-tuned into the undercurrent that boldly gets clients to the next level. She is the founder of the Black Sheep Agency, a cause-driven brand strategy firm that works with companies who balance purpose with profit. They work exclusively with nonprofits, civic organizations and for-profit companies that prioritize social responsibility. They are working with FLOTUS to change the conversation about life after high school for Generation Z through the #BetterMakeRoom campaign and serving as a member of the Creative Alliance, a collective of top creative agencies that support social good initiatives on behalf of Civic Nation, a non-partisan, non-profit organization that brings together public and private stakeholders to run campaigns dedicated to increasing civic engagement and community organizing.

Twitter: https://twitter.com/aimeewoodall
LinkedIn: https://www.linkedin.com/in/aimeewoodall
Website: http://theblacksheepagency.com/
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Taking the Politics Out of Social Issues in Social Media
Fri, June 10, 9:30 AM
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With more than 400 million stories created every day, SnapChat is hot, hot, hot with the young demographic. 71% are under 34 and 45% are between the ages 18-24. Users are mostly female, a whopping 70%.

If you don’t know the difference between a SnapChat story and a filter, this Social Media Breakfast event is for you. Learn why you should. At 9,000 snaps per second and 8 billion daily video views, SnapChat is a huge opportunity for marketers that understand how to create effective content for the platform and its users.

During this session we will discuss:

• How to find and work with SnapChat influencers
• How to create geo filters on SnapChat
• Why SnapChat Stories are the new TV
• How to effectively use SnapChat for business
• How to cross promote SnapChat to other channels

SPEAKERS

Timur Daudpota 

Timur Daudpota is the Co-founder and Head of Product at Blurbiz. Blurbiz is a scalable, cloud-based platform that enables media companies and content rights holders to instantly create, distribute and monetize vertical video clips on Snapchat. 

He is the winner of 2014 SXSW Startup Challenge hosted by Gary Vaynerchuck for his startup Kandy Kruisers. His team beat several high-profile startups by involving celebrities and creating high profile awareness with the judges. He Co-founded 3rd Largest Social Media Touring company. His start-up was the only non-tech company to get accepted into a Tech Incubator. 
He has been featured on TEDx Talk, lead a $1 million fund, and has been featured in numerous magazines.

Twitter:@TimurDaudpota 
Snapchat: Smtd90 
Instagram: TimurDaudpota

Hamza Amir

Hamza Amir established himself as one of the premiere resource for agencies, MCN's and brands to work with Gen-Z social media's influencers. He managed some of the most influential Online influencers, such as "Alex from Target," and Kenny Holland. He helped to facilitate the 2015 Radio Disney Music Awards as well as multiple brand activation events.

Twitter:@hamza3amir 
Snapchat: hamza3amir 
Instagram: hamza3amir
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SnapChat for Marketers
Fri, April 8, 9:30 AM
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Love the questions. I will pose them to Timur and Hamza on Snapchat and get their answers for you.
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I find myself agreeing with a lot of what Einstein said
 
I really like the thought leadership technique of quoting prominent luminaries in your speeches and posts. Well, here are 140 from the great Albeit Einstein. Read all 140 at http://aha.pub/theworldasiseeit

The World as I See It is a book by Albert Einstein published in 1949. Composed of assorted articles, addresses, letters, interviews, and pronouncements published before 1935, it includes Einstein's opinions on the meaning of life, ethics, science, society, religion, and politics.
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Looking forward to interviewing +Eric T. Tung and +Mac Guidera this morning about how to get the most out of collaboating with your team on social media.
 
ARE YOU IN HOUSTON? ATTEND LIVE https://www.facebook.com/events/112230442496818/


Social media isn’t just for marketing. Research says that 47% of HR professionals said that employee engagement is the most important challenge at their organization. And according to Gallup, only 13 percent of employees consider themselves engaged at work.

This month, we are going to take an in-depth look at how to use social media to create collaborative and engaged work environments and empower employees to become your best social media outlet. We will discuss what is in it for employees to participate in an internal or external social media program and how to get employees to share company messages in external social media.

No matter the size (big or small) of your company or organization, we will talk about how to increase engagement. If you are an agency, consultant or a recruiter, this will be great information for your own teams and clients. And even if you work alone, we will cover how to make your own team using collaboration tools.

We will discuss:
- How to create an internal culture that collaborate
- What tools you can use to make it happen
- How to get employees to participate in social platforms
- What employee guidelines you need for social media
- Types of training employees need to use social media at workg
- What if your organization is ultra-small or even solo, can you use these ideas?

SPEAKERS

Eric T Tung, Social Media Manager at BMC Software

Eric is one of the Houston-area's leading social media strategists and content marketers and is recognized as the #33 "Top Marketing Talent in the World," and as having the most influential social media networks in the world, according to Forbes. He is one of the top-20 most followed people in Houston.

He leads social media event strategy and internal social media training at BMC Software, a top-10 independent software company. He’s also worked with some of the largest companies in the world, including Dell, Apple, Newell Rubbermaid, Applied Materials and GDF SUEZ. He has appeared in media outlets such as The New York Times, National Public Radio, Forbes, and Fox 26 Houston.

Blog: http://ericttung.com/
Twitter: https://twitter.com/EricTTung
Facebook: https://www.facebook.com/EricTTungPage/
LinkedIn: https://www.linkedin.com/in/ericttung

Mac Guidera, Social Workforce Strategist for IBM

Mac has dedicated his career to social and collaborative tools and practices. Mac's passion lies with connecting people to information and he believes that it should be as easy and as fluid as possible. Working on IBM's Social Business team, Mac has set the path on offerings for people to connect and share within the enterprise and securely with customers. Mac spends his time working with organizations world wide to develop their social business strategy and determine how they can transform and bring the value of connecting people together.

Webpage URL - http://www.ibm.com/social-business/us-en/
Twitter - https://twitter.com/macguidera
LinkedIn URL - https://www.linkedin.com/in/macguidera

RESOURCES
Social Media at Work
http://thenextweb.com/socialforbusiness/2014/10/07/social-media-at-work/

Employee Job Satisfaction and Engagement, Society for Human Resources Management (SHRM)
http://www.shrm.org/Research/SurveyFindings/Documents/14-0028%20JobSatEngage_Report_FULL_FNL.pdf

Gallup Study
http://www.gallup.com/services/178517/state-global-workplace.aspx
How to let your employees use social media at work without losing their focus
http://thenextweb.com/socialforbusiness/2014/10/07/social-media-at-work/#gref

4 Ways to Use Mobile to Skyrocket Sales
http://www.entrepreneur.com/article/241587
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Creating a Collaborative Work Environment with Social Media
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Every major social media platform now features video as a core offering, and video is only bound to become more important with live streaming and more. Spicing up your social media with video is something that every social media manager needs to learn. We have invited the producers of the award winning “My Houston” campaign for the Greater Houston Convention & Visitor’s Bureau.

We will talk about:
Storytelling with video and how to get ideas
Capturing an authentic story
Production and publishing techniques
Using your mobile phone to make great videos
What types of equipment you really need

SPEAKERS

Rebecca Wells, lead producer, Zenfilm
Ross Wells, director and creative lead, Zenfilm

Zenfilm is a central US-based motion picture production and post company. The company owned by the producer/director team of Rebecca C. Wells and W. Ross Wells. Zenfilm is both a Latino-owned and woman-owned business. The company has received dozens of awards including Emmys, Addys, and numerous film festival recognitions for their innovative work since opening their doors in 2005. Ad agencies, record labels, corporate clients and municipalities have come to rely on Zen for beautiful and effective broadcast, web-based visual media and branded entertainment content. They are the creators of the national tourism campaign “My Houston” for the Greater Houston Convention & Visitor’s Bureau. Zen also develops deployment strategies utilizing social media for clients. Zenfilm world headquarters is located in a converted victorian paint factory in historic downtown Houston.

Twitter: https://twitter.com/zenfilm
Facebook: https://www.facebook.com/zenfilm/
Instagram: https://www.instagram.com/zen_film/
Website: http://zenfilm.com/
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Facebook Event link: https://www.facebook.com/events/235225306835443/

Authentic storytelling is a reliable way to ensure that you connect deeply with your audience and build a base of fans that relates to you wherever you are, offline, in person and beyond. Our guest this month, Dayna Steele, will share with us how she has done just that. Dayna’s fans, called the Steeleworkers, have followed Dayna from her early radio days to her current social media platforms. Why have these followers (customers) stayed with Dayna to this day? She tells her story with authenticity every time. We will talk with Dayna about how she’s been able to stay true to authentic storytelling and learn about her latest endeavor, and most personal story, “Surviving Alzheimer's with Friends, Facebook, and a Really Big Glass of Wine.” 

Our discussion will cover:

-The components of authenticity in social media
-How to share authentically without grandstanding
-How much authenticity is too much
-How to be a storyteller instead of a storyseller
-How to build a loyal fanbase that feels more like a friendbase

Bio - Dayna Steele is the creator and CEO of YourDailySuccessTip.com. She is the author of Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars and Surviving Alzheimer's with Friends, Facebook, and a Really Big Glass of Wine. She is also the creator of the 101 Ways to Rock Your World book series, a Rock Radio Hall of Famer, and a successful entrepreneur. Dayna is currently traveling the country as the Chief Caring Expert for Caring.com. A professional business speaker on leadership and employee success, Dayna is a regular contributor to the Huffington Post, Fox News Houston, and consults Fortune 500 companies. Dayna Steele is married to author and former NASA pilot Dr. Charles Justiz.
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Tell Your Story: Marketing with Authenticity
Fri, May 13, 9:30 AM
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Hi Kami Im Collins wife do you pleases contact with me.
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Social media is a great way to build a community around your brand. But how do you do it?  And even if you do, how does it convert into money for both you and your business? Our speaker this month has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with him, we'll hear how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same.

We will talk about:

- Tips for Creating Stellar Content to Help Build Your Community
- Tips to Build Community on Social Media In Less Than An Hour A Day
- Tips to Strategically "Stalk with Excellence"(in a Good Way) to Build Your Following
 
SPEAKER

John Sparks has been recognized nationally as one of the Top 100 Social Media Power Influencers of 2015 (StatSocial.com, http://bit.ly/1DIhYvg). He’s also been recognized nationally as one of the Top 50 Most Valuable Social Media Influencers of 2015, with an estimated Impact Media Value of $2.1 million dollars. (General Sentiment, http://bit.ly/1Aal3VX).

Sparks is the best-selling author of “365 Ideas To Go From Good To Great On TWITTER!” (CreateSpace, 2015).  He’s also the founder and CEO of his own social media coaching and consulting company, “Online ImageWorks” (@OIWmedia). His company teaches others what they need to know to make money and build relationships on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and many others.

Currently teaching journalism classes at The University of North Texas, Sparks has an extensive media background. He is a veteran newscast producer and has worked at television stations in Texas, Oklahoma, and Florida. Sparks worked as an associate producer at KPRC, Channel 2 (NBC), where he wrote the news for Dominique Sachse and Bill Balleza, in the mid-1990s.

Twitter: Twitter.com/IAmJohnSparks
Facebook: Facebook.com/IAmJohnSparks
LinkedIn: LinkedIn.com/In/IAmJohnSparks
Website: IAmJohnSparks.com
Email: IAmJohnSparks@gmail.com
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Social Media Relationships that Convert
Fri, March 11, 9:30 AM
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So glad I could watch this online since I couldn't come this morning.
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Have her in circles
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Education
  • George Mason University
Basic Information
Gender
Female
Other names
Kami Watson
Apps with Google+ Sign-in
  • Family Farm Seaside
  • Hungry Shark Evolution
  • My Dolphin Show
  • Billionaire
  • Monster Legends
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Tagline
Connector...Mom...Founder and CEO of Zoetica
Introduction

Kami Watson Huyse, APR, CEO of Zoetica, a digital communication and strategy agency that serves nonprofits and companies looking to make a difference

She is the author of the blog Zoetica Talks, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. You can read more about her speaking here.

A 20-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She has been named PR Professional of the Year in San Antonio,  was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, and was named one of AG Beat's Top 50 Influencers.

Kami served as a 2010-11 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She co-founded and administers Social Media Breakfast of Houston

Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style.  

She can be found on Twitter, LinkedIn, Facebook.

Bragging rights
Have three kids under age 10
Work
Occupation
Public Relations
Skills
communication and social media strategy, social media and measurement training, implementation support, communication and social media measurement, influencer and blogger relations, online crisis management
Employment
  • Zoetica Media
    Founder and CEO, 2010 - present
  • My PR Pro
    Owner, 2002 - 2010
  • Manufactured Housing Instiute
    Director of Communication, 1995 - 2002
  • America's Charities
    1993 - 1995
    Communication Specialist
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, Texas
Previously
Englewood, Colo. - Washington, D.C.
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