Hosting an event can be a great way for brands and organizations to connect with influencers, raise awareness about a product, service or cause and build awareness. But there is often a gap in expectations between what a brand hopes to get from these events and what an influencer can deliver. Often, organizations don’t understand what influencers need to be able to effectively share events and products on social media. So, brands walk away from the experience without getting the social media response they expected and assume that an influencer strategy “doesn’t work.” Collaborating with influencers can be very effective, but it requires all the right ingredients. The panelists will share solutions for bridging the gap between what brands provide and what bloggers and influencers need including:
1. What to do before the event: how to choose and invite bloggers, compensation models, and setting expectations
2. What influencers need during the event: Setting the stage (literally) for success, making your event shareable, how to work with influencers at the event, who should be at the event
3. What to do after the event: sharing the influencers content on your own channels, following up and building a long-term relationship that will pay off in dividends
Sarah Shah, Image Expert, Author and Speaker
Sarah Shah began using her blog and social media to provide resources for her image and media clients, share her TV appearances and highlight her services.
Overtime, her social media took on a life of it’s own. Brands invite her share their fashion shows, events, products and services on her social media channels. Her following is smaller, but very engaged. Sarah has appeared on TV more than 90 times, has over 100,000 views on YouTube and a Klout Score of 65+.
Youtube, Instagram, Snapchat and Facebook:@SarahShahTV
Jaclyn Kent - Blogger experienced in PR Partnerships
Jaclyn wears many hats and not all of them are stylish. She is in a small corner of the internet that combines fashion and motherhood. Jaclyn had partnered with brands like Shoe Carnival, Elaine Turner, and Francesca's. She has also hosted events with Peska Seafood Culture, Hotel Sorella and Kendra Scott both through corporate contacts and PR contacts.
Allie Danziger, President and Founder, Integrate Agency
Don't let her 5-foot tall frame fool you; Allie is driven, full of spunk, creativity and drive. Fueled by Diet Dr. Pepper and a daily minimum of three cups of coffee, this thriving entrepreneur is dedicated to surpassing expectations and developing strong client, media, employee and community relationships. Leading the team through booming success over the past 7 years, Allie is creating quite a niche in the PR industry with uniquely "integrated" campaigns that capture people's attention.
Allie started Integrate to help brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her experience, network and management skills cultivate the top PR, marketing and social media professionals in the industry who, under her leadership, consistently deliver the best results for clients across a wide-range of industries.
Allie's well-connected finger is constantly checking the pulse of today's fast-paced social media and digital worlds, always searching for the next big thing that can help clients' businesses flourish. She is a recognized speaker in the industry, delivering her insight and unique perspectives to audiences across the nation.
Integrate PR’s Profile