We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.
Here are just a few things we will discuss:
Why your brand should consider social advertising and how to determine on which platforms you need to advertise
How to define your goals and target the ideal audience for your ad campaign
Effective targeting and best advertising practices
Why successful advertising starts with great content
How to get a lot out of social advertising with a small budget
How to convince your company’s leaders to provide the financial resources to support social advertising
Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer Center
Laura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.
Facebook Page (MD Anderson): facebook.com/mdanderson