Social media isn’t just for marketing. Research says that 47% of HR professionals said that employee engagement is the most important challenge at their organization. And according to Gallup, only 13 percent of employees consider themselves engaged at work.
This month, we are going to take an in-depth look at how to use social media to create collaborative and engaged work environments and empower employees to become your best social media outlet. We will discuss what is in it for employees to participate in an internal or external social media program and how to get employees to share company messages in external social media.
No matter the size (big or small) of your company or organization, we will talk about how to increase engagement. If you are an agency, consultant or a recruiter, this will be great information for your own teams and clients. And even if you work alone, we will cover how to make your own team using collaboration tools.
We will discuss:
- How to create an internal culture that collaborate
- What tools you can use to make it happen
- How to get employees to participate in social platforms
- What employee guidelines you need for social media
- Types of training employees need to use social media at workg
- What if your organization is ultra-small or even solo, can you use these ideas?
Eric T Tung, Social Media Manager at BMC Software
Eric is one of the Houston-area's leading social media strategists and content marketers and is recognized as the #33 "Top Marketing Talent in the World," and as having the most influential social media networks in the world, according to Forbes. He is one of the top-20 most followed people in Houston.
He leads social media event strategy and internal social media training at BMC Software, a top-10 independent software company. He’s also worked with some of the largest companies in the world, including Dell, Apple, Newell Rubbermaid, Applied Materials and GDF SUEZ. He has appeared in media outlets such as The New York Times, National Public Radio, Forbes, and Fox 26 Houston.
Mac Guidera, Social Workforce Strategist for IBM
Mac has dedicated his career to social and collaborative tools and practices. Mac's passion lies with connecting people to information and he believes that it should be as easy and as fluid as possible. Working on IBM's Social Business team, Mac has set the path on offerings for people to connect and share within the enterprise and securely with customers. Mac spends his time working with organizations world wide to develop their social business strategy and determine how they can transform and bring the value of connecting people together.
Webpage URL - http://www.ibm.com/social-business/us-en/
Twitter - https://twitter.com/macguidera
LinkedIn URL - https://www.linkedin.com/in/macguidera
Social Media at Work
Employee Job Satisfaction and Engagement, Society for Human Resources Management (SHRM)
How to let your employees use social media at work without losing their focus
4 Ways to Use Mobile to Skyrocket Sales