-How to structure a social media program that needs to speak with multiple audiences
-Campaign ideas that can be modified for almost any industry with some creativity
-Tools and techniques used by some of the biggest attractions in the area
-How to connect social media to business results and some softer measures as well.
-How to structure a social media team and do more with less.
- Zoetica MediaCoFounder, 2010 - present
- My PR Pro, America's Charities, Manufactured Housing InstiuteOwner, 2002 - 2010
Kami Watson Huyse, APR, CEO of Zoetica, a boutique agency that serves nonprofits and companies looking to make a difference.
She is the author of the blog Zoetica Talks, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. You can read more about her speaking here.
A 20-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She has been named PR Professional of the Year in San Antonio, was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, and was named one of AG Beat's Top 50 Influencers.
Kami served as a 2010-11 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She co-founded and administers Social Media Breakfast of Houston.
Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style.
- George Mason University
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