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Kami Huyse
9,003 followers -
Connector...Mom...Founder and CEO of Zoetica
Connector...Mom...Founder and CEO of Zoetica

9,003 followers
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Kami's posts

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"Make videos short SHORT "Land the plane people!"" https://goo.gl/OZ7kP8 #SocialMedia #Genz #Smbhou
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"Join the Generation Z where they are…Which is everywhere" https://goo.gl/OZ7kP8 #SocialMedia #Genz #Smbhou
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"Add Value by Relating" - @self24 https://goo.gl/OZ7kP8 @krisGillentine #SocialMedia #Genz #Smbhou
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Captivating Generation Z in Their Native Environment https://goo.gl/OZ7kP8 - @self24 #SocialMedia #Genz #Smbhou
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Tips: "Captivating Generation Z in Their Native Environment" https://goo.gl/OZ7kP8 @self24 @sarahshah #SocialMedia #Genz #Smbhou
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Tips: Captivating Generation Z in Their Native Environment https://goo.gl/OZ7kP8 #SocialMedia #Genz #Smbhou
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At almost any conference about social media, the inevitable question will be asked, “But how does that social media strategy or tactic work for B2B companies?”

This month, our panelists are going to tackle this question as we look at one company who has successfully implemented a content marketing and social media outreach strategy, and a consultant who has worked with a number of B2B brands. Bring your hard questions and join us as we delve into how B2B brands can harness the power of social media.
Some of the questions we will explore include:

• How do we choose the right social media channels for our company?
• What about all the new networks and features that seem to come out every day, how can we use those effectively?
• Do you have to have a lot of great content to be successful at social media?
• We don’t have that many resources, and we aren’t that interesting. What should we say?
• How do you get a big following on social media?
• What is the ROI of social media for B2B?

Bring your own questions and challenges and join us for straight talk about how B2B brands can use social media successfully.

SPEAKERS

Kristina Halloran
Supervisor, Content Marketing Manager, Insperity

During her first few years at Insperity, she served as the web content developer and creative marketing writer. She spent her days writing a wide variety of print and online marketing materials. But her main interest was in the Insperity Blog – she saw its potential and worked feverishly to create truly valuable content that would position Insperity as an industry thought leader. In 2012, she became the content marketing manager. In this role, she helped create and implement Insperity’s first content marketing strategy, which included creating and maintaining a formal blog and social media strategy.

She is responsible for creating and overseeing the development of a wide variety of light and deep content, including websites, email marketing campaigns, landing pages, blog posts, e-books, videos, digital ads, etc. In addition, she manages the company’s social media strategy and presence, including building brand awareness by creating/sharing engaging content and establishing a community of HR and business thought leaders.

Connect with Kristina and Insperity
Twitter: https://twitter.com/insperity
Personal Twitter: https://twitter.com/khalloran1121
Facebook: https://www.facebook.com/Insperity
LinkedIn: https://www.linkedin.com/company/insperity
YouTube: https://www.youtube.com/user/Insperityinc
Blog: http://www.insperity.com/blog/

Anh Nguyen, Owner of Amplified Marketing

When Anh was first introduced to social media, she immediately saw the potential for marketing a business or brand! It’s an important tool in the marketing toolbox for organizations of any size. She works with B2B clients across various industries on their marketing efforts – both traditional and digital.

Anh hosts MobileChat, a weekly Twitter chat on all things mobile. Anh was invited by IBM Mobile to attend the 2016 Amplify Conference, as a Futurist and social influencer. She is a contributor on IBM’s Mobile Business Insights blog. Recently, Anh was ranked #17 on Eric Tung’s Houston Top 100 Social Media Power Influencers list. Anh launched Social Media Collaborative in August, 2016, which is a community focused on education, connection, and collaboration for marketers, business professionals, and business owners.

Connect with Anh:
LinkedIn: https://www.linkedin.com/in/anhn170
Twitter: https://twitter.com/AnhTNguyen
Facebook: https://www.facebook.com/amplifiedmktg
Instagram: https://www.instagram.com/anhn170/
Snapchat: https://www.snapchat.com/add/anhn170

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You can Watch this Event Live Online as Well >>> http://zoeticamedia.com/smbhoulivestream

Hosting an event can be a great way for brands and organizations to connect with influencers, raise awareness about a product, service or cause and build awareness. But there is often a gap in expectations between what a brand hopes to get from these events and what an influencer can deliver. Often, organizations don’t understand what influencers need to be able to effectively share events and products on social media. So, brands walk away from the experience without getting the social media response they expected and assume that an influencer strategy “doesn’t work.” Collaborating with influencers can be very effective, but it requires all the right ingredients. The panelists will share solutions for bridging the gap between what brands provide and what bloggers and influencers need including:

1. What to do before the event: how to choose and invite bloggers, compensation models, and setting expectations
2. What influencers need during the event: Setting the stage (literally) for success, making your event shareable, how to work with influencers at the event, who should be at the event
3. What to do after the event: sharing the influencers content on your own channels, following up and building a long-term relationship that will pay off in dividends

PANELISTS

Sarah Shah, Image Expert, Author and Speaker

Sarah Shah began using her blog and social media to provide resources for her image and media clients, share her TV appearances and highlight her services.
Overtime, her social media took on a life of it’s own. Brands invite her share their fashion shows, events, products and services on her social media channels. Her following is smaller, but very engaged. Sarah has appeared on TV more than 90 times, has over 100,000 views on YouTube and a Klout Score of 65+.
Twitter:@SarahShah
Blog: SarahShah.com/blog
Youtube, Instagram, Snapchat and Facebook:@SarahShahTV

Jaclyn Kent - Blogger experienced in PR Partnerships

Jaclyn wears many hats and not all of them are stylish. She is in a small corner of the internet that combines fashion and motherhood. Jaclyn had partnered with brands like Shoe Carnival, Elaine Turner, and Francesca's. She has also hosted events with Peska Seafood Culture, Hotel Sorella and Kendra Scott both through corporate contacts and PR contacts.

Blog: BeautyAndTheBinky.com
Facebook/instagram @BeautyAndTheBinky
Twitter/Pinterest:@BeautyAndBinky
#BeautyAndTheBinkyBash

Allie Danziger, President and Founder, Integrate Agency

Don't let her 5-foot tall frame fool you; Allie is driven, full of spunk, creativity and drive. Fueled by Diet Dr. Pepper and a daily minimum of three cups of coffee, this thriving entrepreneur is dedicated to surpassing expectations and developing strong client, media, employee and community relationships. Leading the team through booming success over the past 7 years, Allie is creating quite a niche in the PR industry with uniquely "integrated" campaigns that capture people's attention.

Allie started Integrate to help brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her experience, network and management skills cultivate the top PR, marketing and social media professionals in the industry who, under her leadership, consistently deliver the best results for clients across a wide-range of industries.

Allie's well-connected finger is constantly checking the pulse of today's fast-paced social media and digital worlds, always searching for the next big thing that can help clients' businesses flourish. She is a recognized speaker in the industry, delivering her insight and unique perspectives to audiences across the nation.

Integrate PR’s Profile
Twitter: https://twitter.com/integrateteam
LinkedIn: https://www.linkedin.com/company/integratepr
Facebook: https://www.facebook.com/IntegrateTeam/
Instagram: https://www.instagram.com/integrateteam/
Snapchat:@IntegrateTeam
Website: http://integrateagency.com/

Allie’s Profile:
https://www.linkedin.com/in/alliedanziger
https://www.instagram.com/alliedanziger/
https://www.facebook.com/AllieDanziger
Snapchat:@AllieDanziger

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