This month, our panelists are going to tackle this question as we look at one company who has successfully implemented a content marketing and social media outreach strategy, and a consultant who has worked with a number of B2B brands. Bring your hard questions and join us as we delve into how B2B brands can harness the power of social media.
Some of the questions we will explore include:
• How do we choose the right social media channels for our company?
• What about all the new networks and features that seem to come out every day, how can we use those effectively?
• Do you have to have a lot of great content to be successful at social media?
• We don’t have that many resources, and we aren’t that interesting. What should we say?
• How do you get a big following on social media?
• What is the ROI of social media for B2B?
Bring your own questions and challenges and join us for straight talk about how B2B brands can use social media successfully.
Supervisor, Content Marketing Manager, Insperity
During her first few years at Insperity, she served as the web content developer and creative marketing writer. She spent her days writing a wide variety of print and online marketing materials. But her main interest was in the Insperity Blog – she saw its potential and worked feverishly to create truly valuable content that would position Insperity as an industry thought leader. In 2012, she became the content marketing manager. In this role, she helped create and implement Insperity’s first content marketing strategy, which included creating and maintaining a formal blog and social media strategy.
She is responsible for creating and overseeing the development of a wide variety of light and deep content, including websites, email marketing campaigns, landing pages, blog posts, e-books, videos, digital ads, etc. In addition, she manages the company’s social media strategy and presence, including building brand awareness by creating/sharing engaging content and establishing a community of HR and business thought leaders.
Connect with Kristina and Insperity
Personal Twitter: https://twitter.com/khalloran1121
Anh Nguyen, Owner of Amplified Marketing
When Anh was first introduced to social media, she immediately saw the potential for marketing a business or brand! It’s an important tool in the marketing toolbox for organizations of any size. She works with B2B clients across various industries on their marketing efforts – both traditional and digital.
Anh hosts MobileChat, a weekly Twitter chat on all things mobile. Anh was invited by IBM Mobile to attend the 2016 Amplify Conference, as a Futurist and social influencer. She is a contributor on IBM’s Mobile Business Insights blog. Recently, Anh was ranked #17 on Eric Tung’s Houston Top 100 Social Media Power Influencers list. Anh launched Social Media Collaborative in August, 2016, which is a community focused on education, connection, and collaboration for marketers, business professionals, and business owners.
Connect with Anh: