• Some of the things we will discuss include:
• How to partner with others in social media
• The benefit of sponsorships and how to find the right one
• Working through issues in a corporate environments
• Making a national brand feel local in social media
• Measuring success in social media
Kristal Howard is an award-winning PR & corporate communications professional offering writing, editing, publicity, social media, marketing, reputation management, branding, sports partnership, community relations and event planning expertise along with proficiency in agency, freelance and corporate settings.
She discovered PR during her communication studies at the University of Houston. She’s been in the industry since 2005.
Presently, she’s contributing her talents to Kroger, a Fortune 50 company. She’s recognized by PR News as one of the “Top 30 under 30” in the field. Progressive Grocer also recently named her one of the Top Women in Grocery−one of the food industry’s highest honors. She was recognized in the “Rising Star” category for her innovativeness, passion, dedication and leadership.
In 2013, she was invited by the vice president of public affairs to participate in The Kroger Co. Social Media Core Team. She was one of five among 325,000 employees invited to participate.
When she steps away from the office, she spends time as a career development speaker, volunteer with Dress for Success and youth mentor with Big Brothers Big Sisters.
Personal LinkedIn: www.linkedin.com/in/kristalhoward
Company Facebook: www.facebook.com/Kroger
Lisa Stauber is the founder (co-founder) of Blog Elevated, a conference that brings local and national brands together for real conversation. We want to connect bloggers and brands to move beyond swag and really work together.
She created the HoustonBloggers to provide a place for local bloggers to create personal relationships and to provide continuing education for website owners. Personal connections, support, and encouragement are the cornerstones of HBC.
She is also created Shiny Things Media to connect brands and new media influencers, collaborate on projects and facilitate relationships between companies, bloggers, and social media professionals.
Personal LinkedIn: https://www.linkedin.com/pub/lisa-stauber/33/142/b14
Company Facebook: https://www.facebook.com/BlogElevated