We will discuss:
• What makes an online community grow exponentially?
• What are the biggest pitfalls when building an online community?
• How can you monetize an online community?
• Why is Facebook the best platform to build an online community?
• How do you build your email list?
• What are the benefits of meeting in person as well as online?
• What are the drawbacks to live meetings?
If you have any other thoughts and questions, please add them to the comments.
Amy Robinette is the founder and president of The Gold Buying Girl, a Houston-based company she started in 2008 with only $500. Last year The Gold Buying Girl bought more than $15 million worth of gold. The company works with women to make buying and selling their discarded jewelry more accessible.
As her business grew on referrals from woman to woman, she started to recognize how women naturally wanted to help each other. In 2014, she created a networking Facebook page to tap into this sharing spirit. “Women Helping Women 2 Network” (#WHW2N”) is a platform created so female entrepreneurs can connect with one another, network, succeed, and thrive in a business world that oftentimes encourages the growth and success of men more than women. The community has grew to nearly 3,000 members in less than six months. The community is designed to connect women in Houston and provide resources and includes meetups across the city. She is now converting the Facebook page into a paying membership with added value for its members. Before she started either of these two ventures she had a successful career in the personnel industry working for national firms and also founding her own company Staffing Strategies.
• How to create social media content that people are willing to read every day.
• How to build relationships worthy of a rock star, real or metaphorical
• How to use social media to build your business
• How to build an online personality for business
• How to stand out from the crowd
• Building an email list from your social media interaction
Dayna Steele, author of YourDailySuccessTip.com CEO and keynote speaker, spent years as one of Houston’s most popular rock radio personalities. Her brushes with the famous and infamous led her to author the best-selling business book Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars. Her current book series 101 Ways to Rock Your World includes Everyday Activities for Success Every Day, On the Golf Course, and Welcome to College. Dayna’s affinity for creating entrepreneurial enterprises launched The Space Store (www.thespacestore.com), the world’s largest space related e-commerce venture, and Smart Girls Rock (www.smartgirlsrock.com), connecting deserving high school students with much-needed personal technology. Dayna was named one of the ‘100 Most Important Radio Talk Show Hosts’ by Talkers Magazine, nominated as ‘Local Radio Personality of the Year’ by Billboard Magazine and has been inducted into the Texas Radio Hall of Fame. And, Dayna is a regular contributor to The Huffington Post and Huff Post Live. She lives in Seabrook, Texas, with her husband, author and former NASA pilot Charles Justiz, and has three sons. She likes wine.
This does make sense. I love that they will develop it to answer questions vs. just setting up search queries.
Instagram has 200 million monthly active users who post 60 million photos and videos per day, which garner 1.6 billion likes per day. It stands to reason that individuals and brands want a piece of that action. Even behemoth Facebook saw the potential and acquired Instagram back in April of 2012, for $1 billion, when it only had just shy of 50 million users.
But Instagram isn't like Facebook, Twitter and other networks at all. What are the best practices to be successful on Instagram? Our speakers this month are reporters that cover beats such as music and fashion. These niche interests are using Instagram in full force. They will share what they have seen and covered using Instagram, and give insights into some of the best practices on the platform. Some of the questions we will discuss include:
- How is Instagram different than Facebook and Twitter?
- How do you see companies using Instagram (the good, the bad and the ugly?)
- Is Instagram video catching on? How does it compare to Vine in popularity?
- Who are the local Instagrammers that we should be following? How about nationally?
- How is the hashtag used differently in Instagram than on other platforms?
- Do you have any tools that you recommend using to manage Instagram?
- How are media organizations using Instagram?
Joey Guerra, Houston Chronicle
Joey Guerra is a music critic and pop-culture writer for the Houston Chronicle. He is a prolific writer, covering the major genres, the Houston/Texas music scene and various aspects of pop-culture and TV. He has reviewed way too many RodeoHouston shows and is also a weekly American Idol correspondent for KRIV FOX 26 news. He is active on Twitter/Facebook/Vine/Tumblr/Instagram/SnapChat, incited a tweet tirade from Blake Shelton and was one of the first Chronicle writers to have a regular online blog, to podcast and to work with video. He is director of the Pride SuperStar singing competition, now in its seventh year; has put together various local music events; executive-produced the "Houston Hearts Haiti" benefit CD; and has been voted Favorite Blogger/Tweeter/Writer by various magazines.
Joy Sewing, Fashion & Beauty Editor, Houston Chronicle
Before she could even write her name as young girl, Joy Sewing knew she would become a journalist. She currently is the Houston Chronicle's fashion and beauty editor, ShopGirl blogger and FitGirl columnist. An award-winning journalist, Joy has worked for the Kansas City Star, the New York Post and has written for Money, People, Vibe, Shape, Time, Town & Country and other magazines. She has interviewed hundreds of famous faces, from Oscar de la Renta to Houston’s own Beyoncé Knowles and is a regular style commentator and speaker at area style events.
My daughter knows more about coding than my son, by far.
Astroturfing is when people from a company pretend to be average customers but are really just amping up social proof to fool people into buying a product or service. Or in this case, downloading a new app. Marketer , author of UnMarketing, uncovered this behavior by Bell Mobility. What we can learn? No matter how tempting it might be to do it, remember that you WILL be found out.
I really like how this PSA centers on being aware and stepping in to stop a potential assault.
- George Mason University
Kami Watson Huyse, APR, CEO of Zoetica, a digital communication and strategy agency that serves nonprofits and companies looking to make a difference.
She is the author of the blog Zoetica Talks, where she writes on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. She has spoken on the topic for the Social Media Club, the New Communications Forum, SxSW Interactive, the International Association of Business Communicators, the Arthur Page Foundation, the Public Relations Society of America, and many others. You can read more about her speaking here.
A 20-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award and the 2010 SNCR Excellence in New Communications Award. She has been named PR Professional of the Year in San Antonio, was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, and was named one of AG Beat's Top 50 Influencers.
Kami served as a 2010-11 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She co-founded and administers Social Media Breakfast of Houston.
Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style.
- Zoetica MediaCoFounder, 2010 - present
- My PR Pro, America's Charities, Manufactured Housing InstiuteOwner, 2002 - 2010
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