Authentic storytelling is a reliable way to ensure that you connect deeply with your audience and build a base of fans that relates to you wherever you are, offline, in person and beyond. Our guest this month, Dayna Steele, will share with us how she has done just that. Dayna’s fans, called the Steeleworkers, have followed Dayna from her early radio days to her current social media platforms. Why have these followers (customers) stayed with Dayna to this day? She tells her story with authenticity every time. We will talk with Dayna about how she’s been able to stay true to authentic storytelling and learn about her latest endeavor, and most personal story, “Surviving Alzheimer's with Friends, Facebook, and a Really Big Glass of Wine.”
Our discussion will cover:
-The components of authenticity in social media
-How to share authentically without grandstanding
-How much authenticity is too much
-How to be a storyteller instead of a storyseller
-How to build a loyal fanbase that feels more like a friendbase
Bio - Dayna Steele is the creator and CEO of YourDailySuccessTip.com. She is the author of Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars and Surviving Alzheimer's with Friends, Facebook, and a Really Big Glass of Wine. She is also the creator of the 101 Ways to Rock Your World book series, a Rock Radio Hall of Famer, and a successful entrepreneur. Dayna is currently traveling the country as the Chief Caring Expert for Caring.com. A professional business speaker on leadership and employee success, Dayna is a regular contributor to the Huffington Post, Fox News Houston, and consults Fortune 500 companies. Dayna Steele is married to author and former NASA pilot Dr. Charles Justiz.