To survive you have to pay more attention (in your business plan and during your business planning sessions) to the threat agents in- or outside of your business (i.e. your business pitfalls) which are eating your profits... and which ALSO constitute your risk of business failure!

I believe that small businesses should focus on reducing the hidden leakages (causes of profit loss and business failure) in their enterprises and address these weaknesses in their business plans and planning!
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