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Spencer Mitchell
210 followers -
Blogger extraordinaire!
Blogger extraordinaire!

210 followers
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+1s Can Indirectly Cause Search Results to Improve
There is an ongoing debate over the correlation and causation of +1s on Google search results. To clarify, there are studies released that suggest that there is a correlation between the number of +1s a post receives and its placement in search results. Albeit true to a limited extent, the other school of thought questions whether the +1s caused the website to return favorably in Google search results, or not.

After a short correlation v.s. causation debate with +Mark Traphagen http://g-plus.me/1gAdOtk, The Foolish Sage used the term Indirect Causation to describe the effect of the plus one on search results. I will explain it to you, as I have interpreted it.

Let me first begin by saying that the simple action of pressing down on the +1 button, in itself will not launch your webpage into the top of Google search results. It is the resounding “Ripples” that are generated from interaction on your post that will CONTRIBUTE to your climb up Google's first page.

As with any time I am discussing +1s, I must refer to Dustin W. Stout's definitive guide to understanding the value of +1s, comments and shares http://g-plus.me/18Mug5t.

Key takeaways from this study are summed up here:

"It has been brought to my attention that the first comment from an individual on a post is counted as another +1. So Each individual has the potential to add +3 per post by hitting the +1, resharing, and leaving a comment. It doesn't matter how many comments are left, each commenter is only counted once." - +Dustin W. Stout

With that being said, applying the principles of the Indirect Causation theory there are 3 possible beneficial actions that the audience can take on a post, to increase the number of +1s a post receives and thus could work in partnership to cumulatively contribute to improving Google search rankings.

The +1 Increases Post Exposure And The Chances Your Webpage Will be Visited

When an audience member +1s a post, it will show up in the news feed of others. This result greatly improves exposure and increases the likelihood that the attached link will be clicked on and the webpage visited by someone who is genuinely interested. However, this alone will not be enough to markedly increase your search ranking.

Re-shares Increase Post Visibility And (Possibly) The Number of Do-Follow Links

Aside from the fact that when your post is re-shared it displays in others' new feed, each time that a post is created a new webpage URL is generated. Therefore when someone selects the re-share button, a new webpage (with a unique URL) is created with your content and another DoFollow link for others to do-follow to your webpage. Thus, in can be surmised that a re-shared post helps build quality inbound links and encourages more meaningful website traffic. These are two important ingredients in any search engine marketing recipe.

Important: (IMO) To derive the most benefit from this exercise, it is recommended that you use the Google+ Link sharing feature, to accommodate (and compliment) the narrative of your post. This has been determine to generate a Do-Follow link http://g-plus.me/16ErmjL. HOWEVER, because it has been established that Google+ links are not treated the same as Web links http://g-plus.me/1ftdjlQ, this will require more in-depth review and study,before their true value is realized.

Google+ Post Comments Signal Audience Engagement

According to Dustin's research, a Google+ post comment (one per user) is counted as a +1 on the post. To me, this means that the initial Google+ post comment sends an important signal to Google. But, what signal? IMO this signifies audience engagement, and places value on visitor participation and all-around socializing, which is more commonly referred to as social signals. This is another increasingly important ingredient in Google's search algorithm. However, just like the blog comments of old, hoards of comments on your Google+ post are NOT going to catapult you onto Google's first page http://g-plus.me/GUohmn.

With all things considered, did the correlating number of +1s on a post cause the webpages to appear more favorably in search results? Yes, IMO I believe they did ... indirectly.

The Indirect Causation Theory suggests that by virtue of the fact that each of those +1 (very likely) resulted in more exposure and engagement on the post, that translated into more meaningful traffic to the webpage, which in-turn caused the webpage to appear more favorably in Google search results; based on the commonly known ingredients of its algorithm, namely inbound do-follow links, meaningful website traffic and genuine social signals.

HOWEVER, let me finish by saying that there is NO SUBSTITUTE for good website/post content and meaningful interactions. This Indirect Causation Theory suggests that it is a culmination of several post actions/reactions that cannot be (easily) replicated to mimic true-life engagement. Bottom line: +1, re-share, comment and follow the links on all your own posts if you want. Go ahead and create a handful of fake accounts to do it too. But, I am saying you are wasting your time. YOU CANNOT FAKE IT!

Original post: http://g-plus.me/18YGsQR.

#googleplus   #correlationvscausation   #personalopinions
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Have you wondered how to embed content into your blog posts or website pages?  Did you know that you can even do that?  

Here is a quick how-to guide to embedding content from Twitter, Google+ and Facebook.  

It's also my first post form this weekend's #bloggingchallenge  :)

http://www.socialnotz.com/embed-content-twitter-facebook-google-posts/
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How to re-purpose content for maximum #socialmedia impact. Our favorite tidbit is for #googleplus - Use SEO tactics to boost your search ranking
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Yesterday, someone asked me for my best advice on building a successful website or blog. Here’s my answer, along with 6 useful resources for you.
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Building Your Audience On Social Media

In order to set you off on the right path, I thought I would share this social media strategy infographic with you called Simple Tips For Building Your Audience On Social Media.

It takes you through the most important and vital steps and strategies you will have to adjust and adapt to if you want to keep growing your social media audience even after the newness wears off. Look through these quite educational strategies and start building your #SocialMedia audience slowly. That will enable you to keep engaging and interacting with your audience no matter how big you get.

#infographic #socialmediastrategy  
Via: http://www.digitalinformationworld.com
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Yelp Sues Business For Faking Its Own Reviews - Yelp filed suit against a business (a law firm no less!) over what it claims are fake reviews the business created for itself.  While there have been stories before of companies "outed" for being behind fake review efforts, and even FTC complaints, Yelp filing a lawsuit is new. Yelp claims that the McMillan Law Group, [...]The post Yelp Sues Business For Faking Its Own Reviews appeared first on Internet Marketing Best Of ... http://owl.li/2zVwIg
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A Beginner's Guide to Content Marketing [INFOGRAPHIC] - "...Content marketing has changed the way consumers research and buy your products. Every day, people form impressions of *brands from many touch points: Ads, product experiences, tweets, #Google, #Facebook, blog posts, websites, and conversations with family and friends." ...Read more:
http://www.socialmediatoday.com/index.php?q=pamdyer/1537491/beginners-guide-content-marketing-plus-infographic
#contentmarketing   #marketing   #seo   #sem   #infographic  
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Most Recent Years The Best For Google AdSense Publishers - Google AdSense celebrated their 10th year anniversary in June 2013 and we polled our publishers asking them which year was their best year as an AdSense publisher. We've been hearing a lot of complaints from publishers over the years about earnings dropping Search Engine Roundtable Original Source Related PostsGoogle AdSense 10 Years Old: Which Was [...]The post Most Recent Years The Best For Google AdSense Pub... http://owl.li/2zJao0
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