Profile

Cover photo
Alex H Yong
Lives in New York, NY
18,340 followers|1,773,412 views
AboutPostsCollectionsReviews

Stream

Pinned

Alex H Yong

Shared publicly  - 
27
4
Alex H Yong's profile photoGail Gardner's profile photoJeongwoon Eun's profile photoAnn Smarty's profile photo
2 comments
 
Hi and thanks +Joy Kissoon Join us! It's free

Alex H Yong

Shared publicly  - 
 
 
Tweets now appear in Google Search: 7 Tips for Brands

As the result of a deal announced May 19, Tweets have begun to show up prominently in Google’s mobile search results on Android and iOS. Google says that desktop integration is coming soon.

The impact on your brand’s search results could be significant. Google will take your social participation into account when determining your influence – a change not to be taken lightly.

Here are seven tips to help your brand make the most of the Twitter and Google search integration:

Use high-value keyword phrases and #hashtags in your Tweets.

Google results will not show all Tweets, only those that its algorithm deems relevant to search queries.

Wrong: If your Tweet announcing a free webinar on video editing says “sign up for our free webinar” it would not show up in search results on the topic.

Better: “Free webinar: learn video editing” and a photo and a link.

Don’t use Twitter as a broadcast medium

When you use a third party app to schedule the same Tweet several times, you will decrease your chances of your Tweet showing up in search unless someone searches directly for your company name.
In that case, people searching your name on Google will see your repetitious stream and know that you are using Twitter to broadcast, not to engage.

I just stopped Paper.li from posting that my B.L. Ochman Daily is out, because I don’t want those daily, repetitive Tweets to dilute my search results.

Post regularly – but quality is more important than quantity

Haven’t posted in a long time? Your most recent Tweets – even if they’re a year or more old – will show up in Google search. Doesn’t exactly make you look like you’re on top of your game.

Use images with every Tweet.*

Tweets with images are prominently featured. You will need to size them to the correct dimensions for best mobile display.
Follow and comment on Twitter’s trending topics.

Google’s announcement says Tweets in Google searches are “a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”

That seems to indicate that when your brand Tweets something relevant to a trending topics, your Tweet has a greater chance of showing up when that topic is searched. Including an image increases the odds even more.

Monitor your Twitter stream closely and respond quickly

Monitor your brand for negative comments and respond quickly. If you are responsive, people seeing the search results will see that you care, you engage and you make an effort to resolve issues.

Think before you Tweet!

What goes online stays online. Even if you blame it on the intern, as brands are so fond of doing, your Tweets won’t disappear – especially if they’ve been ReTweeted or Favorited a lot.

Twitter’s blog says “Even if you delete Tweets, Google and other search engines cache search results, which means that occasionally old information is still searchable. Although Twitter changes your settings immediately and deletes Tweets immediately, these changes don’t erase old information in Google’s search index.”

Initially, only U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months.

http://www.whatsnextblog.com/tweets-now-appear-in-google-search-7-tips-for-brands/
View original post
2
Add a comment...

Alex H Yong

Shared publicly  - 
 
Around 2003, many businesses were built by buying pay-per-click (PPC) ads on the cheap. A sim...
1
Add a comment...

Alex H Yong

Shared publicly  - 
 
Stand for something, be relentless, and most surprisingly, be impatient

By +Ted Coiné​
4
2
hassan nooree's profile photoJacinthe Tetrault's profile photo
Add a comment...

Alex H Yong

Shared publicly  - 
 
Did you know that if you don’t make an effort to protect your brand name (which may or may not b...
3
Add a comment...

Alex H Yong

Shared publicly  - 
 
#bigpharma - Pfizer circle of hell, found on Twitter: https://twitter.com/DouglasHaddow/status/601767761249832962?s=09 #pharmaceuticalindustry #UShealthcaresystem

“The Pfizer circle of hell. (via @LaphamsQuart)”
1
Ron Harvey's profile photo
 
but my docktore said it was ok
Add a comment...
Have them in circles
18,340 people
‫عبدالسلام المصري‬‎'s profile photo
Mohamed Khaled's profile photo
Basit Gilani's profile photo
syung-kyun choi's profile photo
Prince Mobi's profile photo
กัณพัศ่ากา นาใจ's profile photo
Nikolaus Reed's profile photo
Maximize Social Business's profile photo
Recreo Clothing's profile photo

Alex H Yong

Shared publicly  - 
 
By @55gallondrum
Marijuana advocates -- let's not make it harder on ourselves with infighting. It's time to unite on pot legalization.
1
Add a comment...

Alex H Yong

Shared publicly  - 
 
 
This is pretty interesting: Southwest baggage handlers accused of running marijuana smuggling ring http://buff.ly/1FzM85k
View original post
1
Add a comment...

Alex H Yong

Shared publicly  - 
Learn how marketers are promoting a highly regulated and controversial product: marijuana.
1
Add a comment...

Alex H Yong

Shared publicly  - 
 
 
We've just opened up a bunch of new positions. Come join our team! https://trello.com/jobs
Help us create the future of Trello.
View original post
1
Add a comment...

Alex H Yong

Shared publicly  - 
Arjun Arora, creator of ReTargeter, which presents highly targeted ads to consumers, moved on qu...
3
Add a comment...

Alex H Yong

Shared publicly  - 
 
As a designer my career has meant I have over the years used many different design applications some paid proprietary applications such as Adobe Photoshop and others from the FOSS marketplace I am not trying to compare Pr...
View original post
1
Add a comment...
Alex H's Collections
People
Have them in circles
18,340 people
‫عبدالسلام المصري‬‎'s profile photo
Mohamed Khaled's profile photo
Basit Gilani's profile photo
syung-kyun choi's profile photo
Prince Mobi's profile photo
กัณพัศ่ากา นาใจ's profile photo
Nikolaus Reed's profile photo
Maximize Social Business's profile photo
Recreo Clothing's profile photo
Work
Skills
copywriting, conducting Charlie Rose-style interviews, blogging, fresh thinking. To see my bylines and collaborations, please go to where it says "Links" "Other profiles" "Best of Alex Yong"
Contact Information
Home
Skype
yhsmanhattan
Story
Tagline
Reporter for smallbiztrends.com. Circles I go in: journalists, copywriting, writing, health foods, local brand events, PR, networking, Evernote, blogging, Android, #GTD, fascinated with media
Introduction
If you want to skip the long story, just go to my short summary. Long summary: "As a proponent of content marketing, my work revolves around brand galas and other promo events in New York City. If copywriters are sugarcubes and journalists are closer to ice cubes, then I'm like a Rubik's cube. My interaction with different verticals puts me in a colorful category of writers."

I'm not on Google+ to prospect - Whomever needs to find me finds me outside of Google+ anyway. I'm here to LEARN about tools mainly, and a little social media too. If you're into biz tools, we'll get along famously. Since getting active on Google+ in May 2013, I'm now a fan of social media communities and tribes. People power, basically. But in case you're curious I also help sites, brands, PR agencies, etc. I help smaller agencies (and not so small ones) navigate into PR 2.0 from old-school PR. See my other site, A Friend To PR Agencies, for more on that. The reason it exists: I believe in what Joe Pulizzi says about saying something new, not just saying something old in a new way. 

My non-tech interests are: health food (slow carbs, high fiber, etc), apartment/house solutions, music. 

As for my feelings on tech, I don't love tech. I like it because it helps the world, whether it's B2B or consumer tech. When people first meet me, they overestimate my tech skills, but the truth of the matter is, when people say I'm "good with tech", I laugh and correct them - I'm good with navigation after awhile, and therefore, usage. Big difference.  Whatever I'm using, I make the most of it. So that's the difference in a nutshell. To label me as "good with tech" can lead a person to infer, erroneously, that I'm some sort of fixit whiz or troubleshooting whiz - I'm not cut from that cloth. 
Bragging rights
Well, in January 2015 I was named a "must follow" PR resource in Cision North America’s list of the top 50 Twitter influencers utilizing rich media along with Guy Kawasaki, Lee Odden, Gini Dietrich, Ann Tran, Ann Smarty, Ileane Smith, Wade Harman and Rebekah Radice www.cision.com/us/2015/01/top-50-rich-media-social-influencers-to-follow-on-twitter/ Interviewed in The Social Network Show and The Q&A Team (part of ProfNet). I'm part of the ForImmediateRelease.biz G+ community. Upcoming appearances: Launching Creative
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Singapore. Republic of Singapore
I'm no meat aficionado but the food here was superb. IIRC I had a mini steak and two sides. One was asparagus with Hollandaise, the other was broiled tomatoes. I was so full I wanted to order the whiskey bread pudding but there was no room in my stomach. Excellent ambience. I dined in what looked like a large private room for a business meeting. This is a superb place to eat steak and good good food.
Public - a year ago
reviewed a year ago
Most everything here is high fiber which makes ZP my go-to restaurant when I'm in the mood for fiber. The appetizer rolls known as autumn rolls have, if i remember correctly, julienned bamboo shoots and a red wrapper and then it's all deep-fried and served with a fresh transluscent red dipping sauce with the slightest zip of spice. so perfect and delicious. i suppose the name is a play on words alluding to spring rolls (the opposite, sort of). really delicious.
Food: ExcellentDecor: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
2 reviews
Map
Map
Map