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Justin Jackson
957 followers -
Professional burrito maker
Professional burrito maker

957 followers
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Two things that kill bootstrapped companies

There are two big risks founders face when starting something new: Working on the wrong idea and burning out. Burning out while working on the right idea. You could be working on something the market doesn’t want. Every day you work on it, you’re wasting…
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Thanks for reading and responding to last week’s article (The hidden cost of bootstrapping). Many readers shared their story with me: “I’m currently running a software consultancy, but have dreams of becoming a product shop.” “I’m a co-founder of a…
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The hidden cost of bootstrapping

A few weeks ago I published this piece called Bootstrapper’s Paradox. (It’s also a podcast here). It got a lot of attention. Folks like DHH (Basecamp), Des Traynor (Intercom), Natalie Nagele (Wildbit), and Rob Walling (Drip) all responded to it. The crux…
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Is this a good idea?

I get this question quite often: “Can you tell me if my idea is good before I spend too much time building it?” Generally, this is a hard question to answer. It’s very likely that I’m not your target market. I also don’t know what research, insights, or…
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Why many products struggle, and only a few succeed

Nick Quah shared this in a recent newsletter: [I have] this feeling that everybody’s drilling for oil in the same spot because some other guy found oil there already. It’s human nature: when we hear that someone else has found gold, we all rush to that…
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What you build isn't as important as who you help (my chat with @adamwathan)

My friend Adam Wathan and I had a good chat on his podcast. Here’s a bit of our conversation. Justin Jackson: Tell me about this thing you said on Twitter: The biggest take-away for me this time around is focusing on "who do I want to help", not "what do…
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Optimize for usage, not just sales

Do any of these sound familiar? “I ordered the book, but never read it.” “I bought this app, but I never logged in.” “I backed it on Kickstarter, but it just sat in its box.” “I got the upgrade, but I kept using the old version.” As product people, we…
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What would you do differently?

Adam Clark recently asked me this question on his podcast: If you woke up tomorrow, and you had to start all over again, what would you do? It’s a good question. If I didn’t have Transistor.fm or my existing audience, how would I build a business knowing…
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What affects customer motivation?

Typically, when I’m at Safeway, you’ll find me in the cereal aisle, checking to see if Cheerios are on sale. I have four kids, and cereal is pretty expensive, so I almost always buy what’s on sale. If I get to the checkout and I’ve saved $5, I feel like…
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I spent $30,000 to get product-market fit

It was 10pm on a Friday night. I was sitting at my kitchen table with my laptop open. I was watching hundreds of Stripe payment notifications come through: Thousands of dollars were pouring into my account. And I was miserable. A year previous, I’d…
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