Profile

Cover photo
Michael Hanson
Works at Video Labs
Lives in Gold Coast
88 followers|2,808 views
AboutPostsPhotosYouTube

Stream

Michael Hanson

Shared publicly  - 
 
1
Add a comment...

Michael Hanson

commented on a video on YouTube.
Shared publicly  - 
 
Can i ask where you got the music from ? 
1
Add a comment...

Michael Hanson

Shared publicly  - 
1
Add a comment...

Michael Hanson changed his profile photo.

Shared publicly  - 
1
Add a comment...
Have him in circles
88 people
Arlene Davis's profile photo
Sean Kaye's profile photo
Josh Hamilton's profile photo
Sarah M Cloutier's profile photo
Вячеслав Драганов's profile photo
Anne Hall's profile photo
Sharon Styman's profile photo
Ovidiu Puscas's profile photo
Melbourne SEO and Video .'s profile photo

Michael Hanson

Shared publicly  - 
 
For companies, controversy and/or bad news and bad press can be dangerous, yet many brands are surprisingly resilient, and many even benefit from dynamite exploding in their hands.

http://bit.ly/1jdYkuG
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
1
Add a comment...

Michael Hanson

Shared publicly  - 
 
Great blending of presentation and subject 

https://vimeo.com/88318922
1
Add a comment...

Michael Hanson

Shared publicly  - 
1
Add a comment...
People
Have him in circles
88 people
Arlene Davis's profile photo
Sean Kaye's profile photo
Josh Hamilton's profile photo
Sarah M Cloutier's profile photo
Вячеслав Драганов's profile photo
Anne Hall's profile photo
Sharon Styman's profile photo
Ovidiu Puscas's profile photo
Melbourne SEO and Video .'s profile photo
Work
Occupation
Filmmaker and Storyteller
Skills
Video Production, Photography, Business Strategy Development
Employment
  • Video Labs
    Founder and Creative Director, present
Basic Information
Gender
Male
Story
Tagline
I write and film compelling stories for business owners and entrepreneurs.
Introduction
What a business sells means very little to me…

How much it cost… not interested!

How do the products and services improve people’s lives and create a positive difference in the world? Well that’s a story I want to hear, and it’s my life passion to help the next generation of entrepreneurs discover and share their message with the world.  

I have an intense passion for storytelling and filmmaking that was born more by chance than planning, and since falling in love with the art and science behind it then applying my craft to the world of business and marketing, I’ve never looked back.

First let me say nothing about this journey has been easy. My childhood dyslexia could have been an excuse to settle for less in life. Tireless late nights, losing relationships, suffering depression and gaining and losing weight were just some of the personal battles I faced as I pursued my goals and relentless personal education.

I eventually found myself standing on the brink of bankruptcy while stillstruggling every day to improve and understand what makes humans tick. But instead of accepting defeat these obstacles became the fuel that drove me to develop my craft even deeper. I intensified my study in human behaviour, psychology, philosophy and social dynamic, spending a fortune and hours upon hours honing my skills.

These skills along with real-life business and marketing experience are what allow me to quickly identify businesses core strengths and match them to their markets needs. 

This isn’t a profession or career to me. I only work with fun, passionate, meaningful business leaders and entrepreneurs who are excited to discover and communicate the core values of their enterprise. It is where my entire life’s work has led; I believe it is my calling in this life…The reason I get out of bed in the morning.

Though I have come a long way, self-improvement is a never-ending path and I’m constantly looking for ways to develop and improve my skills and value.

Having witnessed some alarming trends in the business world, what I despise most is the constant decline in human-to-human relationships as companies favour automation over personalization. 

Right now I see an opportunity for forward thinking entrepreneurs to step out from behind their corporate mask and reach out to people on a personal level.

Humans are not stupid; today’s consumer is more educated and socially aware of their buying decisions.

That’s why I believe businesses must create more value, meaning and express the soul authenticity around their products and services to rapidly attract more quality clients and increase market share. 

By combining human psychology, marketing strategy and storytelling, I developed and refined a unique filmmaking formula that has seen some of Australia’s leading companies and entrepreneurs rapidly generate more brand awareness, higher conversions and increased sales as these films quickly spread throughout their networks and market.

As I write this today I’m excited to discover the people and projects I will work with next and the stories we will bring to life.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gold Coast
Links
Contributor to