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Michael Hanson
Works at Video Labs
Lives in Gold Coast
134 followers|5,885 views
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Michael Hanson

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Michael Hanson

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Here are some ways small business owners can market themselves and grow their companies business by tapping the power of a video camera: 

http://bit.ly/1l2LGNO
As visual creatures, people are swayed by a watching a professional make a case on the small screen.
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Michael Hanson

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YouTube recently released a VERY cool new feature to add to their array of branding options for your videos.
YouTube recently released a VERY cool new feature to add to their array of branding options for your videos. In this video, I reveal how easy you can add your branding intro, and also a great way for getting your own video intro created! Here's the link I mention inside the video: http://spl...
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Michael Hanson

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If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base.
Do you want to build more YouTube subscribers to your channel? Just follow our 11 handy tips and tricks for generating more followers, starting today.
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Michael Hanson

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How Much Does a Video Cost?

A custom video would cost as much or as little as you want which could be determined by the content and quality of the story.
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Michael Hanson

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The Internet and therefore the entire business landscape has changed forever… There is no denying that social behaviour, driven by the continual rise of social networks such as Facebook, Twitter and Linkedin has resulted in a need to change your approach in connecting with, and attracting customers and clients to your business. The Case Study …
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Your company should have a web page dedicated to product videos where you demonstrate the features and benefits.

Read on for more simple marketing lessons from "House of Cards": http://bit.ly/1pyGSVZ
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
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FIFA 2014 kicks off in a couple of weeks, and some of the world's biggest brands are already cashing in on the attention that the soccer tournament is attracting.
FIFA 2014 kicks off in a couple of weeks, and some of the world's biggest brands are already cashing in on the attention that the tournament is attracting.
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Michael Hanson

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nice 
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Michael Hanson

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People
In his circles
61 people
Have him in circles
134 people
Dr Rachel Hall's profile photo
James Schramko's profile photo
Caroline Giles's profile photo
Ezra Firestone's profile photo
Anne Hall's profile photo
Redcliffe Marketing Labs's profile photo
Tania Hodder's profile photo
Sharon Styman's profile photo
Jane Keep's profile photo
Work
Occupation
Filmmaker and Storyteller
Skills
Video Production, Photography, Business Strategy Development
Employment
  • Video Labs
    Founder and Creative Director, present
Basic Information
Gender
Male
Story
Tagline
I write and film compelling stories for business owners and entrepreneurs.
Introduction
What a business sells means very little to me…

How much it cost… not interested!

How do the products and services improve people’s lives and create a positive difference in the world? Well that’s a story I want to hear, and it’s my life passion to help the next generation of entrepreneurs discover and share their message with the world.  

I have an intense passion for storytelling and filmmaking that was born more by chance than planning, and since falling in love with the art and science behind it then applying my craft to the world of business and marketing, I’ve never looked back.

First let me say nothing about this journey has been easy. My childhood dyslexia could have been an excuse to settle for less in life. Tireless late nights, losing relationships, suffering depression and gaining and losing weight were just some of the personal battles I faced as I pursued my goals and relentless personal education.

I eventually found myself standing on the brink of bankruptcy while stillstruggling every day to improve and understand what makes humans tick. But instead of accepting defeat these obstacles became the fuel that drove me to develop my craft even deeper. I intensified my study in human behaviour, psychology, philosophy and social dynamic, spending a fortune and hours upon hours honing my skills.

These skills along with real-life business and marketing experience are what allow me to quickly identify businesses core strengths and match them to their markets needs. 

This isn’t a profession or career to me. I only work with fun, passionate, meaningful business leaders and entrepreneurs who are excited to discover and communicate the core values of their enterprise. It is where my entire life’s work has led; I believe it is my calling in this life…The reason I get out of bed in the morning.

Though I have come a long way, self-improvement is a never-ending path and I’m constantly looking for ways to develop and improve my skills and value.

Having witnessed some alarming trends in the business world, what I despise most is the constant decline in human-to-human relationships as companies favour automation over personalization. 

Right now I see an opportunity for forward thinking entrepreneurs to step out from behind their corporate mask and reach out to people on a personal level.

Humans are not stupid; today’s consumer is more educated and socially aware of their buying decisions.

That’s why I believe businesses must create more value, meaning and express the soul authenticity around their products and services to rapidly attract more quality clients and increase market share. 

By combining human psychology, marketing strategy and storytelling, I developed and refined a unique filmmaking formula that has seen some of Australia’s leading companies and entrepreneurs rapidly generate more brand awareness, higher conversions and increased sales as these films quickly spread throughout their networks and market.

As I write this today I’m excited to discover the people and projects I will work with next and the stories we will bring to life.
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Currently
Gold Coast
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