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Dane Golden
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My quote in OnlineVideo.net:“I’m a big believer in how-to videos,” Golden says. “People are constantly searching for how to do things on YouTube. Instead of sell, sell, sell, marketers should consider helping viewers with tips on how to live their lives better (if B2C) or how to do their jobs better (if B2B). Much like content marketing in blogs, content marketing on YouTube can bring in new prospects at the top of the sales and marketing funnel.”

In a recent YouTube study, Golden found that using the word “you” or a synonym of it in the first five seconds of a YouTube video can increase organic views by 66 percent, as well as adding more likes and comments.

“This is because people want to know immediately why the product will help them, or they will leave and never return,” Golden says. “This is how video topics should be structured from the beginning, with solving a single viewer’s problem. If you solve their problem, you will earn their loyalty, which is greater than a sale.”
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Thanks to OnlineVideo.net and writer Bree Brouwer for authoring this post about the TubeBuddy/HEY.com study on The Power of "You" in YouTube. Also interviewed were Roberto Blake Create Awesome and Jeremy Vest of Vidpow.
http://www.onlinevideo.net/2017/02/read-article-power-word/
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My latest post: "How To #Internationalize Your Business #YouTube Channel" http://hey.us/2d0y1Oj
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Special guest post on HEY by Tom Martin @FAQTube- "How To Get Long-Tail Value From Your B2B YouTube Videos" http://hey.us/2d57W06
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Excited for my post today on Social Media Examiner - 1,400 shares so far today! "How to Customize Your Videos for Popular Social Networks" http://hey.us/2dlLBdB
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HEY Real Quick - I'm not cool (and neither are you). But you don't have to be cool to win on YouTube if you're a B2B. You just have to inform. Your customers want to learn about your industry, and you specifically. Get rid of the hype. Bring the knowledge.
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My latest post: How Your B2B Can Win On YouTube Even If You're Not Cool by Dane Golden http://hey.us/2cCUG0K
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